Top Consumer Trends Accelerating Innovation in 2017

2016 was anything but #basic. The accelerated rise of indie players, sharing economy and adoption of tech-enabled lifestyles have defined the past twelve months. In 2016, Amazon started selling Kickstarter products, WeWork launched co-living apartments WeLive, Alexa learned over 5,000 skills and wearables got more fashionable. Across fashion, beauty, accessories, food, wellness, and home, consumer expectations are shifting and the retail landscape has changed from the bottom up. In 2017, and beyond, consumers will adopt connected products and disruptive models at an accelerated speed.

In our Modern Lifestyles Intelligence Report we highlight the meta-trends and consumer personas that shaped 2016 and will accelerate in 2017. We feature innovators that will change your viewpoint on opportunities in commerce, including notable launches, brands with meaningful momentum and Kickstarter projects still in development.

Additionally, we’re proud to share that NRF selected Trendalytics to curate next-gen fashion tech products at the Innovative Lab where we will also present key insights from our report. What can you expect? We’re featuring smart wearables from Swarovski, Rebecca Minkoff, Siren, and Wisewear, all merchandised on a PERCH interactive display.  If you want to kick off 2017 with a new look, get a Memory Makeover with a Neiman Marcus makeup artist and MemoMi’s smart mirror which will create a personalized tutorial of your session. Lastly, mass customization innovator Fame & Partners will be debuting their Wedding Atelier app and showcasing one of their made-to-order bridal gowns. Last month, I customized a Fame & Partners dress by choosing a color, skirt silhouette and the length according to how I wanted it to fall. The dress fit perfectly without any alterations and best part is that it went from design to my doorstep in three business days.

Trendalytics’ selections for the NRF Innovation Lab represent key retailing themes.

These innovations that differentiate companies today, will eventually become the new norm in retailing: interactive retail experiences, product personalization and speed to market.  Don’t be #basic.

If you’ll be at NRF, please swing by to check out the presentation. I’ll also be speaking on a panel The Store Of The Future: Radical Startups Transforming Bricks-And-Mortar Retail moderated by Jeff Hoffman, founding member of Priceline. This year’s show has a  great lineup with keynote speakers including Richard Branson, Terry Lundgren, Mindy Grossman and more.

I’m humbled to be a part of this year’s program in so many cool ways. 2017 is looking good.

P.S. Follow Trendalytics to get updates on reports, webinars and events.