Top global PR articles this week: Editor's picks

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• PRovoke Media’s Crisis Review 2024 explores the year's 28 most significant corporate crises, offering an in-depth analysis of the events and their implications for reputation management and business resilience. Presented in a four-part series, the review ranks these crises—from operational failures to public relations missteps—highlighting key cases such as those involving Harrods, Google, TikTok, McDonald's, and Boeing.
• 2025 Edelman Trust Barometer (Edelman): The 2025 Edelman Trust Barometer reveals a deepening "crisis of grievance," with 61% globally feeling that government and business serve narrow interests, benefiting the wealthy at the expense of ordinary people. Economic fears and rising concerns about discrimination (now at 63%) are driving this distrust, with significant increases across demographics.

1. Ten reasons firms are bought (Punctuation): Understanding the diverse motivations behind buyers’ interests can help sellers position their firms more strategically for successful exits.
2. Prince Harry vs. News UK: who won? (PR Moment): Prince Harry’s battle with the UK tabloids highlights the immense challenge of holding the media accountable while navigating relentless scrutiny.
3. 53% of PR agency leaders confident with sector growth despite client uncertainty, exclusive PRmoment research finds?(PR Moment): Exclusive research reveals cautious optimism among PR agency leaders, despite ongoing challenges posed by client market uncertainty.
4. C-suite executives need to embrace the power of LiknedInfluence (PR Week):? LinkedIn is redefining professional engagement, as executives who connect authentically with their audiences resonate more with younger generations.
5. Awareness days – have they had their day? (Influence): From Houseplant Week to National Peanut Butter Day, the proliferation of marketing-driven awareness days raises questions about their real value.
6. 3 essential skills to thrive in the age of AI (Ragan): AI amplifies creativity and strategy, but thriving in its era requires mastering tools, defending the truth, and embracing human connection.

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