Top 8 Ways You Can Get More Instagram Followers for Your Business

Instagram is one of the biggest social media platforms. According to Statista, as of June 2018, there were about 1 billion monthly active users on the platform. To get more prospects and customers for your business, you must have a strong presence on Instagram.

Image via Statista

As a result, more businesses are using the app. A recent survey by eMarketer showed that about 75.3% of businesses in the United States are expected to use Instagram by 2020. This means that if you are yet to start using Instagram, you’re behind the curve.

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Image via eMarketer

To help you get started on the right foot and gain followers fast on Instagram, I’ve put together this post for you.

Strategies That Can Help You Get More Followers on Instagram

I’ll show you 8 amazing strategies that you can use to get more Instagram followers for your business.

1. Use Hashtags Strategically

One of the best ways to get more Instagram followers is through the use of hashtags. By using the right hashtags on your Instagram posts and Stories, you’ll be able to reach more people. And more importantly, people who are interested in the content you’re posting.

To get started with this, use hashtags related to what your brand does in your Instagram bio. To achieve better results and get more Instagram followers, you can conduct hashtag research to find the best hashtags in your industry. This can be done by using hashtag generator tools.

However, to get more Instagram followers, you shouldn’t use frivolous hashtags such as #followforfollow #likeforfollow or #likeforlike. Using them will only make your brand appear spammy and desperate.

Always make sure that you use hashtags only when it makes sense. That way, your brand will be seen as real and more people will engage with it in the long run.

2. Create a Great Instagram Bio and Profile

The first thing that people see when they search for your brand on Instagram is your bio. In order to get more Instagram followers, you need to create an attractive bio.

The goal is to capture the attention of the users. This will prompt them to check out your profile even further and many of them may end up following you.

Recent research by Instagram showed that over 200 million users on Instagram take a look at business accounts every day. In fact, two-thirds of these profile visits are from non-followers.

What this means is that having a convincing profile will help you get more Instagram followers.

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Here are some steps to create a stellar Instagram profile.

• Step 1: Create a username that is memorable and recognizable. Make sure that this username portrays what your brand does. Your username can also be your brand name.
• Step 2: Enter your business name. This is the name that will appear under your profile picture and username when people search for you on Instagram
• Step 3: Add your website to the bio. This is the only place on Instagram aside from the CTAs in your ads and Stories that you can include a clickable link.
• Step 4: Choose a profile picture that represents your brand. Ideally, it should be your brand’s logo. This can help in improving brand recall too.
• Step 5: Fill your bio with useful and valuable information about your brand. The bio should tell your potential followers who you are, what you do, and why they should follow you.

3. Join Instagram Engagement Groups

Instagram engagement groups are becoming increasingly popular these days. While this might look like a short-term strategy mostly used by newbies, it’s still worth trying out to get more Instagram followers.

By joining these engagement groups, you can increase your reach, boost your engagement, and also get more Instagram followers in the process. In order to get started, all you need to do is find these engagement groups on Facebook, Telegram, and WhatsApp.

After joining these groups, make sure that you read through the group’s guidelines and follow them accordingly. In groups such as these, you’ll be able to get likes and gain more followers from other members who are interested in what you do.

To get better results, you should also reciprocate by liking, engaging, and commenting on other members’ posts. Also, try as much as possible to join engagement groups related to your brand. However, pods may not be very helpful for long-term growth so you should have a more concrete strategy to grow your brand.

4. Publish Content Consistently

If you want to get more Instagram followers fast, then you should prioritize creating and posting valuable content regularly. The reason is simple. There are a lot of businesses out there looking to gain the attention of your target audience on Instagram.

So, if you don’t publish content consistently, you’re giving your competitors the opportunity to outshine you. They may end up hogging all the limelight and might end up getting the attention of a majority of your target audience.

However, when you publish content consistently, you’ll not only get more Instagram followers, but you’ll also remain relevant.

One of the strategies that you can use to achieve this is to have an Instagram content calendar. That way, you’ll have a posting schedule that you follow religiously.

Continue reading this article on Shane Barker's blog.