Top Companies 2022: Marketing & Advertising
LinkedIn’s Top Companies in Marketing & Advertising ranks the 25 best companies to grow a career in the industry. Backed by unique LinkedIn data measuring different elements of career progression, the list reveals companies like Havas Media Group, Digitas North America and Starcom that are investing in their talent and helping set people up for long-term success.?
Today we’re introducing Top Companies: Industry Edition, a look at the best workplaces to grow your career across a range of industries in the U.S. Similar to our annual Top Companies list (which is a country-wide ranking), the industry edition is meant to provide a go-to resource for professionals at every stage of their career journeys — just at a more personalized level.
Below you’ll find this year’s 25 Top Companies in Marketing & Advertising — the best workplaces to grow a career in the industry, based on unique LinkedIn data. To compile the list, we looked at seven different elements of career progression. You can learn more about our methodology here.
This list is meant to be a resource for you. At each company, you’ll find insights around which roles and skills are in demand in the field (including linked LinkedIn Learning courses if you want to study up), top locations and much more. You can also explore open jobs and people you may know at the company. If you see a company that feels like a good fit for you, follow their company page or turn on job alerts to stay on top of future opportunities.
Below are this year’s 25 #LinkedInTopCompanies in Marketing & Advertising.
You can also check out the Top Companies in Financial Services, Media & Entertainment, Health Care, Technology & Information, Travel & Hospitality, Retail, Consumer Goods and Real Estate.
Havas Media Network Insights:?
Top U.S. locations: New York City, Boston, Miami-Fort Lauderdale | Most notable skills: Media Buying, Marketing Strategy, Online Advertising | Most common job titles: Media Planner, Media Supervisor, Investment Associate | Largest job functions: Marketing, Finance, Research | What employees are saying: “The diversity of talents mixed with like-minded interest and passion for new innovative formats and strategies makes Havas very unique. It is an inspiring place to work.” - Gillian Quinn, Global Content Services Director?
Merkle is a subsidiary of dentsu.
Merkle Insights:?
Top U.S. locations: Chicago, New York City, Kansas City, Mo. | Most notable skills: Web Analytics, Google Data Studio, Pay Per Click (PPC) | Most common job titles: Search Engine Marketing Analyst, Account Manager, Senior Analyst | Largest job functions: Marketing, Sales, Arts and Design | Notable benefits: Comprehensive training and mentorship through the Merkle Accelerator Program, mentorship circles for underrepresented groups, DEI training and development programs for all employees
VMLY&R Is a subsidiary of WPP.
VML Insights:?
Top U.S. locations: New York City; Kansas City, Mo.; Detroit | Most notable skills: Keynote, Adobe Experience Manager (AEM), Brand Strategy | Most common job titles: Creative Director, Engagement Director, Account Manager | Largest job functions: Sales, Arts and Design, Human Resources | Notable job openings: Senior Strategist (onsite, Miami), Associate Director of Experience Design (onsite, Kalamazoo, Mich.), Ad Operations Media Supervisor (onsite, Kansas City, Mo.)
Criteo Insights:?
Top U.S. locations: New York City, Boston, Detroit | Most notable skills: Git, SQL, Python (Programming Language) | Most common job titles: Account Strategist, Account Executive, Software Engineer | Largest job functions: Marketing, Sales, Information Technology | Notable benefits: Annual employee 48-hour ‘Hackathon’ event for cross-functional innovation projects, permanent hybrid work policy including “Feelgood” initiatives to support mental health and well-being
Spark Foundry is a subsidiary of Publicis Groupe.?
Spark Foundry Insights:?
Top U.S. locations: Chicago, New York City, Los Angeles | Most notable skills: Media Planning, Media Buying, Digital Marketing | Most common job titles: Media Associate, Strategy Associate, Senior Analyst | Largest job functions: Marketing, Business Development, Finance | News to know: Spark Foundry is making significant investments with clients to understand digital tools and capabilities like Web3 and NFTs. The agency recently scored 16 new business wins, including KFC and Meta.
Power Digital Marketing Insights:?
Top U.S. locations: San Diego, New York City, Los Angeles | Most notable skills: Mobile Marketing, Enterprise Marketing, Business Intelligence (BI) | Most common job titles: Marketing Strategist, Account Manager, Search Engine Optimization Specialist | Largest job functions: Marketing, Media and Communications, Sales | Power Digital benefits: Various upskilling and development programs including a quarter-long “One-Minute Manager Training,” EQ workshops, cross-functional “Power-Pairs” mentorship program
Quotient Technology Inc. Insights:?
Top U.S. locations: Cincinnati; New York City; Nashville, Tenn. | Most notable skills: Customer Service Management, Emotional Intelligence, Digital Media | Most common job titles: Customer Success Manager, Campaign Manager, Sales Director | Largest job functions: Sales, Marketing, Customer Success and Support | What employees are saying:?"Quotient is a fast-paced, innovative company that creates a collaborative, challenging workplace, yet continues to strive to keep the fun, casual, autonomous environment to help boost morale and keep a positive culture." - Marissa Hanson, Manager, Customer Success?
PHD is a subsidiary of Omnicom Media Group.?
PHD Insights:?
Top U.S. locations: New York City, Chicago, San Francisco | Most notable skills: Programmatic Media Buying, Digital Strategy, Google Analytics | Most common job titles: Strategy Supervisor, Media Strategist, Associate Media Director | Largest job functions: Marketing, Operations, Finance | Notable benefits:?Opportunities to work around the world via Talent Mobility Program, media bootcamp for entry-level employees
Digitas Health is a subsidiary of Publicis Health.
Digitas Health Insights:?
Top U.S. locations: Philadelphia, New York City, Miami-Fort Lauderdale | Most notable skills: Programmatic Media Buying, Digital Marketing, Media Planning | Most common job titles: Account Executive, Art Director, Producer | Largest job functions: Sales, Media and Communication, Arts and Design | Notable job openings: Senior Producer (onsite, Philadelphia), Account Supervisor (onsite, Philadelphia), Director of Account Planning (onsite, Philadelphia)
Publicis Health is a subsidiary of Publicis Groupe.
Publicis Health Insights:?
Top U.S. locations: New York City, Philadelphia, Chicago | Most notable skills: Social Media Marketing, Google Analytics, Search Engine Optimization (SEO) | Most common job titles: Search Engine Marketing Analyst, Account Manager, Pharmaceutical Sales Representative | Largest job functions: Sales, Finance, Media and Communication | Notable benefits: ‘Early Careers’ learning program for entry-level workers, hands-on learning workshops, company-wide volunteering month?
Area 23 is a subsidiary of IPG Health.
AREA 23 | An IPG Health Company Insights:?
Top U.S. locations: New York City, Chicago, Miami-Fort Lauderdale | Most notable skills: Social Media Marketing, Copywriting, Creative Strategy | Most common job titles: Account Supervisor, Producer, Associate Creative Director | Largest job functions: Arts and Design, Sales, Media and Communication | News to know: Notable for a health care company, Area 23 is consistently recognized beyond the industry too — including winning awards in the innovation, outdoor, print and publishing categories at the Cannes Lions Grand Prix Awards last year (in addition to the health care category).
RPA Insights:?
Top U.S. locations: Los Angeles, Seattle, Philadelphia | Most notable skills: Online Advertising, Social Media Marketing, Data Analysis | Most common job titles: Account Coordinator, Account Executive, Media Planner | Largest job functions: Marketing, Sales, Media and Communication | News to know:?RPA shows its commitment to leadership diversity: Signing the In For 13 Pledge to publicly share diversity data and launching a resume-free intern application to encourage job seekers from atypical backgrounds.
Intouch Solutions was recently acquired by EVERSANA.
Intouch Solutions Insights:?
Top U.S. locations: Chicago, New York City, Boston | Most notable skills: Digital Marketing, Digital Strategy, Graphic Design | Most common job titles: Account Manager, Project Manager, Marketing Coordinator | Largest job functions: Sales, Media and Communication, Arts and Design | Notable job openings: Senior Copywriter (remote), Director of User Experience (remote), Senior Strategic Planner (remote)
Digitas North America is a subsidiary of Publicis Groupe.
领英推荐
Digitas North America Insights:?
Top U.S. locations: Boston, New York City, Chicago | Most notable skills: Programmatic Media Buying, Digital Marketing, Media Planning | Most common job titles: Data Analyst, Account Manager, Art Director | Largest job functions: Information Technology, Marketing, Program and Project Management | Notable benefits:?“Work Your World” international remote program, 1:1 career coaching, education reimbursement up to $5,000 annually
Horizon Media Insights:?
Top U.S. locations: New York City, Los Angeles, Chicago | Most notable skills: Media Planning, SBMS, Media Buying | Most common job titles: Brand Strategist, Digital Media Planner, Strategy Supervisor | Largest job functions: Marketing, Business Development, Research | News to know: Horizon Media recently launched Chapter & Verse, an industry unit dedicated to the metaverse, Web3, NFTs, blockchain, cryptocurrency, DAO communities and more.
Spectrum Reach is a subsidiary of Spectrum.
Spectrum Reach Insights:?
Top U.S. locations: Orlando; Charlotte, N.C.; Cleveland | Most notable skills: Media Sales, Google Analytics, Media Planning | Most common job titles: Account Executive, Account Planner, Local Sales Manager | Largest job functions: Sales, Marketing, Research | Notable job openings:?Production Account Manager (hybrid, Cincinnati), Director of Product Strategy (hybrid, New York), Digital Sales Manager (onsite, Los Angeles)
Ogilvy is a subsidiary of WPP.
奥美 Insights:?
Top U.S. locations: New York City, Chicago, Denver | Most notable skills: Brand Strategy, Integrated Marketing, Brand Development | Most common job titles: Account Executive, Art Director, Copywriter | Largest job functions: Sales, Arts and Design, Media and Communication | What employees are saying:?“Over the past decade, Ogilvy has continually opened new and different opportunities for me from Washington D.C. to Dubai to NYC. I've developed life-long friendships, been pushed out of my comfort zone, learned from colleagues with vast diversity of perspective and worked with clients on the global and local level. My global experience has had an immeasurable impact on who I am today and made me a more effective leader.” - Charlotte Tansill, Global Chief Strategy Officer, Ogilvy PR
Octagon is a subsidiary of Interpublic Group (IPG).
Octagon Insights:?
Top U.S. locations: New York City, Los Angeles, Washington D.C. | Most notable skills: Account Management, Sports Marketing, Project Management | Most common job titles: Account Executive, Event Specialist, Group Director | Largest job functions: Sales, Business Development, Operations | Notable benefits:?Trainee program for recent college graduates to work in a cross-functional setting across marketing and talent teams
McCann Worldgroup is a subsidiary of Interpublic Group (IPG).
McCann Worldgroup Insights:?
Top U.S. locations: San Francisco, New York City, Seattle | Most notable skills: Microsoft Office, Leadership, Communication | Most common job titles: Account Executive, Art Director, Copywriter | Largest job functions: Program and Project Management, Sales, Human Resources | Notable job openings: Global Project Manager (onsite, New York), Senior Digital Designer (hybrid, New York), Talent Technology Program Manager (remote)?
Starcom is a subsidiary of Publicis Groupe.
Starcom Insights:?
Top U.S. locations: Chicago, New York City, Los Angeles | Most notable skills: Programmatic Media Buying, Media Planning, Media Strategy | Most common job titles: Media Associate, Senior Analyst, Strategy Supervisor | Largest job functions: Marketing, Finance, Business Development | News to know: Starcom recently brought in five women to the C-Suite, and 70% of the company’s management team are now women.?
Saatchi & Saatchi is a subsidiary of Publicis Groupe.
盛世长城 Insights:?
Top U.S. locations: New York City, Los Angeles, Dallas | Most notable skills: Branding & Identity, Social Media Marketing, Advertising | Most common job titles: Account Executive, Art Director, Copywriter | Largest job functions: Sales, Marketing, Operations | Notable job openings: Paid Social Media Analyst (remote), Senior Strategic Planner (onsite, Dallas), Account Executive (onsite, Philadelphia)
Walmart Connect is a subsidiary of Walmart.
Walmart Connect Insights:?
Top U.S. locations: San Francisco, New York City, Chicago | Most notable skills: Tableau, Team Leadership, Management | Most common job titles: Partnerships Manager, Campaign Manager, Account Manager | Largest job functions: Research, Marketing, Information Technology | News to know: Walmart Connect is doubling down on search advertising to change the shopping experience between customers and suppliers. The company recently launched its campaign optimization tool and is working to reach customers in a new way, expanding to ad formats like CTV, video and live experiences.
WPP Insights:?
Top U.S. locations: New York City, Dallas, Chicago | Most notable skills: Business Development, Data Analysis, Project Management | Most common job titles: Researcher, Executive Assistant, Information Technology Operation Manager | Largest job functions: Finance, Information Technology, Operations | Notable job openings:? Product Director (hybrid, New York), Strategic Portfolio Lead (onsite, New York), Presentation Designer (hybrid, New York)
360i is a subsidiary of dentsu.
360i Insights:?
Top U.S. locations: New York City, Chicago, Atlanta | Most notable skills: Digital Media, Social Media Marketing, Digital Strategy | Most common job titles: Media Manager, Account Manager, Art Director | Largest job functions: Marketing, Arts and Design, Media and Communication | Notable benefits:?Dentsu Management Institute for global executive teams, campus recruiting programs with HBCUs, career mobility opportunities across locations and brands
DDB is a subsidiary of Omnicom.?
DDB Insights:?
Top U.S. locations: New York City, Chicago, San Francisco | Most notable skills: Social Media Advertising, Digital Marketing, Business Development | Most common job titles: Account Executive, Art Director, Copywriter | Largest job functions: Sales, Program and Project Management, Arts and Design | Notable job openings: Strategy Director (onsite, San Francisco), Digital Producer (onsite, Chicago), Head of Data Science (onsite, New York)
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Methodology
Our methodology uses LinkedIn data to rank companies based on seven pillars that have been shown to lead to career progression: ability to advance; skills growth; company stability; external opportunity; company affinity; gender diversity and educational background. Ability to advance tracks employee promotions within a company and when they move to a new company, based on standardized job titles. Skills growth looks at how employees across the company are gaining skills while employed at the company, using standardized LinkedIn skills. Company stability tracks attrition over the past year, as well as the percentage of employees that stay at the company at least three years. External opportunity looks at Recruiter outreach across employees at the company, signaling demand for workers coming from these companies. Company affinity, which seeks to measure how supportive a company’s culture is, looks at connection volume on LinkedIn among employees, controlled for company size. Gender diversity measures gender parity within a company. Finally, educational background examines the variety of educational attainment among employees, from no degree up to Ph.D. levels, reflecting a commitment to recruiting a wide range of professionals.?
To be eligible, companies must have had at least 500 employees as of April 30, 2022 in the U.S. and attrition can be no higher than 10% over the methodology time period, based on LinkedIn data. Similarly, companies with layoffs during that time that amount to more than 10% of their workforce, based on public announcements, are also ineligible. While our annual Top Companies list includes only parent companies (data on majority-owned subsidiaries are incorporated into the parent company score), the industry lists separate out subsidiaries from their parent companies. All data counts are normalized based on company size across the pool of companies eligible for the list. The methodology time frame is May 1, 2021 through April 30, 2022. All of the data used is aggregated and/or de-identified.
We exclude all staffing and recruiting firms, educational institutions and government agencies. We also exclude LinkedIn, its parent company Microsoft and Microsoft subsidiaries.
About company insights
*Company insights were sourced from LinkedIn Talent Insights and reflect aggregated public member data from active LinkedIn profiles in the relevant country associated with the company on LinkedIn. We exclude members who identify as interns or contractors. All insights reflect a 12-month time period looking back from April 2022. Top locations were categorized as the regions or cities that employed the largest percentage of each company. Skills data was derived from measuring the most frequent unique skills among a company’s employees, relative to other top companies. Most common job titles represent the occupations that are most common within each company. Largest job function measures the function area most prevalent within each company.
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Reported by: Ashley Choi, Juliette Faraut and Ashley Peterson
Methodology and insights by: LinkedIn Economic Graph team
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Honoree companies: 1. Havas Media Group | 2. Merkle | 3. VMLY&R | 4. Criteo | 5. Spark Foundry | 6. Power Digital | 7. Quotient Technology | 8. PHD | 9. Digitas Health | 10. Publicis Health | 11. Area 23 | 12. RPA | 13. Intouch Solutions | 14. Digitas North America | 15. Horizon Media | 16. Spectrum Reach | 17. Ogilvy | 18. Octagon | 19. McCann Worldgroup | 20. Starcom | 21. Saatchi & Saatchi | 22. Walmart Connect | 23. WPP | 24. 360i | 25. DDB
Growth Marketing & Performance Partnerships Leader | PMA Board of Directors | Top 30 US Changemaker in Partnership Marketing | ForbesBLK?
1 年Go dentsu with two agencies on the list: Merkle and 360i! Congrats to all the top marketing & advertising companies ????
Digital Marketing Specialist| Digital Account Manager
2 年Incredible insight!
Managing Partner, Head of CSA North America @ Havas Media Network
2 年The momentum is palpable at Havas Media Group with fresh avenues for career growth. Great to be recognized among a strong peer set!
Recruiter at Shell Business Operations
2 年Cate Del Rosario James Christian Valencia
Securing media placements where it matters. Building and nurturing relationships with B2B clients in a range of sectors. CEO @jocondecommunications.????????
2 年Congratulations to all the marketing & advertising companies that made it to 2022 LinkedIn top companies!????