Top Brands to Explore the Future of Fashion at PI Apparel Hong Kong

KOWLOON, APR. 25, 2023 - For the first time since 2019, PI Apparel will be returning to Hong Kong to explore how the apparel industry is evolving in the Asia-Pacific region.?

After one of their biggest events in Europe at the start of April, PI Apparel is heading to the buzzing hub of Kowloon to dive into the current trends, challenges and opportunities the industry is facing within the current digital climate. The past few years have been tumultuous for the industry as brands have fought to adapt, not only to the disruptions of the pandemic, but also to the advancements of the digital space. Digital Twin Technologies, 3D Product Creation and Digital Supply Chains are no longer buzzwords; instead they have become key ingredients for brands to stay at the top of their game.?

As our first in-person event in Hong Kong since the pandemic, PI Apparel Hong Kong will create the ideal space to discuss which technologies and strategies are succeeding with Asia’s top brands. By nature, PI Apparel fosters an environment where attendees can gain key insights which can help elevate their brands, build connections with the industry’s leading companies and share the knowledge they have gained over the years as we all aim to push the industry forward. This year’s series will dive into topics such as sustainability strategies, achieving a fully integrated digital supply chain, and Digital Fabric Interoperability.?

The Asia-Pacific region is quickly becoming, if it was not already, a fashion powerhouse. From the recent rise of Indian luxury designers on a global scale, as showcased recently at the Nita Mukesh Ambani Cultural Centre in Mumbai, to Vogue Singapore’s collaboration with Metaverse Fashion Week during which their competition ‘Love in the Metaverse’ championed the human touch which is often overlooked in Web3 environments. From Hong Kong specifically, we have seen trailblazers like Vivienne Tam dominate New York Fashion Week with her recent collections which fused physical garments with elements of the Metaverse. Tam also incorporated Oracle Bone Scripture, an ancient configuration of Chinese characters, into her garments to demonstrate how the digital world creates opportunities for a blending of cultures where creative boundaries can become non-existent.?

This year will have a key focus on Sourcing and Production, specifically on how companies can successfully implement digital tools to streamline their Supply Chains, innovate textile sourcing and reduce fabric waste. Saitex, the Vietnam-based denim manufacturer, is a key example of how companies are turning towards digitalisation as a means to implement more sustainable practices as they have already created the blueprint for a digital replica of their Los Angeles factory. If they are successful in digitalising their mill and cotton farm, they would be able to fully utilise AI to optimise their operations; they would be the first company to do so. Hear directly from Saitex’s HSE & Sustainability Manager, Oanh Nguyen, who will be diving into Determining a Truly Sustainable Supply Chain on Day 1.?

Our line-up of speakers are experts in a multitude of areas and are coming from a variety of companies and institutions. Key highlights include:

Professor Calvin Wong , CEO & Centre Director, Laboratory for Artificial Intelligence in Design (AiDLab)

Nathan Minsberg , Metaverse Lead, Brand New Vision - Foundation Ltd

Terry Broderick , Global Manufacturing/Technical Services and Footwear Procurement Leader, KIABI

John Dulip Kumar Jeyasingh, Vice President, PVH Corp. Far East Limited

Attendees will also get the chance to build connections with fellow leaders from top brands, such as:

Director, Product Creation Technologies, 阿迪达斯

Head of Business Development Manager - Production, H&M

Head of Sourcing sportswear, Asia, HUGO BOSS

Senior Raw Material Innovation Manager, 塔吉特百货

Director, Development Apparel, PUMA Group

Register your place now to ensure you don’t miss out joining the PI community of apparel leaders.?

Please note that delegate registration is only open to valid end user delegates, namely brands, retailers and manufacturers.

Join our community app, Threads

Want to connect with the fashion industry at the touch of a button? Check out PI Apparel’s app Threads. Threads is the community for people who work in the fashion industry, specifically those concerned with products. It provides opportunities to connect with fellow professionals, share engaging content and discuss the latest topics that span the full value chain from early stage ideation, to DPC and development, production, supply chain, e-commerce, re-use and upcycling and more. Check it out here,https://apparel.pi.tv/threads.

Written by Abby Limfoong-Doherty, Marketing Executive, PI Apparel

About PI Apparel

PI Apparel is a membership community for apparel and footwear professionals. Providing a series of global events which bring together industry leaders to discuss digital transformation in apparel. Launched as a branch of the Product Innovation brand, the first PI Apparel event took place in London in 2013. Since then, it has become one of the world’s top event series in the apparel industry and has grown to establish a prominent presence in the USA, Asia and Europe. For more information visit, https://apparel.pi.tv/.