Top Global PR Articles This Week: Editor's Picks

This week's handpicked selection of articles covering PR and Corporate Comms worldwide. Stay in tune and up-to-date with the latest industry insights.

Enjoy your reading!

1. ?Here Are the World’s 10 Most Valuable Brands for 2024 (Marketing Charts): Apple holds the top spot as the most valuable brand for the 12th consecutive year, despite a slight dip below $500 billion. Among the top 10 brands, only Apple and Mercedes-Benz saw declines in brand value this year.
2. Why You Should Have an Election Communications Strategy (PR News): Election seasons, especially during presidential years, dominate media attention, impacting other narratives. Organizations are advised to refine their communications strategies to navigate the polarized political climate effectively.
3. Rebranding Relevance: How PR Can Breathe New Life Into Tired Brands (PR Daily): As brands age, they risk losing relevance, necessitating PR-led reinvention strategies. Effective rebranding can appeal to new generations who may view older brands as outdated.
4. Marketers In A Dying Internet: Why The Only Option Is A Return To Simplicity (Fast Company): With AI-generated content saturating online spaces, marketers are urged to embrace simplicity in their strategies. Half of internet traffic is bot-generated, challenging the authenticity and trustworthiness of digital content.
5. What is a FAM Tour? (hma public relations): Every industry has its own jargon, and PR is no exception. A “FAM tour” isn’t a family vacation or a farm visit—it's a term worth knowing in the PR world.
6. Support Grows for Corporate Engagement in Social Issues (Institute for Public Relations): ?Public approval for corporate involvement in social issues has risen, despite critiques from some leaders. Out of 12 issues surveyed, 11 saw increased support for corporate activism, with DACA remaining steady.
7. TikTok Remains Teens’ Favorite Social Platform, Instagram Their Most-Used (Marketing Charts): TikTok continues to be the preferred platform among US teens, with 39% naming it their favourite. Instagram also gained popularity, reaching its highest favorability among teens since 2019.

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