Top Beauty Brands Crushing It in June 2024: Insights & Highlights!
? Six Second Summary:
Editor’s Note:
Hey everyone,
Taking some much needed vacation time on the beach in Cabo ??and then Fly Fishing ??in Idaho! Hope everyone else is getting some RnR as well this summer.
I can’t believe we’re already over 1,000 subscribers! Keep the feedback coming on how I can make it better and what you want to see.
Top Movers in Beauty for June 2024
??♀? SheaMoisture: +128% EMV YoY, Hair Rank #14 from #45
SheaMoisture , a brand with a rich heritage in natural and organic hair care, has significantly boosted its presence in the market. Their mission is to serve and empower women of color by providing high-quality products tailored to their unique hair needs. This year, they’ve collaborated with influencers like Naptural85 (Whitney White), who shares their commitment to natural beauty and sustainability. Their focus on community engagement and authentic storytelling has driven their impressive growth.
??♀? Shark (Haircare): +214% EMV YoY, Rank #20 from #74
Shark, known primarily for their innovative home appliances, has successfully ventured into the haircare market with cutting-edge hair tools. Their rise is attributed to partnerships with top beauty influencers such as Alex Costa, who highlight the brand’s efficiency and user-friendly design. Shark’s dedication to making professional-grade styling tools accessible to everyone has resonated well with consumers.
??♀? Tresemme: +175% EMV YoY, Rank #32 from #79
Tresemme, long recognized for its salon-quality products at affordable prices, continues to grow by leveraging partnerships with creators like Camila Coelho. Their campaigns often focus on empowering women to achieve professional-looking hairstyles at home, reinforcing their brand message of accessibility and confidence.
??♀? Hairitage by Mindy: +168% EMV YoY, Rank #35 from #81
Hairitage by Mindy, founded by influencer Mindy McKnight, is designed to cater to the diverse hair needs of all family members. The brand’s growth is fueled by Mindy’s authentic connection with her audience and her emphasis on inclusive, affordable hair care solutions. Collaborations with family-oriented creators have amplified their reach.
??♀? TPH by Taraji: +975% EMV YoY, Rank #36 from #97
TPH by Taraji, created by actress Taraji P. Henson, has seen explosive growth thanks to its innovative and inclusive haircare products. Taraji’s personal involvement and transparency about her own hair journey resonate deeply with consumers. Partnerships with influencers like Jackie Aina have further highlighted the brand’s commitment to addressing diverse haircare needs.
??♀? Divi: +291% EMV YoY, Rank #46 from #94
Divi focuses on scalp health, providing solutions that promote overall hair wellness. Their growth is driven by collaborations with influencers who emphasize the importance of scalp care as a foundation for healthy hair. Divi’s ethos of holistic hair wellness appeals to a broad audience seeking effective and natural solutions.
??♀? As I Am: +268% EMV YoY, Rank #57 from #96
As I Am celebrates natural hair textures and aims to provide high-quality, affordable products for curly and coily hair. The brand’s partnerships with natural hair influencers like Curly Nikki have bolstered their visibility. As I Am’s dedication to empowering individuals to embrace their natural hair textures has garnered a loyal following.
?? Huda Beauty: +86% EMV YoY, Makeup Rank #4 from #15
Huda Beauty, founded by Huda Kattan, remains a top player in the makeup industry. Known for its bold and innovative products, Huda Beauty collaborates with high-profile influencers like James Charles and NikkieTutorials. Their focus on inclusivity and high-performance makeup has solidified their position in the market.
?? Milk Makeup: +89% EMV YoY, Rank #12 from #20
Milk Makeup is celebrated for its clean, vegan products and edgy marketing. Their partnerships with creators like Bretman Rock emphasize their commitment to creativity and self-expression. Milk Makeup’s inclusive and trendsetting approach continues to captivate beauty enthusiasts.
?? Armani Beauty: +93% EMV YoY, Rank #17 from #27
Armani Beauty’s luxurious products and high-profile collaborations, such as those with actress Cate Blanchett, have driven their growth. The brand’s dedication to elegance and sophistication appeals to a discerning audience looking for high-quality, premium beauty products.
?? SAIE: +85% EMV YoY, Rank #19 from #28
SAIE focuses on clean beauty and minimalist aesthetics, resonating with influencers like Allana Davison. The brand’s commitment to sustainability and transparency has attracted a dedicated following among eco-conscious consumers.
?? Patrick Ta Beauty: +152% EMV YoY, Rank #25 from #45
Patrick Ta Beauty, known for its high-performance makeup products, collaborates with top beauty influencers like Desi Perkins. The brand’s luxurious yet approachable products have garnered significant attention and loyalty in the beauty community.
?? Tower 28: +97% EMV YoY, Rank #28 from #39
Tower 28, known for its sensitive skin-friendly products, has garnered a loyal following due to its commitment to safe and effective beauty. The brand emphasizes the importance of clean, non-irritating ingredients, making their products ideal for individuals with eczema and other skin sensitivities. Collaborations with influencers like Hyram, who focus on skincare education and wellness, have amplified their reach. Tower 28’s ethos of inclusivity and transparency resonates well with a broad audience, promoting a community-driven approach to beauty.
领英推荐
?? DIBS Beauty: +215% EMV YoY, Rank #37 from #84
DIBS Beauty has quickly gained traction with its fun and inclusive approach to makeup. The brand’s mission is to celebrate individuality and self-expression, offering a diverse range of products that cater to all skin tones and types. Collaborations with influencers such as Katie Jane Hughes, known for her creative and colorful makeup looks, have been instrumental in driving the brand’s growth. DIBS Beauty’s playful and vibrant marketing campaigns highlight their commitment to breaking traditional beauty norms.
?? Rhode: +304% EMV YoY, Skin Rank #1 from #7
Rhode, founded by Hailey Bieber, has skyrocketed to the top of the skincare ranks with its innovative products and strong social media presence. The brand’s ethos centers around simplicity, efficacy, and clean ingredients, appealing to a young, trendy audience. Collaborations with high-profile influencers and celebrities, including Kendall Jenner and Emily Ratajkowski, have significantly boosted Rhode’s visibility. The brand’s ability to engage with its audience through personal and relatable content has been a key factor in its success.
?? Fenty Skin: +122% EMV YoY, Rank #15 from #31
Fenty Skin, created by Rihanna, continues to set trends with its inclusive and effective skincare solutions. The brand focuses on providing products that cater to all skin types and tones, emphasizing diversity and accessibility. Collaborations with influencers like Jackie Aina and Nyma Tang, who advocate for inclusivity in beauty, have helped Fenty Skin reach a wide and diverse audience. The brand’s innovative formulations and commitment to sustainability further enhance its appeal.
?? Clarins: +148% EMV YoY, Rank #17 from #56
Clarins is renowned for its science-backed skincare products and dedication to sustainability. The brand’s focus on natural plant-based ingredients and cutting-edge research has earned it a loyal following. Collaborations with skincare experts and influencers who emphasize the importance of science-backed beauty, such as Gothamista (Renée Chow), have bolstered Clarins’ credibility and reach. The brand’s holistic approach to skincare, combining nature and science, resonates well with today’s consumers.
?? Clinique: +242% EMV YoY, Rank #27 from #81
Clinique’s dermatologist-developed products have experienced a resurgence in popularity due to their effectiveness and trustworthiness. The brand’s collaborations with skincare influencers like Dr. Dray and Cassandra Bankson, who prioritize science-backed beauty, have bolstered its credibility. Clinique’s commitment to creating hypoallergenic and fragrance-free products appeals to individuals with sensitive skin, reinforcing its reputation as a reliable and safe skincare brand.
?? Beekman 1802: +132% EMV YoY, Rank #37 from #77
Beekman 1802’s goat milk skincare products and farm-to-skin philosophy have driven significant growth. The brand emphasizes natural and sustainable beauty, partnering with influencers like Kathleen Lights and Ingrid Nilsen, who align with these values. Beekman 1802’s authentic storytelling and focus on transparency and quality have garnered a dedicated following, promoting a sense of community and trust among consumers.
?? Hero Cosmetics: +151% EMV YoY, Rank #49 from #90
Hero Cosmetics’ acne care products, particularly the popular Mighty Patch, have made a significant impact in the skincare market. The brand collaborates with influencers who focus on effective and affordable acne solutions, such as Liah Yoo and Hyram. Hero Cosmetics’ straightforward and results-driven approach appeals to consumers looking for reliable and accessible acne care solutions.
?? Kayali: +124% EMV YoY, Fragrance Rank #2 from #5
Kayali, created by Huda Kattan and her sister Mona, continues to captivate the fragrance market with its luxurious scents. The brand’s collaborations with top beauty influencers and celebrities, such as NikkieTutorials and Desi Perkins, have helped maintain its position at the forefront of the fragrance industry. Kayali’s emphasis on creating unique and high-quality fragrances that tell a story resonates deeply with fragrance enthusiasts.
?? Phlur: +190% EMV YoY, Rank #4 from #20
Phlur’s clean and sustainable fragrances have earned it a devoted following. The brand partners with eco-conscious influencers, such as Estee Lalonde and Whitney White, who emphasize their commitment to ethical and high-quality products. Phlur’s focus on transparency, sustainability, and luxury has made it a standout in the fragrance market.
?? Creed: +106% EMV YoY, Rank #7 from #16
Creed’s timeless and luxurious fragrances remain a favorite among discerning consumers. The brand collaborates with lifestyle and luxury influencers, such as Jeremy Fragrance and Chris Collins, to maintain its prestigious reputation. Creed’s dedication to crafting high-quality, artisanal scents appeals to consumers seeking sophistication and elegance.
?? Balmain: +149% EMV YoY, Rank #23 from #40
Balmain’s bold and sophisticated scents have driven impressive growth in the fragrance market. The brand’s collaborations with high-profile influencers and celebrities, such as Olivier Rousteing and Kim Kardashian, highlight its commitment to luxury and innovation. Balmain’s ability to blend traditional elegance with modern trends has resonated well with a diverse audience.
Earned Podcast Shoutout ??
In this week’s episode of Earned, I had the pleasure of sitting down with Noella Gabriel, co-founder and global president of ELEMIS. We explored Noella’s fascinating journey from voice training to skincare, and how her passion for essential oils and holistic wellness became the foundation of ELEMIS' philosophy. Noella also shared insights on the strategic decisions behind ELEMIS’ impressive global expansion and how long-term thinking drives their success. Tune in for an inspiring conversation packed with valuable takeaways!
Listen now on Spotify or Apple Podcasts.
HBBIP Blog Shoutout ??
In the latest edition of How to Build Brands and Influence People, Alex Rawitz dives into the meteoric rise of Quince Quince . Promising high-quality essentials at radically low prices, Quince is making waves in the direct-to-consumer market. With a 366% YoY growth in EMV, Quince is outpacing the average growth in its verticals by a wide margin. From luxury fashion to home decor, Quince is redefining affordability and quality.
Check out the full analysis and subscribe to the HBBIP newsletter here.
Thanks again to the first 1,000 people that subscribed!! Hope to see you all in person soon!
Conor?
CreatorIQ
Would you like to subscribe to my newsletter? Subscribe here.
Beauty Marketer | Driving Brand Growth with E-Commerce & Strategic Marketing | 3M+ Organic Social Media Reach
4 个月Rhode is killing it! I think those phonecases for the lip treatment was genius.
director at EC packaging w/factories in China, Vietnam, Indonesia
4 个月Good point!
Managing Director Maesa Middle East & Asia - A Bain Capital Company. Branding, go to market strategy, product development & sales
4 个月Love this! ??
Driven by Startups, Venture Capital & Consumer Brands | Founder in Luxury Fashion
4 个月Thanks for sharing!
Chief Growth Officer at Maesa
4 个月The first LinkedIn newsletter that I’ve ever subscribed to. Thanks, Conor Begley for recognizing the extraordinary efforts and results from our Hairitage and TPH by Taraji teams. Bri Kennedy Jenn Johnson KaliVictoria Wilson Kelsey Woods Vanessa Santana Jessica Vaccaro Oshiya Savur