Top Global PR Articles This Week: Editor's Picks

This week's handpicked selection of 13+1 articles covering PR and Corporate Comms from around the globe.

Arm yourself with knowledge. Happy reading!

1. UK public relations industry backs voluntary code to fix 'broken' pitch process (Wadds Inc): PRCA’s Pitch Forward report highlights agencies' challenges with costly, lengthy, and unethical pitching processes. A proposed voluntary code aims to improve transparency and streamline the system, backed by 88% of respondents.
2. Trump selects Steven Cheung as White House comms director (PR Week): Steven Cheung, a longtime Trump ally, is named White House communications director. He brings extensive campaign experience from Trump’s 2016, 2020, and 2024 presidential runs.
3. The 8 best ads & commercials that tell a story (Prezly): Storytelling in advertising is crucial for emotional connection and action. Despite some scepticism, it remains a powerful marketing tool across industries.
4. Rethinking customer loyalty programs for an omnichannel reality (Ad Age):? Loyalty programs must evolve to meet changing consumer expectations in a fragmented digital landscape. Effective programs drive repeat purchases and stronger brand loyalty.
5. The 2024 election and the changing definition of ‘the media’ (PR News): Social media influencers and podcast hosts now rival traditional outlets in shaping public opinion. The election underscores shifts in media consumption and trust dynamics.
6. By the numbers: post-election, this is what the public wants from companies (PR Daily): Companies face pressure to navigate polarized reactions following Trump’s election win. Statements, even standard ones, draw scrutiny in this charged political climate.
7. Addressing consumer complaints & bad reviews as a business leader (Forbes | Councils): Negative feedback offers valuable insights for businesses to improve services and build loyalty. Proactive and empathetic handling of complaints enhances brand reputation.
8. A marketing and PR superpower [not another lesson from the election] (Sword and the Script): PR's greatest strength is the ability to see things from an audience's perspective. Conversations about elections reveal deeper lessons on communication dynamics.
9. Why Visa is right to back creators as small businesses (The Drum): Visa recognizes creators as vital to the digital economy, offering tailored tools like real-time payouts. These initiatives aim to empower creators as thriving small businesses.
10. Gone in 60 seconds? PR best practice for long-form video content (PR Moment): Long-form video content is gaining traction, with marketers increasing investments. Brands are shifting focus to blogs, podcasts, and livestreams for deeper engagement.
11. 13 ways to get more followers on Instagram in 2024 (Buffer): Growing an Instagram following requires consistent effort and strategic tactics. The guide outlines steps for organic growth to build an engaged audience.
12. Admit your control freak tendencies (Punctuation): Entrepreneurs often cling to tasks that feel comfortable, avoiding areas of growth. Letting go and delegating is essential for business success and personal development.
13. How does the new model of digital advertising impact the news and politics we consume (The PR Insider): Digital advertising now prioritizes data-driven automation over creative storytelling. This evolution significantly influences the media and political landscapes.

#VisitPRArt

New exhibition to celebrate PR artists (Influence): PR professionals showcase their creative talents in a London art exhibition. The event celebrates the artistic flair beyond their usual communication campaigns. The Art of PR takes place at The Coningsby Gallery, 30 Tottenham Street, Fitzrovia London, 18 – 23 November 2024. Artworks will be available for sale. A private view event will take place on Tuesday 19 November.?

#TheCommunicator #PR #CorporateCommunications #IndustryNews #ProfessionalGrowth #ThoughtLeadership #ContentMarketing #BusinessInsights #Networking #marketing #MarketingStrategy #DailyInspiration #newsletter #marketingnewsletter #PRnewsletter #businessnewsletter #wellenwide #entrepreneurship #ProfessionalInsights #IndustryAnalysis #KnowledgeSharing #PR #newletter #communicators