Explore our selection of this week’s top 12 articles on PR and Corporate Communications trends worldwide. Stay informed and enjoy your reading!
- CCOs Are Getting A Seat At The C-Suite Table. This Is How In-House PR Teams Should Prepare. (PR Daily): Communications teams are gaining influence in corporate leadership, with CCOs now pivotal in interdepartmental success. This shift is driven by brands’ need to build trust with an increasingly engaged consumer base.
- How to Perform a Competitor Analysis (with Examples and Template) (Buffer): This guide provides a framework for competitor analysis, helping businesses capture key data points. A practical tool for understanding competitors’ strengths and gaps to inform strategic decisions.
- PR Lessons From The 2024 Election That Can Be Applied To Non-Political PR Accounts (Bulldog Reporter): The recent election teaches valuable lessons about adaptability and planning in PR. A famous Robert Burns quote highlights the risks of overconfidence in any communication plan.
- Generation Alpha: Comms’ Present and Future (PR Week): Gen Alpha, raised in an AI-driven world, requires unique communication tactics from brands. Engaging them successfully involves fresh strategies tailored to their digital fluency and social awareness
- Why Vertical Video Content Is Helping News Publishing Stay The Right Side Up (the Drum): Vertical video is reshaping news consumption, holding viewers' attention in a crowded digital space. The format offers an immersive, mobile-friendly experience that appeals to younger audiences.
- Companies Need To Talk Differently About "Woke" Initiatives (PPovoke Media): Companies should frame ESG and DEI initiatives more strategically amid a polarized environment. The discussion emphasized aligning these programs with business imperatives over political statements
- 8 Tips to Make Sure Measurement Stays in Your Budget (Pain Publishing): Reframing measurement as “research” helps secure budget allocations. Data-driven decision-making boosts credibility, making it easier to justify resources for analytics.
- 13 Brand Story Examples That Are Unique & Utterly Brilliant (Prezly): Brand storytelling examples that showcase cohesive and memorable narratives across media platforms. They underline the value of authenticity in building a strong brand identity.
- Innovative Comms Strategies For Emerging Technologies (Ragan): As tech advances rapidly, communications strategies must adapt to remain effective. The article explores methods to amplify reach and connect with audiences around tech innovations.
- The Royal Rent PR Disaster (MediaFirst): A recent investigation uncovered financial practices involving the UK royal family that sparked a public backlash. The scandal underscores the importance of transparency in crisis communication.
- Rebranding the Runway – the Return of Victoria’s Secret (Inside out PR): Victoria’s Secret’s runway show is back, reflecting a shift towards inclusive messaging. The brand is adapting to consumer demand for diversity after past criticisms.
- The Sound Of Silence: Japan's No-Conversation Services (thejapantimes): Japanese service providers are offering "no-conversation" options to cater to clients’ comfort. This trend shows a shift toward respecting personal space in service interactions.
The Agency Growth Forum. PR Masterclass. Tuesday 12th November 2024. Key strategies for PR firms seeking sustainable growth and profitability. Industry experts will offer insights on modern agency challenges and solutions.
The intersection of PR & SEO. 27th Nov 2024, 4:00PM. Online. How PR impacts SEO, with recent Google updates and case studies on content’s role in search ranking. It’s designed for PR professionals interested in enhancing digital presence.
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