Top Business Communications Trends To Keep You Ahead in 2022
HiHello, Inc.
Changing how everyone—from individuals to Fortune 500 companies—manages their most important relationships.
This article originally appeared on the?HiHello blog ?on August 17, 2022.
How businesses communicate internally and externally has fundamentally changed over the past three years. Learn the top six trends that are here to stay in 2022.
COVID-19 threw us into a completely digital workplace, and the world is slowly moving toward a post-COVID workplace. But not everything is going back to the pre-pandemic status quo. As many employees began to?work from home , how businesses communicate changed. Some of those communication trends were best left in 2021, but a few are here to stay. Keep reading to learn the top six business communication trends of 2022.
What are the trends in business communication?
Perfecting?communication in a business environment ?requires?active listening ,?interpersonal skills , and keeping up with the current communication trends. Improve your company’s internal and external communication with these six trends:
1. Simplified communication
Team collaboration is crucial to a productive business. Whether your team is in-person or not, you’ll likely use at least one communication platform to communicate and collaborate.
Software like?Slack ,?Zoom ,?and?Microsoft Teams ?have become communication staples for many teams. These platforms have allowed teams to communicate via a singular channel and avoid common?barriers to communication .
When choosing the right communication platform for your team, keep it simple and be careful not to offer too many applications.
2. Keep it in the Cloud
Many companies held private servers on-site pre-pandemic. But, as employees work from home, these services cause blocks for many teams. This caused a shift towards cloud platforms that could maintain the safety and security of the company information without any of the slow-downs that come with on-premises servers.
Many companies learned during this switch that cloud-based platforms won’t be going anywhere, even if the entire team is back in the office.
3. Chatbots and self-serve customer service
If you tried to reach a customer service representative for most companies at the beginning of the pandemic, you likely heard, “due to high call volume, wait times are longer than expected.” While many companies struggled to manage the influx of calls and support requests, using AI to boost customer service efficiency became a top trend.
领英推荐
From automated chatbots on websites to automated phone answering systems and conversation transcriptions, AI has shaped how companies can assist customers.
4. IM & DM
Text messaging ?has become the top communication tool for Americans younger than 50, and businesses have quickly started taking advantage of this. With a 98% open rate and a 45% response rate, text messaging is outranking email as a marketing tool.
Customers increasingly are choosing to DM brands on social media as a preferred point of contact. Social media DM’s offer a quick and more personal way to chat with a brand that can even help boost brand value. That’s why more and more companies are putting resources into social media DMs. This communication trend is here to stay, so if your business has social media profiles, ensure you keep up with messages.
5. Short form video content
With the rise of?TikTok ?and the popularity of short-form videos on social media channels, companies can easily share their brand through video. Creating these short videos offers a chance to make simple, authentic videos right from a cell phone that has the opportunity to reach millions of people.
The social media landscape changes quickly, and preferred platforms can change often, but short-form video likely isn’t going anywhere anytime soon.
6. Privacy & Trust
The privacy of data is top of mind for many consumers. The privacy of your team and customers should be a top priority in 2022. Many customers are now choosing not to do business with companies that do not offer the privacy of their personal information. As many as?34% of people ?are willing to switch service providers over data sharing policies.
This means choosing secure messaging platforms and keeping private information out of unsecured chats or storage locations to keep the privacy of everyone as a top priority.
Did you find this article helpful??Let us know !
Photos by?Lars Kienle ?on?Unsplash and ?Alexander Shatov ?on?Unsplash