Top 88 Google Ranking Factors Guide [Fiction or Fact: SEJ & Myth Busters Team Revealed with a Ranking Factor Meter]

Top 88 Google Ranking Factors Guide [Fiction or Fact: SEJ & Myth Busters Team Revealed with a Ranking Factor Meter]

Introduction:

Google says that its algorithm takes more than 200 Ranking signals into consideration in ranking every webpages in the Web [blog, E-Commerce Pages, Money Pages etc].

But the Sad Part is Google never disclose all of the 200+ ranking factors anywhere in the Internet world.


SEJ Initiatives to Uncover the 200 Ranking Signals:

a) And most of those who claim to know?all 200?Google ranking factors are lying – either to you or to themselves.

b) To Solve the core Challenge Search Engine Journal has partnered with Conductor , Internet Marketing Ninjas & 1seo to set out to uncover the truth about Google ranking signals.

Here the Good Part is SEJ has set up a Myth busters Team & Review Panel Team. Their Ultimate Role is to evaluate each & every Ranking Factor on 6 Parameters. This helps each & every SEO Professional, Marketer, Founder & Cofounder to invest their Time, Budget & Resources.

Let's dive into all 87 Ranking Factors one by one. I'm also curious to Know the Ranking Factors that are Less, More & Not Important to add in my SEO Strategic Planning

  1. Top 8 Google Ranking Factors: What REALLY Matters For SEO
  2. Are 301 Redirects a Google Ranking Factor?
  3. Google AdSense: Is It a Google Search Ranking Factor?
  4. Is Alt Text a Google Ranking Factor?
  5. AMP: Is It A Google Ranking Factor?
  6. Anchor Text As A Google Ranking Factor: Everything You Need to Know
  7. Author Authority: Is It a Google Ranking Factor?
  8. BBB Rating: Is It a Google Ranking Factor?
  9. Bounce Rate: Is It a Google Ranking Factor?
  10. Breadcrumb Navigation: Is It a Google Ranking Factor?
  11. Canonicalization: Is It a Google Ranking Factor?
  12. Are Chrome Bookmarks a Google Ranking Factor?
  13. Click Depth: Is It a Google Ranking Factor?
  14. Click-Through Rate (CTR): Is It a Google Ranking Factor?
  15. Is Co-Citation A Google Ranking Factor?
  16. Code To Text Ratio: Is It A Google Ranking Factor?
  17. Contact Information: Is It A Google Ranking Factor?
  18. Content As A Google Ranking Factor: What You Need To Know
  19. Content Length: Is It a Google Ranking Factor?
  20. Core Web Vitals as a Google Ranking Factor: What You Need to Know
  21. Crawl Errors & Crawl Budget: Are They Google Ranking Factors?
  22. Deep Link Ratio: Is It A Google Ranking Factor?
  23. Direct Traffic: Is It A Google Ranking Factor?
  24. The Disavow Tool: Is It a Google Ranking Factor?
  25. Domain Age: Is It A Google Ranking Factor?
  26. Domain Authority: Is It a Google Ranking Factor?
  27. Domain History: Is It A Google Ranking Factor?
  28. Is Domain Name a Google Ranking Factor?
  29. E-A-T: Is It A Ranking Factor In Google Search?
  30. Are .edu Links A Google Search Ranking Factor?
  31. First Link Priority: Is It A Google Ranking Factor?
  32. Fresh Content As A Google Ranking Factor: What You Need to Know
  33. Is Your Usage Of Google Ads An Organic Search Ranking Factor?
  34. Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?
  35. Is Using Google Analytics A Search Ranking Factor?
  36. Google Search Console: Is It a Ranking Factor?
  37. Are .gov Links a Google Ranking Factor?
  38. Are HTML Heading Tags (H2-H6) A Google Ranking Factor?
  39. Are H1 Tags A Google Ranking Factor?
  40. Are HTML Lists A Google Ranking Factor?
  41. HTTPS As A Google Ranking Factor: What You Need to Know
  42. Is The Quantity Of Images On Your Webpage A Google Ranking Factor?
  43. Is Your IP Address A Google Ranking Factor?
  44. Keyword Density: Is It A Google Ranking Factor?
  45. Keyword Prominence As A Google Ranking Factor: What You Need To Know
  46. Keyword Stemming: Is It A Google Ranking Factor?
  47. Keyword Stuffing As A Google Ranking Factor: What You Need To Know
  48. Language: Is It A Google Ranking Factor?
  49. Link Velocity: Is It A Ranking Factor?
  50. Are Contextual Links A Google Ranking Factor?
  51. Link Stability: Is It A Google Ranking Factor?
  52. Inbound Links As A Ranking Factor: What You Need To Know
  53. Are Paid Links A Google Ranking Factor?
  54. Internal Links As A Ranking Factor: What You Need To Know
  55. Are Nofollow Links A Google Ranking Factor?
  56. Are Outbound Links A Google Search Ranking Factor?
  57. Are Sitewide Links A Google Ranking Factor?
  58. Are Local Citations (NAP) A Google Ranking Factor?
  59. Latent Semantic Indexing (LSI): Is It A Google Ranking Factor?
  60. Are Meta Descriptions A Google Ranking Factor?
  61. Are Meta Keywords A Google Ranking Factor?
  62. Are Manual Actions A Google Ranking Factor?
  63. Mobile-Friendliness As A Google Ranking Factor: What You Need To Know
  64. Is Google’s MUM A Search Ranking Factor?
  65. Page Speed As A Google Ranking Factor: What You Need To Know
  66. Physical Proximity To Searcher: Is It A Google Ranking Factor?
  67. Is RankBrain A Ranking Factor In Google Search?
  68. Reading Level: Is It A Google Ranking Factor?
  69. Are Reconsideration Requests A Google Ranking Factor?
  70. Are Relevance, Distance, & Prominence Google Ranking Factors?
  71. Review Sentiment: Is It A Google Ranking Factor?
  72. Schema Markup: Is It A Google Ranking Factor?
  73. Spelling & Grammar: Is It A Google Ranking Factor?
  74. Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor?
  75. Syndicated Content: Is It A Google Ranking Factor?
  76. Tabbed Content: Is It A Google Ranking Factor?
  77. TF-IDF: Is It A Google Ranking Factor?
  78. Are Title Tags A Google Ranking Factor?
  79. URLs As A Google Ranking Factor: What You Need To Know
  80. User Search History As A Google Ranking Factor: What You Need To Know
  81. Is User-Generated Content (UGC) A Google Ranking Factor?
  82. Website Quality Score: Is It A Google Ranking Factor?
  83. WhoIs Information: Is It A Google Ranking Factor?
  84. WWW Vs. Non-WWW: Is It A Google Ranking Factor?
  85. Are XML Sitemaps A Google Ranking Factor?

(Navigate chapters online by click titles above, or?download the complete guide?now and read it offline.)

So if you’ve ever wondered?what is and isn’t a ranking factor?– or had to make the case to do or not to do something “because it’s a Google ranking factor” – this guide is for you.

The Search Engine Journal team has spent more than 200 hours researching and compiling our findings on 88 signals that have been declared, at one point or another in time, to definitively be Google ranking factors.

And now you can read their results in?Google Ranking Factors: Fact or Fiction.

With this investigation into the validity of supposed ranking signals, SEJ team has done its best to avoid guesses and speculation. They wanted only the facts (e.g., evidence from patents, confirmation from the source, and reputable third-party sources) – not opinions.

Because, let’s be honest, correlation studies on ranking factors may be interesting and entertaining, but they’re nothing more than that.

SEJ developed their R.F.M. – or Ranking Factor Meter – to detect which category each of the supposed ranking signals fall into:


Confirmed: There is direct confirmation from Google, or someone who works at Google, that this signal is used for ranking.

Probably: There is a strong amount of evidence (e.g., public comments, patents, third-party data) indicating Google uses this ranking signal, though neither Google, nor a representative of Google, has officially confirmed it.

Possibly: There is some evidence that Google is using this signal, but no official confirmation from a Google rep and/or conflicting/unreliable data.

Unlikely: This signal hasn’t been ruled out completely, but there is little/no evidence that Google is using, or has used it, to rank results.

Not?Anymore: This used to be a ranking signal but is now outdated or no longer used by Google.

Definitely?Not: A ridiculous idea with zero evidence – or even direct refutation by Google – that this signal is used for ranking.

This guide determines whether the following are Google ranking factors.

  • 301 Redirects
  • 404 & Soft 404 Pages
  • AdSense Usage
  • Alt Text
  • AMP
  • Anchor Text
  • Authorship
  • BBB Rating
  • Bounce Rate
  • Breadcrumb Navigation
  • Canonicalization
  • Chrome Bookmarks
  • Click Depth
  • Click-Through Rate
  • Co-Citation
  • Code to Text Ratio
  • Contact information
  • Content
  • Content Length
  • Core Web Vitals
  • Crawl Errors & Crawl Budget
  • Deep Link Ratio
  • Direct Traffic
  • Disavow Tool
  • Domain Age
  • Domain Authority
  • Domain History
  • Domain Name
  • Dwell Time
  • E-A-T (Expertise, Authority, Trust)
  • .edu Links
  • First Link Priority
  • Fresh Content
  • Google Ads
  • Google Analytics
  • Google Search Console
  • Google Search Quality Evaluator Guidelines
  • .gov Links
  • H1
  • H2-H6
  • HTML Lists
  • HTTPS
  • Images (Number of)
  • IP Address
  • Keyword Density
  • Keyword Prominence?
  • Keyword Stemming
  • Keyword Stuffing
  • Language
  • Link Stability
  • Link Velocity
  • Links (Contextual)
  • Links?(Inbound)
  • Links (Internal)
  • Links (Nofollowed)
  • Links (Outbound)
  • Links (Paid)
  • Links (Sitewide)
  • Local Citations (NAP)
  • LSI (Latent Semantic Indexing)
  • Manual Action
  • Meta Descriptions
  • Meta Keywords
  • Mobile Friendliness
  • MUM
  • Page Speed
  • Physical Proximity to Searcher
  • RankBrain
  • Deep Link Ratio
  • Reading Level
  • Reconsideration Requests
  • Relevance, Distance & Prominence
  • Review Sentiment
  • Schema Markup
  • Social Signals & Shares
  • Spelling & Grammar
  • Subdomains & Subdirectories
  • Syndicated Content
  • Tabbed Content
  • Text Formatting
  • TF-IDF
  • Title Tags
  • URLs
  • User Search History
  • User-Generated Content
  • Website Quality Score
  • WHOIS
  • www vs. non-www
  • XML Sitemaps

This guide is composed of 88 chapters and 625 pages of expert insights written exclusively by the editorial team at Search Engine Journal.

THE MYTHBUSTERS TEAM: Thanks to Anna Crowe, Miranda Miller, Matt Southern, Kristi Hines, and Danny Goodwin.

THE REVIEW PANEL:?They also put together a panel of respected SEO experts to review their findings: Special thanks to Dave Davies, Jeff Ferguson, and Ryan Jones.

Thanks to Conductor , Internet Marketing Ninjas & 1seo to set out to uncover the truth about Google ranking signals.

Conclusion:

I'm Pretty sure this Ranking Factor Meter [RFM] will save lot of time, efforts & especially the SEO Spends to Finetune each & every company's Search & Content Marketing Strategy!!

Give Special Focus to the Ranking Factors that comes under the Ranking Factor Meter of Confirmed, Probably & Possibly Judgements..

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