?? Top 9 Amazon advertising mistakes to avoid!

Hot off the Amazon Grill???

Top 9 Amazon Advertising Mistakes to Avoid

While many sellers recognize the potential of Amazon advertising, a common pitfall is underestimating the importance of a well-thought-out and thoroughly tested Amazon ads strategy. Success on Amazon requires more than simply setting up and launching campaigns. Although the fees associated with Amazon advertising are reasonable, poor optimization and ineffective bidding strategies can lead to costly mistakes.

Our latest blog, in collaboration with Seller Assistant, talks about the top 9 Amazon advertising mistakes you can avoid which include:?

• Focusing only on ACoS?
• Overlooking the relationship between organic ranking and PPC?
• Making abrupt changes to critical keywords
• Over-relying on Sponsored Products campaigns?
• Not doing enough research on negative keywords

Read the full blog here

Nerd Lounge ??

Newly Updated Subscribe and Save Dashboard

Amazon has updated the Subscribe & Save dashboard, which now offers more detailed insights than before. This could be particularly useful for sellers whose business model relies on SnS efforts, which most CPG brands do.

Inside the dashboard, you will also find insights on several questions such as:

How many subscribers opt-out after the first purchase?

Inside is a pie chart titled “Sales by Deliveries” that categorizes subscribers’ behavior into three groups: those who received 2+ deliveries, those with only 1 delivery but still active, and those who canceled after their first delivery.?

How long do customers stay subscribed?

You are able to see the percentage of subscribers who stayed for 30 days and those who stayed for 90 days. This can help you plan stock levels as well. If needed, adjust the SnS coupon for first purchases.

Are your subscribers loyal?

Sellers typically assume that subscribers will purchase more products than non-subscribers, and that is a fair assumption, as they are already familiar with the brand and its products. The new dashboard makes it easier to verify this by showing how sales compare between the two groups, though the data only covers the past 12 months.

Save The Date???

Amazon Dates to Remember

• October 19 - Inventory shipment deadline to US fulfillment centers to guarantee Prime badge-ready by Black Friday and Cyber Monday
• October 31 - Inventory shipment deadline to EU and UK fulfillment centers to guarantee Prime badge-ready by Black Friday and Cyber Monday

Cross Border Summit (November 3-5, 2024) in Chiang Mai, Thailand

I will be attending the Cross Border Summit to learn from leading experts in Amazon, Dropshipping, SEO, Lazada, and Shopee. This yearly conference brings together top e-commerce leaders worldwide to share insights on business strategy, marketing, team development, and tactics for staying ahead in today's global marketplace. Looking forward to learning and networking at the event. See you there! ??

More Info >>

Amazon Latest Feed ??

• Find out how ALT Text in PDP can improve your SEO and attract more customers by capturing more search variations, including typos and Spanish terms. John Aspinall

• Amazon’s 9 New Seller Tools. Amazon introduces AI-powered tools, enhanced support, and new promotional features to boost seller success. Kevin King

• Expanding to Amazon Ireland? Read this. Don’t offer the same trade terms for Ireland as you do for the UK/EU - adjust for local differences. Martin Heubel

Amazon Trending Tidbits???

Returns window to be extended for 2024 holidays

This year, Amazon’s standard returns window will be extended to accommodate shoppers who wish to start buying early for upcoming holidays.

For 2024, the extended holiday returns policy covers items purchased between November 1 and December 31. These items can be returned until January 31, 2025. However, Apple products will have a shorter return window, with returns accepted only until January 15, 2025.

This policy applies to all seller-fulfilled, FBA, and Amazon Retail orders.

While the returns window will be longer, the eligibility criteria for returns remain unchanged.

Read More >>

Amazon Laid the Brandless Foundation for Temu

Amazon has transformed shopper behavior by normalizing product-focused purchases. Instead of prioritizing brand loyalty, consumers now rely heavily on reviews and ratings, trusting Amazon as the overarching "brand" for quality assurance. This shift has gradually eroded the traditional power of consumer brands, which once simplified the shopping experience. Platforms like Temu have also adopted this approach.?

Read more >>

Amazon announces new AI-powered innovation for delivery drivers?

Amazon is introducing AI-powered Vision-Assisted Package Retrieval (VAPR) technology to its electric vehicle fleet, which is aimed at helping drivers prioritize packages. The system highlights packages with green or red indicators to identify those for delivery, saving drivers from searching through the van at every stop. An audio cue confirms the correct package selection, reducing the need for handheld devices. VAPR has been in development since 2020 and will be installed in 1,000 electric Rivian vans by early 2025, following successful tests that reduced delivery time per stop to under a minute.

Read More >>

Thank you for reading!

- Brent

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