TOP FIVE LOCATIONS TO ACTIVATE YOUR RETAIL SALES IN LOCK-DOWN 3.0, USING SAFE SAMPLING
Joel Kaufman
Effective brand experiences that enable new customers to SEE, TRY + BUY your products
If you need to send your Rate of Retail Sales off to a flying start this year, don’t let Covid crush your ambitions!
Check out our current TOP FIVE locations for SAFE SAMPLING, that are all 100% Covid compliant and effective at increasing retail sales:
When most consumers are home working and home schooling, when better to pop a sample through their letter box, alongside print material that communicates your brand’s USPs and local stockists?
You select the scale and geography to reach as many residential properties as budget allows, within a set radius of your key retail stockists, ensuring that all samples are used to reach consumers who live close to where they can buy your range.
4. Suburban Area Convenience Retailers
Smaller scale suburban area retailers have never played a more important role than during Lock-Down. What they lack in size, they make up for in convenience. With so many consumers stuck at home, a quick walk to the local shop has never been more appealing!
Safe Sampling units can be located in front of their main entrances, reaching all shoppers with your samples and key messaging. For extra retail sales, add on an on the day BOGOF deal using promotional stock, gifted to shoppers as they exit with proof of their purchase.
Why wait for the next trade show to meet potential new stockists; when you can safely take your stock straight to the buyers!? You can safely present your products to trade buyers, owners and managers of independent outlets, for product seeding, trial listings and data capture.
While some business are closed during Lock-Down, there’s also a lot still open too! Take-aways are doing a roaring trade, nurseries are open for all toddlers, post offices, petrol stations, chemists – and of course all types of independent food retailers.
With limited entertainment options available, a wonder down the local high street is about as interesting as life in Lock-Down gets for most of us! Your brand can be the star attraction, providing both tasters and interest for stimulation starved consumers!
Safe Sampling in suburban retail areas enables your brand to safely and responsibly interact with consumers, in demographically aligned areas, to match your target audience groups. Add in a voucher with the sample, so you can measure your sales uplift through to your online sales portals or local retailers.
1. In Front Of Suburban Area Supermarkets
For mass scale retail sales growth, nowhere provides greater impact that in front of store. Interacting with 100% of shoppers before they start their shopper journey, away from your ranged competitors, you have 100% of each shoppers’ focus, while they are in active buying mode!
Safe sampling units provide portable catering for all types of produce. The wrap around screens separate out the catering equipment and staff, and provide the physical barrier for complete Covid compliance. There are effective options for all safely activating at chains of grocery mults, just get in touch for brand and retailer specific guidance.
I hope you found this latest insight article full of useful strategies and inspirational options for you to consider. To find out why we have repeatedly won the award for The Most Effective Retail Sales Experience – check out the Award winning case studies here.
While we are active during Covid – we’re also busy planning beyond it too! Get in touch to explore ideas for spring, summer and beyond – or take our 99 second experiential adventure tour here!
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