Top Business and Tech Updates You Can't-Miss!

Welcome to our latest newsletter, packed with the most exciting and impactful updates from the world of business and technology. We're excited to bring you these key developments that are shaping the future.

Shah Rukh Khan Shines as Most Recalled Brand Endorser During World Cup Final

In the grand spectacle of the World Cup Final, Shah Rukh Khan emerged as the most recalled brand endorser, capturing an impressive 82% recall rate. Following him were cricket icon Virat Kohli at 61% and Bollywood star Ajay Devgan at 52%. This highlights the powerful influence of celebrities in the world of advertising.

UPI Debuts at Galeries Lafayette in Paris

India's Unified Payments Interface (UPI) went live on July 3, 2024, at the iconic Galeries Lafayette in Haussmann, Paris. This move aims to boost UPI usage ahead of the 2024 Olympics, showcasing India's push towards global digital payment integration.

India's Online Food Delivery Market Set for Massive Growth

The online food delivery market in India is projected to exceed Rs 2 lakh crore by 2030. Driven by convenience and enhanced customer experiences, the sector is expected to grow at a compound annual growth rate of 18%, according to a report by Bain & Company and Swiggy. This signals a significant shift in consumer behavior and market dynamics.

Reliance to Launch Shein in India

Mukesh Ambani's Reliance is set to bring Shein, the global fashion retailer, to India. With a presence in over 150 countries and a massive social media following, Shein aims to reduce its dependency on China through this strategic partnership.

Oyo Secures $50 Million from InCred

Hospitality giant Oyo has raised $50 million from InCred Wealth and Investment, marking its first major capital infusion in nearly three years. However, the investment values Oyo at $2.38 billion, a steep decline from its peak valuation of $10 billion. This funding is a critical step in Oyo's journey to rebound and grow.

Character.AI Introduces Voice Interaction

Character.AI has launched a new feature allowing users to interact with AI characters over phone calls. Supporting multiple languages including English, Spanish, and Chinese, this innovation opens up new avenues for user engagement and communication.

Foxconn to Manufacture AI Servers in India

Foxconn, renowned for assembling iPhones, plans to expand its operations in India by manufacturing artificial intelligence (AI) servers. This strategic move highlights Foxconn's commitment to leveraging India's manufacturing capabilities and advancing AI technology.

Apple Hikes Facebook and Instagram Ad Fees

Apple has announced a 30% increase in ad fees for Facebook and Instagram purchases made via iOS devices, extending this policy globally. This move underscores the growing cost of digital advertising and the evolving landscape of social media marketing.

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