Top Digital Marketing Trends in 2016

As per a recent study, some 43.4 % the total population of the world have access to the internet. Another study says that the mobile broadband subscriptions stand at 46.1 per cent globally.Both the stats may not look impressive from the outside but they actually are, given that skewed ratio often fails to depict the true picture.

Now, let’s look at the same data with a different perspective:

Internet penetration in developing countries has now reached to a massive 82.2% while it hovers somewhere at 35.5% for developing countries (you can get the drift here…)

Mobile-broadband penetration levels in developed countries stand at a massive 86.7% while at 39.1% for developing countries.All this point towards the constantly growing size of the market, of the mobile phone users and of the rising level of internet access.

Digital marketing needs exactly all these to flourish, and it’s indeed flourishing with the tune of investment by big brands touching new high.2016 has not been any different so far with marketers still searching for that right mix of strategies to set the market on fire, literally. Many brands in fact have gone ahead and scripted grand success story on the back of their subtle use of digital marketing strategies.

You should however play with caution; you must first analyse the digital marketing trends causing ripples in the market and then should take the plunge.

Digital marketing trends to look for:

Before implementing any strategy, it’d be great if you checked its viability. This is where having a knowledge about the digital marketing trends makes sense.

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