Top Fashion Brands Turn to AI
With AI creating captivating visuals in seconds, is it the future of fashion promotion?
MANGO has taken a bold step with its Sunset Dream collection for Mango Teen, launching an entirely AI-generated campaign. This move aligns with the brand’s Strategic Plan, which focuses on innovation.
Since 2018, Mango has developed over fifteen AI platforms to enhance its operations, from pricing to personalization. The result? A record €1.54 billion in revenue in the first half of 2024-up 6.3% from last year.
This AI-driven campaign for MANGO Teen shows how creativity and efficiency can go hand in hand without the need for traditional photo shoots and models.
Brands like Etro , Moncler , MANGO , Valentino , Pandora , REVOLVE , and MISELA are harnessing Generative AI to promote new collections and craft conversation-starting visuals. Recently, AI Influencers have also sparked discussions on inclusion and representation in fashion media.
Misela’s AI-driven campaign?
For its 15th anniversary, MISELA ’s latest handbag campaign featured 15 women in 15 cities, produced in two and a half months with Midjourney AI. The brand estimates this approach saved 15 to 20 times the cost of a traditional campaign.
Etro’s Spring 24 campaign
Etro released an extraordinary advertising campaign for its Spring 2024 women's collection, aptly named “Journey to Nowhere.” This campaign, a fusion of imagination and artificial intelligence, marks a significant milestone in the fashion world.
Etro’s creative director, @Marco De Vincenzo, teamed up with digital artist @Silvia Badalotti to bring this campaign to life.
The use of AI raises questions about who is profiting and what real representation looks like. “Everybody knows that AI means something important for the future,” says Etro’s creative director Marco De Vincenzo.
For a more in-depth look at ETRO's groundbreaking campaign, visit ETRO's Advertising Campaign.
领英推荐
Revolve's 20th Anniversary
For REVOLVE 's 20th Anniversary, they created and launched an AI-driven campaign for their marketing and social media.?
A stunning REVOLVE campaign recently made its mark on a massive billboard, and it was entirely created by AI. The fact that AI can produce visuals sharp and detailed enough for such a scale is mind-blowing.
This isn’t just another fashion ad; it’s a milestone showing how AI is breaking boundaries in creativity and design.
If AI can achieve this today, imagine what’s coming next!
This campaign inspired a capsule collection that sold out within hours on Revolve.com, making us the first agency to develop a collection entirely from AI designs
MANGO just launched another AI campaign – and it’s even better than the first!
It looks like MANGO is doubling down on AI: their first AI-powered campaign for Mango Teens created a buzz earlier this year, and now they’re back with another one. This time, Mango has unveiled a sports campaign featuring AI-generated product photography. How did they pull this off? Only Mango’s team knows for sure… but our guess is on Flux Loras ??
This wave of AI-led innovation, championed by brands like Mango, Etro, and Revolve, signals a new era in fashion-one where creativity meets technology to redefine how we see style.?
It’s fascinating that accessible brands, not just luxury, are leading the way. This is perhaps the shift fashion needs to captivate the next generation.
—
At XR Couture, we bring fashion to life with AR and 3D experiences. If you want to enhance your brand with virtual try-ons or interactive shopping, connect with us to elevate your customer experience
Start with a "Hello”, and let's connect! Whether you want insights or a closer look at XR Couture’s innovations, our team is ready to engage.
Building My Path in Marketing & Social Media
3 个月Love this