Top Digital Asset Management Software for E-Commerce Success
Anton Krokhmal
Head of Marketing | Head of Acquisition Marketing | SEO | B2B SaaS | Head of Performance Marketing
Content sells. If you’re looking to build a successful e-commerce business, content is your foundation — from product photos to promotional videos, and even 3D models for extended reality (XR). These assets aren’t just eye-catching; they’re the hook that holds a user’s attention right up to that Buy button. And the connection doesn’t end there — to keep customers coming back, your brand needs to communicate in a way that’s useful, interesting, and fresh.
At Pics.io, we know just how crucial content is, which is why we’ve designed our platform to make managing it a breeze. With Pics.io, you can quickly find, retrieve, and share your files, connecting them seamlessly to automated workflows. E-commerce businesses, among others, use our platform extensively, giving us valuable feedback on what works and what could be better.
In this article, I’m diving into the best digital asset management (DAM) software options for e-commerce. While I’ll certainly share a bit about what we do, this is an objective look at the different platforms out there, their unique features, and where they really shine. So, let’s jump in.
Why E-commerce Needs DAM Solutions
As a marketer, I have a soft spot for numbers, so let’s kick things off with a quick look at the stats. The average online store offers between 5,000 and 10,000 stock-keeping units (SKUs). On large marketplaces, we’re talking hundreds of thousands, even millions. But these aren’t just numbers in a warehouse or rows in a database; each product needs strong visuals to sell. Think about it — when you see a product in a catalog without a picture, do you buy it? Probably not.
Top content agencies recommend around 3 to 8 photos per product. So, if you sell one phone model in 10 colors, that’s already 30 to 80 images. For a store with 10,000 items, you’re looking at hundreds of thousands of images, videos, 3D models, manuals — you name it. And to keep up with marketing demands, you’ll need to update, add, and manage these assets constantly. Plus, they have to be stored somewhere accessible so you can keep workflows quick and easy.
That’s where digital asset management (DAM) platforms come in. With metadata-driven organization, these tools help you store, sort, and share content across applications and teams. Here’s what you get:
Key Features to Look for in a DAM for E-commerce
Content is the king in e-commerce, and metadata is the king in the DAM world. The key feature of the best digital asset management software is metadata management — the ability to edit information in standard fields, clear it in one click, and add custom strings. But even this will not be enough for large online stores and marketplaces that work with hundreds of thousands of SKUs. For them, the function of automatically adding tags will be crucial — based on workflow algorithms or artificial intelligence capable of recognizing visual images.
Version control will be equally important. Content agencies also emphasize that one commercial photo goes through 3 to 5 editing iterations before being published online. Storing each version in a separate file is irrational - it bloats the database, increasing the total number of digital assets and the amount of storage space they take up. It's much better to merge all variants in one file so that you can switch between them in a couple of clicks. It's not only technically sound but also convenient for collaboration — all team members can review and discuss edits.
Continuing with the topic of collaboration, the best digital asset management platforms also offer productivity tools. Using them, you can send corrected files for approval, approve or reject new versions, issue tasks and monitor their progress, and analyze the use of certain digital assets and the productivity of individual workstations. DAMs are not just centralized repositories with advanced search. They are platforms for automating and optimizing content management.
And if we're talking about comprehensive optimization, it's worth paying attention to integrations with other software. Of course, the focus is on e-commerce CMSs like Shopify and WooCommerce. For content editing, integrations with Adobe products such as Photoshop, Illustrator, and After Effects will be beneficial, and for organizing workflows, integrations with corporate messengers, such as Slack and Trello, will be useful. If you are already working with certain cloud storages and don't want to spend resources on migration, you will also find it important to be able to use their memory, for example, Google Drive DAM integration.
Top Digital Asset Management Tools for E-commerce
Many of our subscribers use Pics.io to optimize their e-commerce businesses. In turn, we are constantly optimizing our DAM platform by adding new features, expanding the list of integrations, and improving the interface. Still, we understand that every company is unique, and there is no one-size-fits-all solution that can solve all issues. So, we've compiled a selection of the best digital asset management software. It will help you find the platform that best suits your strategy.
Pics.io
Our platform is widely used in e-commerce due to its many convenient and useful features. In particular, its artificial intelligence can recognize images and automatically generate tags to describe them, such as yellow, red, car, smartphone, landscape, closeup, etc. If you have established workflows and principles for describing products, this won't be a problem, as AI can work within controlled vocabularies, selecting the closest tags.
Pics.io AI has other features:
Another Pics.io feature is creating highly automated workflows through deep integration with other software. The platform has ready-made solutions for connecting to cloud storage, productivity services, photo and video editing apps, corporate messengers, e-commerce CMS, and CRM. This list can be extended with a ready-made integration with Zapier, which will serve as a hub for information exchange.
We understand that modern businesses rarely operate independently. Large and small companies alike actively involve third parties in their workflows — outsourcing and outstaffing companies, contractors, freelancers, etc. That's why we've taken care of convenient and secure information exchange outside the platform — using custom websites and inboxes. You don't need to create new accounts to access them — you only need a URL and password to upload and download files. The built-in analytics system will help you monitor who has used the digital assets hosted in such resources and when.
Although Pics.io's functionality covers the entire spectrum of e-commerce businesses, from small online stores with dozens of SKUs to top marketplaces, our platform remains simple and easy to use. Its minimalistic interface provides quick access to all available features, and a powerful access rights distribution system enables you to differentiate between the powers and responsibilities of employees while maintaining the confidentiality of sensitive data. It's crucial for businesses as fast adoption and onboarding reduce time, effort, and resources.
Pics.io pricing starts at $50 for an individual user per month and $150 for up to ten users. There's a free 7-day trial with no credit card required.
Bynder
Bynder excels in brand consistency management, making it highly suitable for e-commerce businesses looking to streamline brand governance across large teams and multiple markets. This platform enables you to create digital brand books — not just as samples but as templates for marketing materials that can be used to create real content. It also has built-in video editing tools that few online DAMs can currently offer.
Bynder is a versatile platform that can work with different file formats and business lines. It offers easy-to-navigate asset libraries, enabling fast retrieval of logos, product photos, and other essential brand content, making it a comprehensive solution for teams that prioritize brand cohesion and content uniformity. It features intelligent search and secure file sharing outside of the DAM system.
Bynder is a digital asset management system targeted at large businesses. It can be deployed quickly on a large scale and has extraordinary customization flexibility. However, you should keep in mind the non-transparent pricing policy and the steep learning curve due to the complex menu structure.
Bynder offers customized pricing plans for each client, which are discussed during the demo.
Brandfolder
Brandfolder is a DAM solution for companies with large product catalogs with hundreds of thousands of SKUs. It helps navigate these catalogs with advanced metadata and categorization. Its robust tagging system allows users to add custom metadata and use predefined categories, ensuring assets are organized and easy to locate. Another important feature is batch editing — it effectively solves the problem of publishing high volumes of similar content for different modifications of the same product.
Brandfolder's advantages include an AI-based analytics system. It provides the team with insights into who uses certain digital assets, when and how, which files work best, and how efficiently workflows are built. As a result, they can refine and optimize content strategies in line with customer engagement data.
Brandfolder also uses AI to automatically group files into intelligent collections. This greatly simplifies group editing and distribution of digital assets. Artificial intelligence is continuously learning, improving accuracy and efficiency with every action you take.
Brandfolder also has customized terms of use — sign up for a free demo to find out more.
Canto
An all-in-one platform that combines DAM, collaboration, and productivity features. It works with a wide range of visual content and has convenient previews of these materials, reducing the time you spend searching, selecting, and grouping digital assets. Thanks to its access rights distribution system, you can quickly issue permissions based on employees' roles in the company. It is beneficial for teams requiring coordination between internal staff and external partners.
Speaking of Canto, we can't ignore the platform's simple, intuitive design, which makes it easy to navigate large file libraries. With this platform, e-commerce teams can easily upload, tag, and organize assets — adaptation and onboarding do not take much time. Canto also offers integrations with tools like Slack and Adobe Creative Cloud, enhancing its usability for creative and marketing teams requiring quick access to digital assets for campaigns.
Pricing is individual. A quote is generated during the demo based on your needs and scale of operations.
MediaValet
MediaValet helps large businesses handle vast quantities of digital assets with ease. Intelligent features, such as automatic tagging and file categorization by key attributes, will be indispensable for e-commerce. At the same time, the service manages to maintain stable performance regardless of the size of the digital library by using the hardware capabilities of the Microsoft Azure platform.
Businesses will also benefit from MediaValet's analytics system, which provides insights into asset usage, downloads, and sharing. As a result, you can develop better content management strategies and workflows, increasing the effectiveness of your marketing efforts. Despite its ability to withstand enormous loads and scale to huge proportions, the system remains easy to use in the workplace thanks to its simple, intuitive interface.
Traditionally, MediaValet does not publish prices openly. The price is specified during a free demo.
What E-commerce Brands Love About Pics.io
Pics.io is a top pick for e-commerce DAM, thanks to its features that match the fast-paced needs of online retailers. Its AI capabilities streamline workflows, from auto-tagging new files to transcribing video calls into quick, shareable memos. The platform’s workflow automation also enhances teamwork with real-time updates and approvals, keeping brand assets fresh and ready for seasonal campaigns or product launches. Plus, integration with cloud storage platforms like Google Drive and Amazon S3 means you can bring your existing digital library along without any hassle — no need to start from scratch or disrupt your routines.
Feedback from e-commerce users highlights how much they love the straightforward interface. It makes learning the software easy and cuts down on onboarding time and resources. The intuitive design allows anyone, even without tech experience, to jump right in and get started.