The Indian Premier League (IPL) is one of the most popular cricket leagues in the world, and it has become a major platform for digital marketing. This year, brands used a variety of innovative techniques to engage with fans and reach new audiences.
Here are some of the top digital marketing innovations that hit the IPL season:
- Jio VIP Box:?Jio, a leading telecom company in India, created a VIP box for fans at the IPL matches. The box included a variety of amenities, such as food, drinks, and access to exclusive content. This initiative was a huge success, and it helped Jio to reach a new audience of cricket fans.
- Airtel 5G Plus Ultimate Fan on Star Sports:?Airtel, another leading telecom company in India, partnered with Star Sports to create an augmented reality (AR) experience for fans. The experience allowed fans to interact with their favorite players in real-time. This initiative was a great way for Airtel to showcase the power of 5G technology.
- Amazon Alexa:?Amazon Alexa, a voice-activated assistant, was used by several brands to engage with fans during the IPL season. Fans could use Alexa to ask questions about the matches, get updates on the scores, and even order food and drinks. This initiative was a great way for brands to reach fans who were not watching the matches on TV.
- Virtual reality (VR):?VR was used by a few brands to create immersive experiences for fans. For example, one brand created a VR experience that allowed fans to feel like they were actually playing in the IPL match. This initiative was a great way for brands to give fans a unique experience.
These are just a few of the top digital marketing innovations that hit the IPL season. These innovations show how brands are using technology to engage with fans in new and exciting ways. As digital marketing continues to evolve, we can expect to see even more innovative ways for brands to reach and connect with fans.
