Top Benefits Of Digital Signage In Retail - Kitcast Guide

There are just so many benefits of digital signage in retail. This technology is meant to improve the shopping experience and those who don’t use it are missing out. Digital signage solutions for retail bring better brand visibility, engagement, and sales. How? Read this guide to find out.

Why implementing digital signage solutions for retail is always a great idea?

Retail has changed. Today it’s not about the classic “come into the shop and buy something.” In 2024, technology goes hand in hand with the customer experience; it enhances it and makes it more engaging.

Trending things like AI, AR, and VR also become an indispensable part of the picture.

Immersive retail is on the rise and customers are expecting to be entertained and to obtain new exciting experiences. And they are better to be shareable as social media dominates lives and digital medium is increasingly important.?

Talking about the digital, there’s a tool that helps retail businesses keep up with all the technological advancements and stay on top of the trends.

We’re talking about digital signage, of course.

The screens are perfect for connecting the dots of ideal engagement with your customers on the one hand and providing them with an immersive experience on the other.

What about the numbers?

Here are some of the retail industry statistics to take into consideration before we proceed further:

– Retail sales are expected to reach at least $5.23 Trillion in 2024 (with growth rates from 2.5% and 3.5%)? (per NRF)

– Over 70% of consumers expect retailers to offer an AR experience, reflecting the demand for immersive shopping (per peekpro)

– People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized (per Google)

– 80% of brands that use digital signage record an increase in sales (per Digital Signage Today)

What do these numbers tell us about the digital signage retail benefits?

Firstly, it’s an era of immersive retail.?

Secondly, customers are already used to new technologies (like AR, AI, and VR) and expect brands to have them in physical stores.?

Thirdly, personalization has become one of the most important features of modern-day retail.?

Fourthly, digital signage is the ultimate solution for increasing your sales by incorporating immersion, personalization, and trendy technologies into the customer experience.

Boosting retail sales with digital signage

The benefits of digital signage in retail don’t come just from the fact that you have installed screens. It’s the strategic approach and understanding of the needs of your audience that lead to results.?

Cloud-based digital signage software for Apple TV like Kitcast is a great place to start. Our solution is incredibly easy to use and it gives you all the tools you need to create superb retail signage.?

The size of your retail store doesn’t matter. Kitcast can be used with any number of screens. With the intuitive content management system, powerful Dashboard, and a wide range of engaging digital signage widgets, you can create an immersive experience for your customers.?

One of the greatest benefits of digital signage in retail is the direct interaction with the audience that the screens ensure. The displays serve both as promotional boards and information dissemination vehicles.?

They can easily be adapted and the content can be changed in seconds. This guarantees flexibility of use and opens doors to unlimited possibilities of experimentation.

Kitcast retail digital signage content that makes sales go up

Here are the content types you should use to increase sales at your retail store:?

– flash sales promotions

Have a flash sale coming up? Make sure everyone knows by using the visual power of displays.?

– window promotions

Increase foot traffic and raise brand awareness by installing window displays and running promotional content to get people to check out the inside of your store.?

– special product information boards

Do you have products that deserve a little bit more attention? Accentuate it with screens. You can place the displays next to the items you want to emphasize and broadcast engaging content about those products.?

– displays as a design statement

Digital signage is not only for promotional use. It can also be used to make a design statement and transform your retail store according to the brand’s vision. Show different colors, run videos, and make use of the visual factor.?

– AR portals

AR use in retail is going up. Take advantage of the new technology by using screens with QR codes as “portals” into the augmented reality experiences.?

– social media integrations

Retail that doesn’t use social media is simply less competitive in the present-day business environment than the one that does. One of the benefits of digital signage in retail is that screens help businesses to have a bridge between the physical and digital worlds. You can promote your channels, ask for engagement, and drive user-generated content.

Try Kitcast now for FREE and start creating amazing retail digital signage!