Top Black Friday Loyalty Program Strategies for 2023

Let's journey back in time...

On November 23, 1951, the term 'Black Friday' was coined in the retail industry. It is referred to the day after Thanksgiving.

It’s the biggest retail sales day that lasts for 24 hours, where shoppers get the best of discounts and deals. In line with this, several Indian brands, from pet care to fashion and food, have hopped on the bandwagon, in the hope of seeing an uptick in sales.

In this article, we have discussed 5 effective loyalty program strategies that business owners can use to enhance their Black Friday sales campaign.

1. Free Shipping

Did you know that free delivery (or free shipping) is the biggest incentive for nine out of every ten customers to shop online? It is correct!

Free shipping must be your number one priority for your Black Friday strategy. During Black Friday, loyal customers tend to buy more products, which can offset delivery charges and spare them from crowds, and long waits.

2. Early Access for Loyalty Members

Early access for loyalty program members, like Gold or Platinum tiers, offers exclusive benefits. It's free, allowing members to access sales and deals one to two days ahead of the public. As your most valuable customers, they can shop in advance of Black Friday, immune to competitors' offers.

XpertXample- If you follow Amazon’s Black Friday Sale between November 24 and 25 or its Indian counterpart—The Great Indian Festival in October every year, you must have noticed that they provide early access to deals to their Prime Members.

3. Social Media Engagement

Utilize social media for Black Friday promotions, foster a community within your loyalty program, and gamify it with badges, points, and challenges to boost member engagement.

You can also leverage influencers’ recommendations on social media. As per a survey among social media users between the ages of 18 and 54, one out of every five of them has bought a product or service after an influencer’s recommendation.?

4. Provide Omnichannel Experience

A well-designed app improves shopping, enhances loyalty. Mobile pass system streamlines membership storage, easy redemption. Omnichannel approach boosts loyalty and Black Friday shopping.

5. Personalized Offers and Recommendations

That’s where keeping track of your customer data, their browsing history, and past transactions can come in extremely handy. Once you have maintained records of which of your loyalty program members have abandoned their carts in the recent past, it would be easier for you to send them personalized Black Friday deals based on their preferences.

When your loyalty program members feel that you understand their needs and preferences, they are more likely to make a purchase.

Everything Said and Done,

Black Friday is observed on the Fourth Friday in November every year. Business owners offer extraordinary discounts on that day to attract shoppers and drive massive shopping sprees. Many successful businesses leverage loyalty programs to provide additional benefits to their loyal customers.

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At LoyaltyXpert, we can help you create tailored loyalty programs for your Black Friday campaigns. If you are looking to make the most of the upcoming Black Friday (November 24, 2023), contact us today to book a demo.