Top FAQs for Conducting a Successful UX Audit

An in-depth UX audit is essential for any business looking to improve the functionality and user experience of a product. By thoroughly reviewing your product and identifying any areas where it falls short in delivering quality for customers, a UX audit provides valuable insights into how users perceive and interact with your product.

What Problem Does a UX Audit Solve?

A UX audit is a comprehensive evaluation of a product's user experience, designed to identify areas of improvement and provide actionable insights for enhancing the overall functionality and usability of the product. The goal of a UX audit is to solve a variety of problems that can arise when users interact with a product, such as confusion, frustration, or dissatisfaction.

• It highlights what specific aspects need fixing without having to do a complete overhaul of your entire product.
• It removes the guesswork from deciding where to focus.
• It provides a baseline understanding of the current state of the experience that will serve as a control to measure improvements made through UX work.

At WANDR we use UX audits to diagnose the product’s underlying problem which allows us to recommend a framework to address it.

Who Needs a UX Audit?

Businesses that develop digital products, such as websites, mobile apps, and software, are the most likely to benefit from a UX audit.

We recommend UX audits for CMOs, Heads of Product, and CEOs. In general, anyone responsible for the performance of a digital product could get a lot of value from running a UX audit.

In addition to product people, UX audits are really helpful for companies struggling with low customer retention, high churn, high drop-off rates, and elevated numbers of customer support tickets. These products rely heavily on user engagement and a positive user experience is critical for success.

When Should You Conduct a UX Audit?

We advise our clients to conduct a UX audit before implementing any intervention that would alter the experience of their product. It should be the first step in any redesign or major enhancement.

In product companies, it’s good practice to run a UX audit at least once a year to detect issues that may accumulate after several development cycles.

A yearly cadence is useful for prioritizing features and assigning resources. It helps your team start the year focused on your product’s most impactful aspects for your customers.

What Are the Steps of a UX Audit?

At WANDR we have five steps when conducting a UX audit:

1. Analyze Data
2. Interview Users
3. Conduct Heuristic Evaluation
4. Research Competitors
5. Provide Recommendations

Our approach to enterprise SaaS is to pinpoint the areas that can use improvements. We not only audit the product itself but also observe how the product team collaborates with one another and evaluate the end users’ challenges and sentiments towards the product.

We take all our findings to provide recommendations and then test those solutions. We do several rounds of ‘audit-solution-test’ before the final solution is implemented.

To learn more about our UX Audit service and other services we offer visit us here.

Interested in working with WANDR for your UX/UI goals? Schedule a free consultation today!