Top Beauty Trends: Health-Focused Skincare

People want to live well. In fact, 54% of global consumers believe beauty means looking healthy. From the food they eat to the formulations they put on their skin, consumer demand for health- and wellness-boosting products is thriving.

Zooming in on the beauty industry, global sales of skincare products are set to hit $181bn by 2025. Citing this consumer desire to live well in Beauty’s Skin-Focused Future, it’s not that surprising that the skin barrier and microbiome – as well as ingredients such as ceramides – are taking centre stage.

On average, there are 3,300 monthly searches for ‘skin barrier repair’ in the US, and interest has grown by 92.6% since 2020. GCI, 2021

Skin Barrier Repair

A commercial goldmine, the conversation about barrier repair provides beauty brands with the opportunity to put forward soothing and strengthening products. Hand in hand with this, skin sensitivity complaints are on the rise globally, with many people feeling the effects of the overuse of active ingredients and stripping acids.

As consumers become more knowledgeable about the anatomy of the skin and seek products that can heal, nourishing ingredients, such as ceramides, will increasingly gain popularity and lay the foundations for barrier relief success. Brands already leveraging comforting ceramides include Shiseido-owned Drunk Elephant’s Ceramighty AF Eye Balm and UK-based Scientia’s Ceramide Skin Rescue Moisture Barrier Balm.?

Skin health is also a strong marketing point, particularly on-pack. Gen Z catnip brand Byoma is capitalising on the growing trend for health-focused skincare. Its entire line is premised on skin barrier repair, which has traditionally existed in clinical brand offerings and the pharmacy aisle. Byoma packages its products in bold, colour-blocked bottles and celebrates trendy ingredients, such as ceramides and squalane, reframing skin health for a skin-savvy audience in the mainstream.?

“With cult brands like The InKey List strategizing around typically unsexy skincare concerns such as cystic acne and dry skin, skin health is not only a trendy topic, but a commercial goldmine at a time when the consumer is taking control of their skin journey in such a dedicated way.” Lisa Payne , Head of Beauty Trends, Stylus?

Are you ready to future-proof your product and marketing offering? Download your copy of Beauty’s Skin-Focused Future today.

This insight is a light introduction to Stylus’ powerhouse suite of reporting, titled Beauty Product Projections, which takes a deep dive into the six biggest beauty categories – skincare, haircare, make-up, fragrance, supplements, and bodycare – and pinpoints the most important and profitable trends to explore for new product development, marketing and brand direction for the year ahead and beyond.

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