Top Companies, Earth Day and this week's top conversations

Welcome to The Insider, your new way to start the week! Every Monday, our LinkedIn Editorial team will be sharing timely inspiration for your next post, noteworthy news, exclusive data, curated member spotlights and more to set you up for success on LinkedIn and beyond. Click Subscribe above to get this weekly newsletter sent straight to your inbox and your notifications tab.?

Trending This Week

This week’s can’t-miss stories and trending topics. Join the conversation by answering the below prompts and include the hashtag #TheInsider for a chance to be featured by the LinkedIn Editorial team.

Top Companies: LinkedIn’s data-backed list of the best workplaces to grow

On Wednesday, April 19, we’ll be revealing the companies that help people get ahead in their careers by providing them opportunities for upskilling, advancement and more. This year’s list holds even more weight due to economic uncertainty, which has prompted employers to rethink how they attract, retain and develop talent.

What do you think the best companies do to support the career growth of their employees? Weigh in using #LinkedInTopCompanies.

Earth Day 2023?

Earth Day takes place on Saturday, April 22. From now until then, we will be highlighting knowledge and insights around sustainable development and how corporations, governments and individuals can shape a green future.?

What role do companies and governments play in promoting sustainability? What can individuals do to make a difference? Add your thoughts with #EarthDay2023.?

Topics on the rise:

Adding your voice to these conversations this week by using #TheInsider can increase your opportunity for discovery by new audiences.

• Q1 earnings reports for major companies such as Tesla, Netflix, Goldman Sachs and Morgan Stanley will be released this week.
• The annual G-7 summit, an intergovernmental political forum to discuss the world’s most pressing geo-political issues, kicks off this week in Japan.

Member Spotlight

Your weekly spotlight on LinkedIn members who are creating content that has others learning, growing and sharing.

Wes Kao, co-founder at Maven, offers advice on landing a new role when you come from a non-traditional background.?

Why this post works:

1. As hiring continues to see a modest decline across all industries, Wes shares fresh advice and specific questions one can answer if they find themselves in this position.
2. She continues the conversation in the comments by responding to others who offer their perspectives and unique insights.

Jake Saper, partner at Emergence Capital, recommends a human and AI approach for B2B uses of GenAI.?

Why this post works:?

1. His post speaks to a popular trending topic, AI, which he also ties to his personal experience and expertise.?
2. He uses a call-to-action at the end of his post to encourage the exchange of knowledge in the comments.?

Saira Malik, chief investment officer at Nuveen, shares her viewpoint on the latest economic trends.?

Why this post works:

1. News or timely conversations can be a great source of inspiration for content because LinkedIn members are looking for informed perspectives.
2. While the post itself is in-depth and valuable, she also drives readers with similar interest to her newsletter to learn more.

Expert Exchange

We’re all experts in something and we all have knowledge and experiences to share. Lean into exchanging information with like minds on the platform around a different topic each week.?

This week’s topic: Your favorite people to follow

Who do you love to follow on LinkedIn? Tag your favorite people to follow in the comments sections below with a little bit about why you enjoy their content. Don’t forget to check out who others are recommending too!?

The best part — The LinkedIn Editorial team will be live in the comments today. We’re excited you’re here and look forward to building this community with you all!

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