Top Digital Marketing Technology Trends to Follow in 2022

Top Digital Marketing Technology Trends to Follow in 2022

Terming digital marketing a shining jewel in the crown of technology won’t be an exaggeration. It has overwhelmed the corporate world by turning seemingly impossible fantasies into prevalent realities. Its ability to connect companies with billions of people is the reason why businesses all around the globe tap into the potential of digital marketing to get seen, grow, and transform their bottom line.?

While digital marketing has long been an essential mode of advertising for businesses, the model underwent a major transformation during the pandemic as businesses started embracing the new norm of remote shopping. Companies that were relying on print ads, magazines, and direct mail are now leveraging the power of digital advertising to create a lasting impact on their consumers.?

If you’re also a business owner and want to supercharge your ROI like never before, now is the right time to keep pace with digital transformation and do what emerging realities demand.?

Here we’re going to unveil some of the newest digital marketing technology trends that are going to create ripples across the business world in 2022 and beyond. Let’s dive in.?

Personalization through AI

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Though Artificial Intelligence has been around for years, it has gained momentum recently owing to automation possibilities it uncovers for businesses.?

An?Accenture study?states that over 41% of online shoppers switch brands due to poor personalization, while 43% of people prefer to buy from companies that offer personalized user experiences. AI works by monitoring online consumers’ behavior and sending them recommendations that resonate with their preferences. Say, if you are a toy brand, AI will pinpoint individuals who are interested in buying toys, unlike traditional marketing tactics where generic groups are targeted. This offers businesses a quick way to connect with people most likely to buy their products/services while significantly cutting their marketing costs.?

Chatbots

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Each tech innovation takes us a step closer to automation, and chatbots replacing human support representatives is a prime example of that.

Chatbots are AI-based programs that reduce the workload by offering quick, automated responses to customer queries. As the pandemic reared its ugly head, over 95% of customers worldwide shifted to online shopping, thus putting immense pressure on customer services around the world. Brands tackled this situation by utilizing chatbots as they saved time and made the consumer journey seamless. Since then, chatbots have become so popular that?68% of consumers?prefer them owning to the peace of mind they offer.??

Keep in mind that modern consumers have a shorter attention span. The few extra seconds that a human rep takes to respond are enough to put them off. So, it’s crucial to instantly reply to their queries so that they don’t get anywhere.?And chatbots just do that for you!?

Live Stream Videos

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Live streaming is a simple, cheaper, and effective way to connect with a broader audience and share worthwhile, up-to-date content. This is because it allows prospects who can’t attend your promotional events in person to get an in-depth understanding of your offerings. It is one of those?digital marketing technology trends?that will continue to dominate the business landscape in the coming years, thanks to the unconventional engagement solutions it offers.?

Currently, YouTube and Facebook are the most popular live-streaming platforms where businesses conduct virtual events to build relationships. Viewers can share their thoughts during the streaming, which helps companies get real-time feedback. Similarly, prospects who might not have joined the live streaming can watch the videos later.?

If you want to build solid brand authority by creating a sense of urgency and trust, now is the right time to opt for live streaming.

Metaverse

Humanity's dream to go into another physical world has not materialized yet. However, we are fastening our seat belts to enter an imaginary place that will probably change the entire digital marketing landscape.?And that imaginary place is none other than the "Metaverse.”??

?Metaverse is not a part of a fiction movie. Nor is it a galaxy moving far away from us. Instead, it's a hypothetical place that provides an immersive, real-time environment. It's an imaginative territory where we can transform our ideas into promising realities like no other.?

But how can it be used for marketing??

?A platform's marketing potential increases manifold if millions of people are using it, and the same is valid for the metaverse. Millennials and Gen-X people are passionately jumping on the metaverse bandwagon. Since these people have the highest buying tendencies, brands worldwide can target them and grow their business by leaps and bounds. You can also buy a virtual space in the metaverse and launch your store to make a massive difference in your sales.?

Social Media Platforms

Social media marketing is the present and the future. It is the most effective way to build brand identity, reach new prospects, and take your brand from zero to an empire status in no time.?

As per a?study, there are over 3.96 billion active social media users all across the globe. When such a large percentage of people is ready to notice your offer, can you afford not to show them what you stand for???

You simply can’t.?It would be like sitting in the park doing nothing while your competitors are grabbing all the sales.?

A strong presence on these platforms will not only give you a competitive edge but also trigger a sales avalanche you’ve always been looking for. If you haven’t established a presence on major social media platforms yet, now is the right time to tap into the unending potential these platforms have to offer.

Voice Search

Voice search is last on our list of top digital marketing technology trends. Until a few years back, this technology was only compatible with smartphones. However, the rising popularity of smart speakers like Amazon Alexa and Google Home has compelled businesses everywhere to include voice search in their marketing efforts.

A?recent study?states that 58% of online consumers find a local business through voice search. In addition, voice-based shopping will soar to a whopping $40 billion by the end of 2022. The ease of use coupled with the high precision of search offered by these devices has completely revolutionized the way people shop online. With this in mind, making your website voice-search ready is the need of the hour.

Make 2022 the Year of Your Business Growth!

These were some of the?top digital marketing technology trends in 2022. The technology is evolving at a warp speed, and keeping up with these trends is your best bet to stay relevant in the cutthroat markets. On the other hand, undermining or ignoring these marketing strategies could spell doom for your business.

Utilize social media to your advantage, stand out, and get the competitive edge you deserve.?