?? Top Ecommerce Statistics and Trends in the UK and US: Focus on Beauty, Health, and Wellness
- Booming Ecommerce Markets: The ecommerce market in the UK is expected to reach ￡319.8 billion in 2023, while in the US, it's projected to reach $843.15 billion in 2021 (Source: Statista, Digital Commerce 360).
- Health and Beauty Ecommerce Growth: The health and beauty ecommerce sector in the UK grew by 24.6% in 2020. In the US, online health and personal care sales are forecasted to reach $53.3 billion in 2022 (Source: Statista, Mintel).
- The Rise of Wellness Products: Wellness product sales in the US are predicted to rise by 5.3% annually, reaching approximately $55.9 billion by 2024. In the UK, the wellness market is expected to reach ￡26.9 billion in 2023 (Source: Statista, Euromonitor).
- Mobile Ecommerce Is Growing: 72.9% of all ecommerce will happen on a mobile device by 2021, suggesting businesses must focus on optimizing mobile experiences (Source: eMarketer).
- Online Health Product Purchases: 43% of internet users in the UK bought health products online, while in the US, 58% of consumers purchased health products online in the last 12 months (Source: GlobalWebIndex).
- The Power of Social Media in Beauty Ecommerce: Social media directly influenced the online shopping behaviour of 42% of US consumers and 38% of UK consumers when buying beauty and personal care products (Source: Avasam, Facebook for Business).
- Influence of Influencers: 40% of people in the UK, and 36% in the US, reported buying a product online after seeing it used by an influencer on social media (Source: GlobalWebIndex).
- Sustainability Matters: 52% of UK and 68% of US beauty and personal care consumers think it's important that products are sustainable and ethical (Source: Mintel).
- The Rise of AR: Augmented Reality (AR) is becoming a powerful tool in the beauty ecommerce industry, with 61% of online shoppers in the US and UK preferring to shop at sites offering AR (Source: Thinkmobiles).
- Online Consultations: 74% of US and 70% of UK consumers are open to virtual beauty consultations if they cannot visit a store (Source: Facebook for Business).
These statistics and trends not only show the rapid growth and potential of the beauty, health, and wellness ecommerce markets in the UK and US, but also underline the importance of technology and sustainability in shaping these industries.
