The Top Ecommerce Marketing Trends To Implement Now
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The Top Ecommerce Marketing Trends To Implement Now

#growthmarketing #marketingtrends #ecommerce #ecomsales #dkaxell

Short Story Long – The Intro

This year, eCommerce marketers will be using a lot of new techniques to get their products in front of the right customers.

As a store owner, you should grab the most amazing marketing trends to skyrocket sales on your eCommerce store, Here in this blog post i explained the top 10 trends for 2023 & upcoming years

1.Shoppable Social Media

What is shoppable social media?

Shoppable social media is any platform where you can shop directly from your favorite brands. You can share content with friends, followers, and family that’s associated with the brand in question.

The most popular examples of this include Instagram Stories and Snapchat lenses (e.g., @[yourbrandname] lens).

Why does it matter for eCommerce?

This trend is important because it helps drive traffic to your website and makes it easier for customers to buy from you without leaving their homes or going into stores—the latter being one of the key challenges facing traditional retailers today!

There are plenty of other ways to take advantage of shoppable social media, too. You can use it to promote sales, share exclusive product offers and coupons with your audience, and more.

2.Chatbots

If you’ve never heard of a chatbot, it's a computer program that engages in conversation with users. Chatbots are great for businesses because they can be used to engage customers and answer questions about your brand or product.

They can also help automate tasks that would otherwise take up valuable time for employees—like sending out emails promoting discounts on items in stock, or updating inventory levels on an eCommerce website.

Chatbots are also a great way to reach out to customers who aren’t interested in talking with a human being.

If you have an issue with your product or service, it can be easier and less expensive for you to reach out through a chatbot than hiring more customer service agents.

3.Live Streaming

Live streaming is a great way to engage customers and demonstrate your products. You can use it to show off new products, answer questions, and even host product launches or sales events.

Live streaming has become very popular in the eCommerce industry because it allows you to interact directly with your audience in real time.

This means people will feel like they’re getting personal attention from you – especially if you have a good personality!

The best way to use live streaming is to set up a schedule and stick with it. This will help build your audience, which in turn will make them more likely to buy from you in the future.

You should also consider creating an email list so that viewers can subscribe and receive notifications when there’s new content available.

4.Personalization

Personalization is the ability to customize content for each individual.

If you have a website that has a lot of products and information, it can be difficult to find what you're looking for because there are so many options available.

Personalization helps solve this problem by making sure that your users see only relevant products based on their interests and browsing history.

Personalized content is becoming more popular among eCommerce brands because it allows them to understand their customers better by tailoring their experiences based on what they like or dislike about the product itself.

For example: if someone purchases an electric toothbrush from your store but then returns it because they don't like its style/color/size/etc., personalized recommendations might suggest similar items from other brands at lower prices than those available elsewhere in order not only boost sales but also increase customer satisfaction levels overall!

Personalization can be used for many different purposes, but it's important to remember that not all products are created equal.

For example: if you have a site with hundreds of unique items then personalizing those products might be a good idea because there are so many options available that your users may not know where to begin.

However, if your website only sells one or two types of products then personalization may not make sense because it would be difficult to find what someone was looking for in the first place!

5.Influencer Marketing

Influencer marketing is a great way to reach your target audience and build brand awareness, increase sales and drive engagement.

Influencers can be thought leaders, celebrities or even your own employees. Influencer marketing is when you partner with influencers to promote your product or service directly through their social channels.

They will then share this content with their followers in exchange for paid promotion of the product or service (e.g.,?Instagram ?posts).

Check full blog post on my website to read more 5 trends about e-commerce marketing!

Aar Rafi ??

Enabling/improving Online Commerce. Co-founder @ The Run Digital - eCom Web Agency. ????????

1 年

Great suggestions Dinesh!

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