TOP AI + METAVERSE FASHION NEWS OF THE WEEK 04.16.2023
THE FUTURE OF FASHION WEEKS IN THE METAVERSE
Join the Metaverse Fashion Fest, April edition ?? on the?Mext Metaverse?platform
?? How can artificial intelligence aid in building a true fashion week in the metaverse?
?? Who should organize the fashion weeks in the metaverse, and what is their ultimate objective?
?? What platforms are suitable for conducting fashion weeks?
?? What are the brand expectations for the metaverse fashion weeks?
?? Who are the winners and losers at present?
?? During a panel discussion on the future of metaverse fashion weeks, industry leaders will share their experiences and visions on the topic.
?? Adding showcases of fashion designers and guided tours through the booths of MFC members can provide a more immersive experience for users and allow them to explore and discover new brands and fashion trends in the metaverse.
?? By creating a Self and becoming a member of the MFC (you can do it here -?https://lnkd.in/g27EZmeK?), fashion designers and every fashionista can have a permanent presence in the metaverse fashion base and showcase their brand and activities to a global audience. This can help them build their brand, connect with potential customers, and establish themselves as leaders in the metaverse fashion industry.
Overall, these new features can enhance the user experience and provide additional opportunities for fashion designers to connect with their audience in the metaverse. It will be important to ensure that the user interface is intuitive and user-friendly, and that there are appropriate mechanisms in place to protect the intellectual property rights of the designers and ensure a fair and transparent marketplace.
HUMAN CREATIVITY IS KEY TO WINNING THE AI REVOLUTION
Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.
Companies across the global retail sector are poised to become the beneficiaries of a historic windfall: an unprecedented boost to the bottom-line courtesy of artificial intelligence. It’s safe to say that few, if any, technological revolutions have reshaped retail workforces, business processes and P&Ls like the coming AI revolution will do.
While today’s artificial intelligence platforms like OpenAI’s?ChatGPT4?are hardly perfect, often delivering responses that are at best inconsistent, at worst downright wrong, we’ve seen this movie enough times to know how rapidly technology can improve. Indeed,?generative AI?products are improving exponentially as they feed on the firehose of recorded knowledge.
From the frontlines of customer service to the murky tentacles of supply chains,?AI will help retail businesses?achieve extraordinary levels of efficiency. Of course, these efficiencies will come, in no small part, through the mass displacement of human workers.
Gartner estimates that artificial intelligence deployments in call centres alone will replace one in 10 workers, saving corporations $80 billion dollars in labour costs by as early as 2026. So, it doesn’t take a great deal of imagination to see the enormous financial incentives companies have to integrate AI into every possible aspect of their operations.
Now, consider the legions of employees responsible for gathering, cleansing, formatting, analysing, synthesising and disseminating the data necessary for cogent executive decision making and fluid business operation. If just 10 percent of them were rendered redundant by AI, the resulting job loss would be unprecedented in human history. But the coming of artificial intelligence raises less obvious yet equally crucial dilemmas for businesses.
Creative Advantage
In a future where AI becomes central to almost every major retail enterprise, how will businesses develop significant competitive advantage? If a brand has dominated primarily by making faster and more accurate operational decisions than their competitors, how will they fare when their competitors are using artificial intelligence to guide and speed decision-making?
If an apparel brand has succeeded by outperforming their competitors in understanding where society is moving in terms of fashion and style, how will they compete when every other apparel brand is employing predictive AI to mine and synthesise the same trend data?
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TRANSPORT FROM GUCCI TOWN TO VANS WORLD VIA SHOEBOXES IN THIS NEW "ROBLOX" SCAVENGER HUNT
Find the pieces and unlock Gucci x Vans shoes or a skateboarding-inspired backpack.
For fashion-loving gamers,?Gucci?Town?is the?Roblox?world you want to be in. Now, following on from?Gucci?Vault’s “Continuum”?Vans, a VF Company?collaboration,?Gucci?Town announces its partnership with Vans World in which players will be able to cross between to unlock special items in the?metaverse.
Designed like a scavenger hunt, players will transport from?Gucci?Town into Vans World through shoe boxes in order to hunt for swatches. The result of finding all the pieces is either a shoe or a skateboarding-inspired backpack, which can be styled on your?Roblox?character.
The worlds are quintessential of both brands, bringing together Gucci iconography and graphics with Vans’ footwear and materials, such as checkerboard print details. Gucci Vault “stores” will house virtual iterations of the physical footwear collaboration, while fabrics and patterns inspire plenty around you.
Gucci Town and Vans World’s new scavenger hunt starts today and ends on May 13.
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ADIDAS RELEASES CHAPTER 1 OF ITS ALTS DYNAMIC NFT COLLECTION
Global sneaker and lifestyle brand?adidas?has expanded its?Into The Metaverse?non-fungible token (NFT) ecosystem with the release of the?ALTS by?adidas?collection.
Adidas?first released?its Into The Metaverse collection in December 2021, promising holders of the NFTs "exclusive access to collaborative merchandise and virtual land experiences throughout 2022." Its first Web3 exploration, a collaboration with NFT influencer gmoney, PUNKS Comic and Bored Ape Yacht Club, allowed holders to burn their NFTs to receive a new ERC-1155 token from the next phase of the project and claim physical clothing items.
Holders of NFTs from the first two phases of the Into The Metaverse collection can now burn their NFTs to receive a new NFT from the Ethereum-based ALTS by Adidas collection, paying only for gas fees. The new stage in Adidas' Web3 journey involves a dynamic NFT with eight different "ALT[er] egos" that correspond to different rarity traits and interactive storylines.
The new collection will offer various utilities for holders, including a stake in the ALTS by Adidas ecosystem, some commercial intellectual property (IP) rights to their character, access to exclusive virtual wearables, entry to holder-only community gatherings and token-gated Discord channels, among others.
At the time of writing, the Into the Metaverse collection?has a floor price?of 0.57 ETH (about $1,000) and has done 48,771 ETH (about $93.4 million) in trading volume since its launch. The ALTS by Adidas collection has a floor price of 0.59 ETH (about $1,100) and has done 320 ETH (about $613,000) in trading volume so far.
Adidas has continued to bring its sporty style to Web3 through?digital apparel collections?and a?virtual styling tool?for existing profile picture (PFP) NFTs. It has also released several NFT collections, including the sports-themed?Blue Pass, an art collection titled?Raws x Adidas?and a?council badge?for the?15 members elected?to advise the company on its Web3 expansion.
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THE STATE OF AR, VR IN RETAIL AND E-COMMERCE FOR 2023
The emerging trend of XR in shopping experiences:
?? The Potential for AR, VR in Retail and E-commerce
All kinds of companies in vertical markets, such as manufacturing brands, enterprises, and engineering facilities, are taking advantage of the XR landscape’s innovative experiences.
Retailers and e-commerce brands are no exception; the market is a frontrunner in leveraging immersive CX solutions.
?? AR VR in eCommerce, Increased Profits and Lower Returns?
XR solutions allow customers to test the products they might want to purchase from eCommerce stores without seeing the item in person.
?? Employee training
As consumer expectations evolve and become increasingly demanding, business leaders must constantly “upskill” and “reskill” their staff with the correct information.
?? Enhanced Collaboration
The average eCommerce or retail environment is brimming with various employees from versatile backgrounds. Some team members are responsible for dealing with customers on the shop floor, while others are involved in product research, development, or sales.
?? Improved Customer Experiences
Companies can build powerful, unique, and immersive customer experiences with XR solutions to boost loyalty and sales.
Companies like Nike are leveraging Metaverse platforms to provide a space for buyers to engage with its brand and product before purchasing.
?? More Incredible Innovation
Retailers and eCommerce companies need to work consistently on developing and enhancing the products they sell as buyers’ expectations evolve.
?? The Metaverse
The Metaverse is generating significant excitement among companies and consumers alike.
Promising a unique environment where people can purchase virtual products, interact with brands, and socialize, Metaverse platforms could change how brands engage with digital landscapes.
领英推荐
? AI and Analytics
To continue delighting customers in an evolving ecosystem, business leaders in retail and eCommerce must collect as much data about their audience as possible.
XR solutions with built-in eye tracking and movement sensors can assist with gathering valuable data about what captures customer attention.
?? 5G Connectivity
XR is arguably reliant on the capabilities of modern connectivity. With XR, hardware and software providers must learn how to stream extensive RT3D data to increasingly smaller devices.
?? Exploring the Future of AR, VR in Retail and eCommerce
XR could become an incredible tool for increasing conversions, customer loyalty, and sales opportunities as the shopping landscape transforms.
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FASHION BRANDS AND THE PHYGITAL BUSINESS MODEL
Newsweek?by?Nitin Kumar?,?co-founder of?zblocks,?Metaverse Fashion Council?advisory board member
In recent years, the concept of a "phygital" business model has emerged as a new approach to bridging the gap between physical and digital fashion.
In recent years, the concept of a "phygital" business model has emerged as a new approach to bridging the gap between physical and digital fashion. The term "phygital" refers to a business model that seamlessly integrates both physical and digital components to create a unique customer experience. Let us explore the key features and benefits of phygital business models and discuss how they are shaping the future of fashion.
The Rise of Phygital Business Models
As fashion brands have sought immersive technologies to woo customers, they have combined the strengths of physical and digital products. Traditional, old-economy businesses often struggle to compete with e-commerce and digital business models, and the ubiquity and accessibility of online inventory. At the same time, many online retailers have found that they cannot replicate the in-person experience that physical stores offer.
Phygital business models seek to address these challenges by combining the best of both worlds. By using technology to enhance the in-store experience and integrating digital channels with physical locations, retailers can create a seamless and engaging customer journey. Phygital business models enable personalized, immersive, and interactive shopping experiences for consumers and improve customer lifetime value for brands.
Unique Signatures of Phygital Business Models
The phygital business models have unique signatures distinguishing them from traditional physical and digital business models.
Seamless Integration and Experience
Phygital business models seamlessly integrate attributes of physical products with digital experiences to create cohesive customer engagement. For example, a customer could use a fashion brand's mobile app to browse and virtually try clothes using AR, then buy an NFT of the digital dress to be redeemed for a physical garment. The brand could use the data from the NFT to design an optimally personalized in-store experience during the visit, including recommending products previously browsed.
Interactive and Immersive Technology
Phygital business models often incorporate interactive technology such as augmented reality, virtual reality, or touchscreen displays. They can provide customers with a more immersive and engaging experience. For example, a fashion brand might use augmented reality to enable customers to see how a certain accessory or uniquely styled garment would look on them before the purchasing decision.
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FRANCE PUBLISHES METAVERSE CONSULTATION TO PROMOTE DIVERSITY IN ONLINE SPACES
The French Ministry of Economy wants to build its own metaverse including technologies like virtual reality, mixed reality, blockchain, among others.
Regarded as the world’s fashion capital, France has now set its eyes on the metaverse. The French government wants to rid itself of the dominance of international internet giants in the rapidly expanding metaverse.?
On Tuesday, the French Ministry of Economy presented a?consultation?on Virtual Immersive Universes or Metaverses for regional citizens, organizations or associations.?
The primary emphasis is “the dominance of international Internet giants in the metaverse.”
Emmanuel Macron’s regime in France circulated this consultation publicly until 2 May to solicit public feedback on various policy matters, such as privacy, health and environmental hazards associated with virtual worlds.
The decision was made alongside Minister Emmanuel Macron’s strategy for Europe to meet “digital sovereignty” to forge its local rival to global internet giants in the metaverse space.
After the decision to pass?stricter licensing laws?for crypto firms, France’s decision to build a metaverse project shows it’s commitment towards the evolving digitization.?
The Ministry of Economy highlighted that virtual reality, augmented reality, mixed reality, blockchain, 3-dimensional production equipment, and gaming engines are some technologies that will be used to create immersive virtual universes or the so-called metaverse of the future.
Once during the election campaign last year, Macron stressed the need for a European metaverse to compete with the international giants offering metaverse so far.?
Therefore, the Ministry of Economy has released a questionnaire to the stakeholders such as the citizens, companies, associations and researchers to express their views and expectations to design a strategy that is best suited for everyone.
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KERING TAPS THE POWER OF AI, NFTS WITH A NEW TECH-FIRST FASHION MARKETPLACE
Kering, the largest luxury goods group after?LVMH, has launched its very own “cutting-edge fashion space” coined KNXT. Harnessing novel technologies, the online site is a place for the giant to test the curation of new innovative content and ideas through the integration of AI and NFTs.?
The platform introduces a?new chatbot named “/madeline,”?powered by?OpenAI’s?ChatGPT, that acts as a personal shopper to help visitors browse?luxury brands including?Gucci,?BALENCIAGA, and?Bottega Veneta?and?avoid “endless scrolling.”?As of now, users can connect their crypto wallets to the marketplace and buy items using the cryptocurrency ETH.?
To commemorate the launch, KNXT announced it will airdrop NFTs from its “La Première” collection to the first 100 people who make a purchase using a?Web3?wallet. The token arrives in the form of an owl that sports the various luxury labels available to purchase on the site.
Although the platform states that Kering is behind its creation, the multinational is yet to issue an official statement on KNXT, suggesting that the group is keen to keep the project’s exposure to a minimum during its initial testing phase.?
What this means for luxury at large
Luxury has adopted AI with little hesitation, enabling the tech to quickly overtake Web3 and metaverse-related initiatives such as digital assets and?virtual influencers. As a result, more brands are looking to AI to spearhead growth; not only does AI present a significantly lower risk than Web3-related tools, but it’s also a more palatable method of onboarding hesitant consumers.
With world-leaders like LVMH still working out where Web3 fits into their strategies, it’s interesting to see Kering keep its finger on the pulse of evolving consumer interests.??
Consumers’ appetite for AI-generated projects is also growing. Searches for “artificial intelligence” have skyrocketed this year, with programs such as?ChatGPT?(which now boasts over 100 million users) piquing mainstream interest. Brands that had shrugged off the chatbot as an ephemeral trend are already rethinking their position, as they realize its role in maintaining cultural relevance.
But scaling up on AI isn’t a one-size-fits-all solution. Consumers are becoming savvier than ever thanks to an uptick in accessibility, meaning they’re now shrewd enough to distinguish a poorly-executed strategy from a great one. For brands, it’s about going beyond the buzz and tapping into what makes target audiences tick, while keeping the consumer experience — and the business’ core values — at the heart of the process.
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THE A TO Z OF ARTIFICIAL INTELLIGENCE
"As artificial intelligence becomes a larger part of our world, it’s easy to get lost in its sea of jargon. But it has never been more important to get your bearings than today.
AI is poised to have a major impact on the job market in the coming years (see:?Automation). Discussions over how to manage it are playing a larger part in our political conversation (see:?Regulation). And some of its most crucial concepts are things that you won’t have been taught in school (see:?Competitive Pressure).
Trying to get up to speed can be difficult. AI research is complicated, and lots of the language is new even for the researchers themselves. But there’s no reason the public can’t grapple with the big issues at stake, like we learned to do with climate change and the internet. To help everyone engage more fully with the AI debate, TIME has put together a handy glossary of its most common terminology.
Whether you’re a complete beginner or you already know your AGIs from your GPTs, this A to Z is designed to be a public resource for everyone grappling with the power, promise, and perils of artificial intelligence.
?? AGI
AGI stands for Artificial General Intelligence—a hypothetical future technology that can perform most economically productive tasks more effectively than a human. Such a technology may also be able to uncover new scientific discoveries, its proponents believe. Researchers tend to disagree on whether AGI is even possible, or if it is, how far away it remains. But OpenAI and DeepMind—the world’s two leading AI research organizations—are both expressly committed to building AGI. Some critics say AGI is little more than a marketing term. (See:?Hype.)
?? Alignment
The “alignment problem” is one of the most profound long-term safety challenges in AI. Today’s AI is not capable of overpowering its designers. But one day, many researchers?expect, it might be. In that world, current ways of training AIs might result in them harming humanity, whether in pursuit of arbitrary goals, or as part of an explicit strategy to seek power at our expense. To reduce the risk, some researchers are working on “aligning” AI to human values. But this problem is difficult, unsolved, and not even fully-understood. Many critics say the work to solve it is taking a back seat as business incentives lure the leading AI labs toward pouring focus and computing power into making their AIs more capable. (See:?Competitive pressure.)
?? Automation
Automation is the historical process of human labor being replaced, or assisted, by machines. New technologies—or rather, the people in charge of implementing them—have already replaced many human workers with machines that do not demand a wage, from car assembly-line workers to grocery store clerks.
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1 年Gucci: A Timeless Icon in the World of Luxury Fashion Gucci, the iconic Italian fashion and leather goods brand, has a rich history and an unparalleled reputation for luxury and quality. From its inception in 1921 by Guccio Gucci to its current position as a global fashion powerhouse, it has undergone transformations, challenges, and resurgences that have shaped its journey. In this article, we'll delve into the brand's history, its strategies in the digital age, its marketing prowess, and its promising future plans. To read more... https://vichaardhara.co.in/index.php/2023/09/19/gucci-a-timeless-icon-in-the-world-of-luxury-fashion/Gucci: A Timeless Icon in the World of Luxury Fashion Gucci, the iconic Italian fashion and leather goods brand, has a rich history and an unparalleled reputation for luxury and quality. From its inception in 1921 by Guccio Gucci to its current position as a global fashion powerhouse, it has undergone transformations, challenges, and resurgences that have s To read more... https://vichaardhara.co.in/index.php/2023/09/19/gucci-a-timeless-icon-in-the-world-of-luxury-fashio
Sales Associate at American Airlines
1 年Thanks for sharing
Sales Associate at American Airlines
1 年Great opportunity