This week's handpicked selection of articles covering PR and Corporate Comms worldwide. Stay in tune and up-to-date with the latest industry insights. Enjoy your reading!
- PR comes 10th in the Employee Benefits Index (PR moment): Learn why employee benefits matter in PR, especially as UK workers consider job changes in 2024. Discover which industries prioritise attractive benefits packages to retain top talent.
- Five Things Brands Need to Do to Prepare for What’s Already a Rocky 2024 (Provoke Media). Offering insights from Peppercomm’s Team Meridian, the article presents five steps organisations should take to navigate the challenges of 2024, focusing on managing social and political crises that could impact reputation and business.
- By the Numbers: This is the impact thought leadership has on prospects — and current customers (PR Daily). The article highlights the importance of thought leadership in B2B sales and retention, citing data from Edelman and LinkedIn that underscores the influence of thought leadership content on decision-makers and its impact on attracting and retaining customers.
- AI for communicators: What’s new and what matters (PR Daily). Understand the evolving role of AI in communication practices. From image generation to newsroom dynamics, stay informed about the impact of AI on the industry.
- Is AI making PR less ethical? (PR Moment): Examining the ethical implications of AI in PR, the article focuses on the debate surrounding the use of AI tools in streamlining PR tasks and questions whether AI adoption compromises ethical standards in the profession.
- 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions (Agility PR): The article presents findings from Society22 PR's survey on consumer buying habits, shedding light on the factors that influence purchasing decisions across different demographics, offering valuable insights for businesses.
- How To Build A Better Personal Brand Through Thought Leadership (Forbes Council). The article guides on developing thought leadership as a means to build a stronger personal brand, emphasising the organic nature of thought leadership achievement and outlining steps for establishing authority in a field.
- Collaborators for change: research on the relationship between communications and diversity executives (IPRA). Explore the collaborative efforts between diversity and communication executives. Understand the role of diversity, equity, and inclusion initiatives in driving organisational change.
- What is Critical Thinking and Why It’s A Must for PR Pros (Landis Communications): Reflect on the importance of critical thinking in PR practices. Learn why asking relevant questions and analyzing information are essential skills in the industry.
#TheCommunicator #PR #CorporateCommunications #IndustryNews #ProfessionalGrowth #ThoughtLeadership #ContentMarketing #BusinessInsights #Networking #marketing #MarketingStrategy #DailyInspiration #newsletter #marketingnewsletter #PRnewsletter #businessnewsletter #wellenwide #entrepreneurship
