Top Content Marketing Trends in 2024

With AI being the most trendy inclusion in the content marketing trends section, the evolved world of content has brought a new and significant change! Therefore, every year we end up seeing dramatic changes in the content marketing industry. With the scale always dipping on the other end, multiple content marketers try and adapt to the new changes in motion.

That’s what we are going to help you achieve in this blog! Moreover, we are going to explore the top content marketing trends in 2024 and teach you on how to implement these trends to generate higher return on investment (ROI).

There’s a ton lot of information to explore, so take your reading senses for a walk and let’s make you become the number #1 content marketer in 2024!

Also Read: Best Content marketing Strategies to grow your business in 2024

Top 7 Content Marketing Trends in 2024

We have gone the extra mile for you and researched about the top 7 content marketing trends in 2024 which will help you achieve your marketing goals! To make it super easier for you to understand, our expert content writers have researched and summarized each and every point. Let’s check these out and apply them to our businesses for growth and prosperity:

AI Should Be Recognized As A Human-Centric Tool

While AI is majorly being used in place of writers and copywriters, in the current industry situation you should be following the human-centric AI tool use approach. Human-centric refers to using AI as a tool and letting your content curators leverage AI to generate impactful content.

In a survey of “how do you see AI-generated content”, we’ve summarized that people who are smart enough double check and still do not believe the credibility of the content. Hence, multiple content marketers are leveraging these content marketing trends to generate amazing and customer experience-centered content.

You should always be generating high-quality content with your audience’s experience in your mind. AI sure can be a hero for creating large amounts of content accurately and quickly but it's not necessary to completely be dependent on it.

Make Space, Social Media SEO Has Arrived

In 2023, the use of social media platforms like LinkedIn , and Reddit already had begun. And, now in 2024, people are running search engine optimization on Instagram and Facebook as well. Well, most people nowadays prefer using their social media app to search for a query rather than going on to search engines like Google.

With the market not being fully aware of this situation, it is the perfect opportunity to capitalize and imply these content marketing trends to stay ahead of the cruel competition. Video sharing platform named TikTok has already developed a new tool to research keywords for content marketers to test and develop SEO content for tiktoks.

Start by figuring out what kind of questions and terms people would search when they will be looking for your products or services and then update your feed with videos and posts related to these queries.

Content Marketing Has Gained Importance, With An Increase In Budgets

Marketers increasing their content marketing budgets has to be one of the most industry-leading content marketing trends. Research has recorded a massive increase in budgets by brands all around the globe.

It is not just about the budget, content marketing has gained credibility and people have started to unlock the full hidden potential of it. Brands who have put efforts and resources in content marketing have seen revolutionary change in their online visibility. Brands today are willing to enter the highly competitive market and use content marketing strategies like influencer marketing and social media ads to attract customers.

Long-Form Content Is Finally Back In Business

While the majority of the market turned towards curating short-form content to attract customers, the year 2024 has seen an overwhelming change. Customers have switched to consuming more long-form content. They are willing to go through the details and informative content that can help them grow in all possible terms.

Due to the heavy resource burgage in long-form content, tons of content marketers had started investing less in long-form content. Thereafter, the industry’s perspective has now changed and in fact we are suggesting you to generate long-form content and nurture existing customers.

Use these content marketing trends to boost your search engine rankings and maintain credibility in your industry.

Video Content Prevails In The Content Market

2023 was the prime year for video content, and multiple marketers created and uploaded video content in their structure of work. Video content has strived over the years and is still producing amazing results. Hence, the majority of the content marketers are using these content marketing trends to engage customers and build an online community.

Short-form and long-form video content has been dominating the marketing industry since the last decade. While Gen Z and millennial audiences continue to spend hours on video-based social media platforms such as YouTube, TikTok, and Instagram Reels. The possibility of reaching out to new customers have driven content marketers to generate high-quality and interesting video content.

To achieve these content marketing trends, you shall start generating high-quality and informative video content. Converting blog posts, or newsletters into videos can be your new idea for generating video content. Begin testing by uploading short/long-form content and then see and capitalize on what works for you.

GenZ Consumers Watch Your Social-Cause Efforts

Those times have changed when customers did not show a single care about your social cause efforts, now the Gen Z audience have started intentionally supporting brands around the globe who support social issues. If you have seen so many brands that support social causes then the reason behind that are these content marketing trends.

According to Forbes, about 80% of Gen Z customers have aligned their spending with values and social efforts. Hence, it is necessary for you to show up at the time of supporting social issues and making relevant efforts to sway consumers. Although, this is a thing which should be done without the intentions, a top tier content marketer will always incur this as an golden opportunity to catch on the top content marketing trends and boost their online visibility and credibility.

The Introduction Of Voice Search Optimization

Search engines like Google have seen an uprising change in the voice search algorithm. People have started to utilize voice search to look for answers. Furthermore, voice search SEO has made a step in the market.

Nowadays, the best content marketers are applying voice search SEO strategies like using long-tail keywords in content. Optimizing your content for voice search will not only improve your online visibility it will also improve your users experience and may also help you gain the competitive advantage.

How Will These Content Marketing Trends Help You Grow In The Market?

Paying attention to how these content marketing trends will impact your business and help you grow is crucial. Let’s break down the benefits of using these content marketing trends for you:

1. By generating human-centric AI content you will be able to match well with your audience’s thinking and hence will generate necessary AI and human based mix content. Well, aligning with your audience’s approach and thinking is what top content marketers hope to achieve by using these content marketing trends.

2. Implying SEO strategies on your social media handles will boost your online visibility and help you rank higher than your competitors. It is your chance to shine in the industry by generating SEO-friendly social media content.

3. Producing high quality and informative long-form content will help nurture your existing customers and drive the interests of new audiences. Moreover, long-form content also shows that you have the expertise and establish you as a qualified contributor in your specific niche.

4. Majority viewers nowadays prefer watching videos rather than reading lethargic scripts of texts, and that’s where video content will help you seal the deal. You can drive traffic and get your hands on the wide audience available.

In short, all of these content marketing trends have spiced up the content industry once more and the researchers have started to test new trends in the market. If you have not thought about using the trends yet, then this blog is your sign to start using advanced strategies to your benefit.

Wrapping Up Words

Using the new and upcoming tech will help your business grow in the market. Hence, a hefty amount of content marketers are shifting towards these content marketing trends. They are testing and tracking the metrics to optimize their content marketing approach and achieve their digital marketing goals.