Top Global PR Articles This Week

This week's handpicked selection of articles covering PR and Corporate Comms from around the globe. Stay informed and stay relevant.

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Public Perception and Influence

How Prince Harry and Meghan's visit to Nigeria changed public perception (Influence): Prince Harry and Meghan's visit to Nigeria for the 10th anniversary of the Invictus Games was a PR success, sparking global interest and changing public perception. Despite some scepticism about their intentions, the visit highlighted the couple's support for important causes and showcased Nigeria's vibrant culture and savvy populace.

Bupa team up with world-renowned photographer Annie Leibovitz (Famous Campaigns): Bupa collaborates with photographer Annie Leibovitz for the ‘Picture of Health’ campaign, celebrating diverse health stories ahead of the Paris 2024 Paralympic Games. The campaign aims to address misrepresentations of health in society and promote positive health changes through diverse role models.

Trends

20 Brands Catching Gen Z’s Attention Right Now (AdAge): Secondhand markets are boosting the appeal of luxury brands Hermès and Cartier among Gen Z consumers. Hermès topped the Ad Age-Harris Poll Gen Z brand tracker, with Cartier also making the list. The tracker highlights brands gaining significant attention from Gen Z, reflecting consumer trends and the growing second-hand luxury market.

5 Trends Shaping The Future Of PR (And How To Manage Them) (Crenshaw Communications): At the PROI 2024 Global Summit in Rio de Janeiro, a panel discussed the top PR trends and strategies to manage them. Featuring Laura Minskere, Andrew Cross, Kristina Laco, and moderated by Randall Kirsch, the panel highlighted key points and insights on navigating the evolving PR landscape, emphasizing both opportunities and challenges.

Corporate Communication

Earnings Calls and Releases: Navigating Compliance, Communication, and Strategy (BusinessWire): Earnings calls and releases are critical in investor relations, offering insights into a company's financial health and strategy. They provide a platform for executives to share financial results and future outlooks with investors and analysts.

Media Relations 101: Talking to Journalists at Events (PR News): Engaging with journalists at events can be challenging. As a former political reporter, the author offers tips on how industry professionals can effectively communicate with media representatives, ensuring better coverage and understanding of technical details.

AI, Digital, and Social Media

The 12+ Best Instagram Editing Apps for Creators in 2024 (Buffer): Creating stunning Instagram posts often involves excellent editing, and numerous apps help with this. With the rise of visual social media, these apps have evolved to support various stages of the editing process. This list identifies the top 12 best Instagram editing apps for making your content look its best.

AI news for communicators: What’s new and notable (PR Daily): Recent AI developments include the announcement of GPT-4o, integrating AGI into machines for advanced idea generation. This new model will enhance products like chatbots and digital assistants. However, OpenAI faces controversy over a new voice feature linked to Scarlett Johansson, underscoring the risks AI poses to intellectual property.

Workplace and Employee Communication:

What Stress Looks Like When You Work in PR (and How to Manage It) (Prowly): Prowly’s recent survey focused on understanding stress levels among PR professionals, revealing significant challenges that affect mental health and well-being. Of nearly 200 respondents, half were agency employees, followed by in-house positions and consultants. This survey, part of the Perfectly Imperfect PR Pros campaign, showed alarming results: 92% reported work-related stress impacting their mental and physical health.

By the numbers: HR priorities and pain points where comms can help (Ragan): The modern workplace has undergone significant changes, with debates on return-to-office policies and inflation-driven pay raises. Effective communication between HR and comms teams is crucial in addressing these issues, as highlighted in the SHRM’s State of the Workplace report.

Professional Development and Career Transition

Trying to break into PR or Communications? Here are 5 transferable skills that you might already have (RemotePR Jobs): Transitioning to PR and Communications is feasible with transferable skills. This article outlines essential qualities for success in the industry, emphasizing that many skills from other fields can be effectively applied in PR and Communications roles.

#PublicRelationsHistory

From the Museum of Public Relations: The history you’ve never heard of the mother of PR (PR Daily): In honour of Jewish-American Heritage Month, PR Daily highlights Doris E. Fleischman, a pioneer in public relations and business partner to Edward L. Bernays. Fleischman, from a Jewish family in New York, worked with Bernays throughout her career, contributing significantly to the PR industry.

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