Top Global PR Articles This Week: Editor's Picks

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Good morning, Communicators!

It's Friday the 13th, but there's nothing to worry about. Grab your coffee, avoid mirrors (just in case), and keep reading.

Here are this week's Editor's Picks.

1. 19 Comms Pros Share Key Skills People In Their Industry Need To Hone?(Forbes)
2. Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI's impact, but most are optimistic?(Agility PR Solutions)
3. The [sales] funnel isn’t really a funnel at all, but seeing it as one makes it easier to manage (Marketing Week)
4. The Great Media Shift?(Axia Public Relations)
5. PR Agencies Struggle to Win New Business in 2023?(O'Dwyer's)
6. Experience As A Superpower: Why You Should Create A Team With Seasoned Employees To Build Your Business?(Forbes)
7. What do you need to study to get into PR? (and do you need a degree?)?(PRmoment (UK)

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