Top eCommerce Strategies to Gear Up for the Holiday Sales

As the year comes to an end and marks the beginning of the holiday season, shoppers are getting ready to make some of their biggest purchases of the year. Long gone are the days of buyers waiting outside stores at midnight to grab the best deals instead, we are in a new era where shoppers are constantly refreshing their browsers to check when the best deals are going live.?

Top eCommerce Strategies to Prepare for the Holiday Sales

While over?75% of U.S. shoppers are planning to go online?for their holiday shopping, the growing inflation in the U.S. is predicted to impact over 90% of the customers on how they carry on with their purchases. With the hypercompetitive state of this year’s CyberWeek sales and Christmas shopping, eCommerce businesses must be on top of their toes to fully leverage the holiday sales and successfully make a profit. Thus, online businesses need to have smart eCommerce strategies planned out to make impactful sales.

Let us look into the top holiday sales and the best eCommerce strategies to use for them!

Black Friday Sales eCommerce Strategies

Black Friday is the name given to the Friday after Thanksgiving and is a reference to the term coined by officers in Philadelphia in the early 1960s to describe the rush due to large numbers of suburban tourists coming into the city to begin their holiday shopping. In modern times, Black Friday marks the beginning of the Christmas shopping season across the USA. With Black Friday being one of the biggest sales of the year, where stores offer highly discounted prices and often open early to cash in on the rush, having a strategy to boost online sales is prudent.

The must-have eCommerce strategies for Black Friday Sales are as follows:

• Get Ready from Thanksgiving: While stores typically hold out their best deals for Black Friday proper, most businesses start going on sales leading up to Black Friday. These early sales usually get started from Thanksgiving. Thus, having eCommerce strategies for the business ready days before Black Friday is essential to attract early shoppers.
• Go All in On Deals: Small discounts of 15% to 20% will not make the cut for Black Friday sales. It is the only sale of the year where a store can go all in on the discount without having to fear the loss of brand integrity. Big discounts of 50% and above make for a compelling deal to bring in big sales.
• Entice Your VIP Customers: The best way to make customers spend big is to motivate existing big-spender customers to make even bigger purchases. Sending curated mail with exclusive offers and discounts to VIP customers can help bolster both sales and customer loyalty. Highly curated emails for VIP customers can have a whopping?16.17% open rates?as compared to 9.95% open rates for unsegmented emails. Moreover, by making the offers timed-exclusives, eCommerce businesses can leverage the Fear of Missing Out (FOMO) to drive a sense of urgency for shoppers to buy now.
• Begin Advertisements in Advance: While everyone and their neighbor know when the Black Friday sales will be going live, running advertisements a few days prior to the actual sale can help buy traffic and build a social audience. Advertising on social media platforms through optimized content can help the advertisement reach the right audience and remain on their minds when the sale goes live.
• Having a Robust eCommerce Platform: Preparing in advance, targeted advertising and aggressive email marketing will not mean anything if the eCommerce store cannot handle the incoming surge of greater website traffic.?Choosing the right eCommerce platform ?that offers great server uptimes and can effortlessly manage the increase in traffic is necessary to ensure the business can capitalize on every incoming shopper on the webstore.

Cyber Monday Sales eCommerce Strategies

With Black Friday being the beginning of the Cyber Week sales, Cyber Monday is the conclusion of it and takes place on the first Monday after Thanksgiving. Cyber Monday was coined in 2005 and was created by retailers to encourage shoppers to buy online. Since its inception in 2005, Cyber Monday has become the paramount online shopping experience for customers across the U.S.

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