This week's handpicked selection of articles covering PR and Corporate Comms worldwide. Stay in tune and up-to-date with the latest industry insights. Enjoy your reading!
- Lessons from a $2 billion typo (Media First). Lyft experienced a wild ride due to a typo in a press release, projecting profit margins far higher than reality. The error caused shares to soar, highlighting the impact of accuracy in financial reporting.
- Four Universal elements to capturing hearts and minds when presenting (Mindful Presenter). The article explores the timeless need to connect emotionally during presentations, drawing from Aristotle's philosophy to outline essential elements for impactful communication.
- Less publicized but more interesting takeaways from 3 reports on marketing and PR (Sword & the Script). Summarizing recent reports on marketing and PR, the article highlights less-known findings, offering valuable insights for professionals in the field.
- So you need to request a correction from a journalist (PR Daily): [Though not a recent publication, the topic is consistently relevant]. Exploring the delicate situation of requesting corrections from journalists, the article emphasizes the importance of handling errors professionally to maintain positive relationships.
- Why top-tier media coverage may not be the most effective PR strategy (AxiaPR). The article challenges the notion that top-tier media coverage is always the best PR strategy, suggesting alternative approaches for brand visibility.
- How does gen z view generational change and political leadership? (Institute for Public Relations). Analyzing Generation Z's perspectives on political and social issues, the article presents findings from a comprehensive survey, shedding light on the demographic's values and viewpoints.
- New Nielsen research shows growing demand for more diverse media content to engage Black America (Agility PR). The article highlights the increasing demand for diverse media content, particularly among Black consumers, and discusses implications for media organizations and brands.
- Unlocking the Essence of True Thought Leadership (Spin Sucks). Discussing the essence of thought leadership, the article emphasizes the importance of authentic, original insights over superficial content.
- Insights Into the Role of Communicators at the U.S. Department of Defense (PR Say). Drawing insights from focus groups and interviews, the article explores the diverse roles and responsibilities of communicators within the U.S. Department of Defense.
- Nine AI tools and techniques to help your PR measurement (PR Moment). Exploring the impact of AI on PR measurement, the article provides practical tips and cautionary advice for leveraging AI tools effectively.
- Building a Positive Online Reputation: Proactive Online Review Management Strategies (Mention). Focusing on online reputation management, the article discusses proactive strategies for individuals and businesses to maintain a positive online presence in the digital age.
#TheCommunicator #PR #CorporateCommunications #IndustryNews #ProfessionalGrowth #ThoughtLeadership #ContentMarketing #BusinessInsights #Networking #marketing #MarketingStrategy #DailyInspiration #newsletter #marketingnewsletter #PRnewsletter #businessnewsletter #wellenwide #entrepreneurship
