The Top Elements of a Profitable Conversion Funnel

Do you feel like you've tried everything to increase conversions, but you're not realizing the desired results? If so, then you need to re-evaluate your sales funnel stages. Here's everything you need to know when it comes to creating a profitable conversion funnel for your business:

WHAT IS A MARKETING FUNNEL?

A marketing funnel describes your potential customer's journey from the moment they discover about your business to purchasing your products. What marketing funnels do is to attract people to your company and convert them to potential customers and beyond.

With detailed analysis, a profitable marketing funnel will enable you to know exactly what to do to influence customers at every stage. Evaluating your funnels could potentially help you realize more sales, stronger brand awareness, and more loyalty.

WHY SHOULD BUSINESS OWNERS CREATE MARKETING FUNNELS?

Creating a marketing funnel for your business is like crafting map routes for your potential clients to follow until they take the desired action such as purchasing your products. Having a sales funnel can lead to increased conversion rate for your business as it allows you to cater to leads at every step of the buying process.

Without ideal sales funnel steps in place, it would be difficult to find out holes in the purchase process, making it also a challenge to manage your leads. While you can drive traffic to your website through other strategies, visitors might end up getting confused about what step to take next on landing your website. This may have potential customers leave your website. And that's where a well-defined marketing funnel comes into play.

The main stages of a marketing funnel include:

? Awareness

At this stage, the customers get to discover your business. This can be through a tweet, Facebook post, or even a search on Google. Potential leads get to realize the existence of your brand or business and what you offer.

More often, this stage is more of exposure and influencing potential clients into returning to your website to engage more with your business.

? Interest

This stage in your funnel is where the potential leads will be researching to determine whether you have something of value to offer. This is also the best time to gather sufficient information about them and provide them with some useful content without selling to them.

Selling your service or product from the start may be a huge turn off to prospects, and you could end up chasing them away. Instead, aim to offer assistance in any way possible to help them make an informed decision.

? Decision

In this stage, the prospects are likely ready to purchase and could probably be considering several options. Now, this is the perfect time to swipe in your best offers, which could be a bonus product, discount code, free shipping or anything irresistible that prospects can't walk away from.

? Action

In this stage of your sales funnel, your prospects take action by making a purchase of your product or service and becoming a part of your business.

This is, however, not the end as you want to turn that single purchase to as many as possible. As such, you should focus on customer retention by showing gratitude for the purchase, encouraging your leads to leave feedback, and availing tech support whenever necessary.

WHAT ARE THE CHARACTERISTICS OF A SUCCESSFUL SALES FUNNEL?

A successful sales funnel should help you achieve several things including;

? Generate awareness for your product, brand, or service.

? Arouse interest in what you have to offer.

? Create a desire for buying through providing useful information.

? Assist prospects perform a desirable action.

? Take potential customers from the start to the final purchase.

? Deliver a fantastic customer experience and maximize client lifetime value.

Having such a sales funnel could potentially result in increased conversions.

THE ESSENTIAL ELEMENTS OF A PROFITABLE CONVERSION FUNNEL

Some of the essential elements of a profitable conversion funnel include:

? A landing page- Create a landing page with a lead-generating element such as a call-to-action button.

? Marketing channels- Have proven marketing strategies such as PPC ads, social media or content marketing to drive traffic to your landing pages. This will help you move leads to the next step of the funnel.

? Analytics- Your funnel should leverage predictive analytics to ensure increased speeds of the sales cycle process, whereas rendering it more intelligent.

Don't know how to go about creating a profitable conversion funnel? Contact us today and we'll help you; we've helped clients uncover thousands of dollars of hidden profits and can help you too ramp up your profit margins.