Top 8 Facebook Updates That You Can’t Ignore In 2018

Even after the huge turmoil regarding the News Feed algorithm revolution, Facebook has become an extremely busy social platform. Facebook is working so fast to serve millions of users simultaneously and in same manners. The development community behind Facebook is great as it performs well to improve the platform experience for both users and advertisers.

This was all about how Facebook works to facilitate users and marketers with ultimate features.

Now, the thing which needs to be considered is how Facebook is prominently catering the advanced marketing needs? Generally, this is due to the frequent updates that Facebook community throws to enhance the UX.

Today, I am here to unveil a few Facebook updates that are outstanding and widely used to get better insights. For marketers, the updates may work as the success stairs. So, it is suggested not to overlook them in the year 2018.

Read More :- Social Media Trends

Before turning to the major Facebook Updates, I want to tell you about the hidden Facebook features.

How do you see Facebook updates on your device? Well! Generally, new features spotted with a blue “New” sign in your Facebook account. But, if you miss them on the spot, what is the next way to see all the updates? You can see them by going to the Facebook settings options.

I bet that you have missed so many interesting Facebook features. Don’t worry, you will know about them here in my blog section.

If you are a marketer, do you know that with Facebook....

• You can easily setup an ad with different creative copies. Among the multiple copies, Facebook will sort out the best combination of ads for you.
• As per your convenience, you can also customize the language of your ads.
• In upcoming time, you may also see the feature of like-to-win to maximize the posts reach.
• Based on placement, you can also customize your ad creatives.

Apart from these hidden updates, there are many other big Facebook updates that could have an immense effect on your business marketing results:

A push for community and better authenticity

Facebook News Feed has seen plenty of changes and updates this year. The community introduces the features particularly in the way that content is properly delivered to you. The platform also decided to give priority to the personal news feeds or the posts from friends. This feature pushes notifications for the personal feeds users want to see first in their accounts. But, businesses are also progressively taking over the platform by using this feature and pushing notifications regarding their promotional activities.

Once you subscribe for any brand, you will get frequent notifications from the same. Still, at last, it is your choice to include the links in your news feed or not. You can maintain authenticity in your news scrolls.

Read More :- Twitter Updates

Facebook penalizes criteria for engagement bait and clickbait

Now, don’t get worried from the unwanted clicks and tag notifications! Recently, you have noticed many explicitly defined news feeds that forcefully ask to vote, comment, tag someone or react to anything. You can say it engagement. This never benefits users, even these types of posts only facilitate publishers. By keeping users’ convenience in mind, Facebook decided to penalize such posts and restrict them from appearing less in news feed. In 2018, you will see a sudden restriction in these posts.

Facebook is introducing a free to use audio collection

Facebook is famous for video creation due to its excellent features. Now, it is going to initiate a sound collection for users to make their videos more lively and interesting. This will be a great gift from the Facebook to the entire community. This feature comes up with a base of free music and different sound effects that you can use to create Facebook videos. Initially, this update will appear with around 1000 music tracks and almost 1500 sound effects. This is the welcoming addition which is expected to be used by all the Facebook video makers. Especially for marketers, this is a value-added feature.

Think smart when uploading pictures

You can say it the discrimination for the landscape pictures you upload on social media. For now, this is the era of portrait images to be uploaded to the platforms. Earlier, horizontal images are widely uploaded on the social media. But, by considering the traffic achieved from the mobiles, it’s clear that users like portrait images more than landscapes. The reason behind the victory of vertical images is that these are not cropped anymore and directly uploaded to the social media. However, these pictures occupy much space on the screens but still, these are considered the most engaging sources to bring traffic.

Bottom Line:

With many features and functionality updates, Facebook is attaining much praise all over the globe. I have highlighted a few highly effective updates that may have a huge impact on the marketing aspects. You can try them to gain better results. You can consider other updates too for making your Facebook campaign successful.