Top Digital Marketing Trends and Tactics for the Staffing Industry in 2023.

With the global pandemic, the Great Resignation, and the impending economic crisis, the working world as we know it has changed vastly. For those in the staffing and recruiting industry, these factors have a crucial role in changing how they can hire and retain top talent in 2023.?

1. Embracing automation for hiring

Top talent is hired as quickly as 10 days, so the competition is?stiff for the best candidates. The recruitment process needs to be quicker to avoid missing out on that top talent. One way to cut hiring time is by introducing automation into the recruitment process.?

Marketing automation uses engagement scoring and trackable links to keep track of candidates’ interest in the employer brand. This way, recruiters don’t need to spend time calling candidates to determine their interest in a role. Another way you can automate the hiring process is by using communication automation to facilitate smoother and faster communication between job seekers and recruiters.?

You can accelerate the intake process by automating certain parts of your recruitment?process and snag the best candidates before your competitors do.?

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2. Increasing visibility amidst competitive noise

More and more firms and employers are competing for job seekers’ attention, increasing the competitive noise online. How can you make sure your job postings get the visibility they deserve??

SEO is one of the most important ways for you to increase visibility, especially local SEO. A good SEO will help establish a presence and rank well in employers’ and job seekers’ searches in the geographic areas you're in, which will be very beneficial to your firm’s and job postings’ visibility.?

Other ways that can help boost your SEO include having good long-form content on your website, such as blog posts or articles, as well as optimizing your Google My Business profile.?

3. Improving staffing website

User experience is important for your staffing website, especially since it is one of the most important points of contact between job seekers, employers, and your firm. If their experience with your website is bad, it is very likely that they will lose interest and not follow through with their applications.?

There are a few ways you can improve your website’s user experience. One of which is to make sure it has simple navigation with a streamlined design, allowing users to find what they are looking for easily. You should also optimize your website for both mobile and desktop experiences. Lastly, be sure to monitor your website’s performance with Google Analytics. This way, you can find out where users are exiting and other pain points and work out how you can fix that to ensure a smoother website experience.?

4. Incorporating social media?

Social media is a powerful hiring channel that can be very effective when leveraged correctly. Especially with more and more of Gen Z joining the workforce (Forbes estimates that Gen Z will make up more than a quarter of the global workforce by 2025), it will be useful to incorporate social media into the recruiting process to reach out to them.?

Social media is one of the best platforms to build a personal brand. As job seekers are looking out for a company’s value and personal branding, social media is a great way to show that off in a professional manner. There are many social media platforms that you can leverage, depending on your firm’s needs, such as LinkedIn, Instagram, and even TikTok.?

As with all social media marketing, remember to design content that grabs attention quickly, work with the algorithm and not against it, and be authentic.?

Moving forward

With all these different marketing trends coming up in the upcoming year, it can be overwhelming and challenging for recruiters to incorporate all these different tactics into their staffing process, but the few tactics here should point you in the right direction.?

Not sure where to begin? Reach out to us at Steady Reach SEO to learn more about leveraging the right digital marketing strategies for your business needs. Our industry-leading services can help your business by providing the best talent in the market and offering great value.?