Top Content Marketing Trends to Watch in 2024 | From AI to Voice Search Optimization

In the era of Generative AI, the content marketing landscape has changed drastically. The way consumers consume content is not the same anymore. So, what should be a perfect content marketing strategy in 2024? Let's talk about it.

AI and Automation: How To Implement The Changes

I think everyone is aware of the power of AI and its capabilty. Previously, creating fresh content was a task as you had to research everything on Google and then start writing. But it just doesn't end here. Once your content is ready you might have to rely on several other teams for editing and proofreading. Imagine the work that goes into creating one piece of article. But with AI, you can finish your research in minutes, start writing the article, and finish proofreading it in seconds. So, creating high-quality content at scale is easier than before. The best part is that your content can have deeper insights into the audience that matter to you. Perfect situation to get that engagement you always wanted, isn't it?

AI has done wonders for us in eliminating repetitive tasks like scheduling posts on the right platform at peak hours to get better reach. It will also guide you with the best formats that work well for the platform you want to post on and based on the objective.

Now let us talk about tracking results. Reach, engagement, likes, shares, and any other metric that you want to track, AI can do a brilliant job helping you make the right decision. You can get detailed insights into the content that you posted and how it is performing to improve ROI.

How AI Is Revolutionizing Conversational Marketing

Conversation is the key to building meaningful relationships. With attention spans now less than 8 seconds and ads appearing every 4-5 organic posts, it is very difficult for businesses to stand out. How can you break the barrier - The answer is leveraging Conversational Marketing.

With the help of AI-powered chatbots and virtual assistants, you can initiate personalized conversations with your consumers 24*7. This is the best way for your potential customers to not wait in queue or for an agent to connect.

Thanks to Natural Language Processing (NLP) algorithms, systems can now understand complex queries, analyze consumer behavior based on past interactions, and create a personalized and relevant response.

As an account-based marketing professional, it is super important for me to provide such custom experiences. When I personally use the Folloze board for 1:few or 1:1 ABM campaigns, integrating chatbots on the page helps me to improve engagement. It also helps provide a personalized experience for each account, which helps with relationship building, and increasing conversions.

If you haven't started using conversational marketing in your strategy yet, it is high time you do it now.

Continuous Demand for Podcasts in 2024

There has been a rise in the consumption of content in the form of podcasts, and this trend is seen geographically all across the world. Even in 2024, podcasts will remain relevant because they are easy to consume even when you are busy doing other chores.

Brands are investing heavily in producing more high-quality podcasts that align with their business's nature and consumers' preferences.

Thanks to AI, getting insights on topics relevant to business or industry or that matter most to consumers is now easy.

Hence, keeping podcasts as an important part of your content marketing strategy in 2024 will help you get the desired results.

How to Optimize for Voice Search SEO

Now a days, if we have to open an app or search for something, all we say is "Hey Siri", "Ok Google" or "Alexa". It has become so efficient that users like to do the same while searching for something on Google. So, in order to make your content pop up in the search results, you need to think of optimizing the content for voice search. This will be the main focus of 2024.

Voice search technology can convert spoken questions into digital data, which search engines then analyze to provide relevant responses. This technology is integrated into smartphones, smart speakers, and vehicles. It is the future as it helps to enhance users' convenience and accessibility.

If you want better results, then focus on long-tail keywords and conversational phrases that match people's language during voice searches. This will help appear in the featured snippets often used for voice responses.

While you are working on optimizing content for voice search, it is also important to ensure the websites are mobile-friendly and easy to load, as most of these voice searches happen on mobile devices.

Local SEO: Optimize your website with location-specific keywords to improve your chances of appearing in local voice search results.

If you have not integrated voice search with your content strategy, you must do so now. It will help your business maintain a competitive edge in the digital marketplace.

Use of Video Content in B2B Space:

As we know, in the B2B space, you cannot use a spray-and-pray approach, because there are limited platforms to promote the content on. But in 2024, the video will remain relevant to drive engagement and build trust within the b2b buying committee.

Product demos, webinars, customer testimonials, webinar summaries, short videos from past events, etc, will continue to gain attention and drive conversions.

With the help of AI tools, it is easy to create a short summary of a 90-minute video and then use it to promote on channels like LinkedIn, Twitter or YouTube Shorts.

You can also create a script for your video, keeping in mind the preferences of the key decision-makers. The other most interesting format is to leverage AI to generate personalized video messages for different customer segments. This will help to personalize your approach and provide custom experiences.

Keeping video in your b2b content marketing strategy in 2024 will help you achieve results faster. Use AI to create high-quality personalized content at scale, and offer new ways to connect with the key decision-makers and close deals faster.

Conclusion

To conclude, in the era of Generative AI and automation, we can expect transformations in the content marketing landscape and significant changes in consumer behavior in 2024 and beyond.

All you need to do is to integrate these into your content marketing strategy:

1. Leverage AI and Automation to create custom content at scale
2. Use Conversational Marketing
3. Create more high-quality podcasts
4. Optimize for Voice Search SEO
5. Use of Videos in the B2B space

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