Top August PPC Updates

(Click on the images to get re-directed to the post) - Enjoy this seventh #7 Edition.

I launched a monthly paid newsletter and a new Website. You can reserve your spot for the next episode here, first batch is already sold out.

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1) GA4 Benchmarking Data

Big News! GA4 introduced ???????????????????????? ????????. This allows you to compare your performance with other businesses in your industry! All you need to know:With a major positive update, Google Analytics 4 lets you finally see how you perform compared to others.

2) Demand Gen: Exclude Placements in bulk

?? Silent Update on Demand Gen: I can now finally ?????????????? ???????????????????? ???? ???????? on all accounts. Months ago I created a workaround for this, now its not needed anymore ??

Everyone who runs Demand Gen campaigns knows that one of the biggest optimizations is??????????????? ?????? ???? ?????? ?????????????? ?????????????? ???????????????????? that:

a) are not really brand safe

b) don't resonate with your target audience

c) don't generate conversions

3) Enhanced Conversion Coverage

Google Ads upgraded its Enhanced Conversion Diagnostics Tab with ???????????????? over time and ???????????? (Coverage + Match Rate)

Navigate to your Conversion Actions -> Summary -> Diagnostics -> open "See Details".

4) Forced change: Credit Card to Monthly Invoicing

News! First time seeing this "Your account will be suspended in xx days" Banner for clients who get forced by Google to switch to monthly invoicing.

Unfortunately Google is making use of its power and starts forcing also clients in Europe to switch from credit card payments (automatic payments) to monthly invoicing.

Ignoring the fact that this practice might harm advertisers cashflow and even business.

5) New Ad Layouts

New Google Ads Types! Spotting now more and more updated Search Ads and Local Search Ads (Pmax).

Here are 2 formats that are currently showing in Europe that you might have seen too:??

Google Search Ads with greyed URL and Business Name Asset. Looks like Google is testing if a grey rectangle box background makes the brand name and URL more visible to build more trust.

??? Carousel Image Assets above headline and ratings. This is probably a Pmax campaign that shows as a Local Search Ad on Google. Users can swipe through your image assets. Furthermore, the little "store visit" icon together with a "promotion" is pretty rare.

Meme of the month: Phrase Match vs Broad Match

Here are my best performing posts of August in case you missed them:

What people think Google Ads is vs what it actually is: https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-sem-activity-7229011295243501568-71YC?utm_source=share&utm_medium=member_desktop

Pmax vs Demand Gen: https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-sem-activity-7227924143420133376-Jok1?utm_source=share&utm_medium=member_desktop

My Strategy "Emergency Break": https://www.dhirubhai.net/posts/thomaseccel_ppc-googleads-sem-activity-7226112275055579136-nTqO?utm_source=share&utm_medium=member_desktop

Thanks and see you on the next episode on 1st October.

My Website: https://linktr.ee/thomaseccel