Top 8 Digital Marketing Trends in 2023
Watching the digital marketing world unfold is a delight. These days, the trends pop up so fast, they barely give us enough time to settle into it.?
One day, a trend is everywhere, the next day, it’s a thing of the past.?
This is the beauty and the woe of digital marketing.?
Here are some top trends that have been predicted to take over the digital marketing world in 2023.?
Artificial Intelligence (AI)
Of course, you already guessed it, AI is a thing in 2023. Actually, it is a big thing, slowly becoming a necessity. Towards the end of 2022, 2 AI tools went viral; DALl-E and Chat GPT. DALI-E is used to generate images based on text prompts while Chat GPT is an advanced text-based solution. Both tools are purely AI sponsored and have been very useful to digital marketers. AI is making the digital marketing world by automating tasks, enhancing activities, and computing solutions.?
Some of the more notable use cases of AI in the digital marketing world include;
Personalized marketing through social listening
Have you seen the amount of products and services on the internet today? Everybody is trying to get the attention of everybody, so as a marketer, you must come up with a smarter methodology. The application of personalized marketing is a smart trend in the online space today.
Social listening involves listening to conversations that people make online. This tells you the kind of products and services they are interested in and helps you make targeted marketing decisions. Personalized marketing can be done through several platforms including Facebook, LinkedIn, and even emails.?
The goal of personalized marketing is to make the customer feel special and unique. Of course, this marketing strategy produces a higher conversion rate, gets genuine customer engagement and feedback, and encourages referrals.?
Short-form video content
Reels, YouTube Shorts, and TikTok videos under 30 seconds are everywhere. The social media platforms’ algorithm is prioritizing short-form videos now. These videos became rampant when TikTok went viral last year.?
According to a report from The Leap, 73% of consumers will prefer to consume short-form videos to learn more about a product or a service.?
It is not news that our attention span is getting shorter. To suit this new development, more platforms are encouraging the use of short-form videos for both marketing and entertainment purposes. This trend is not going anywhere anytime soon, so digital marketers must learn to incorporate it.?
4. Voice search optimization:
“Hey Siri,” and “Alexa” have been pretty popular in the world today. Voice search has replaced typing. I personally cannot recall how many times I’ve asked Siri to help me out this week.?
To meet up with this rising demand, businesses are now optimizing their products and services for voice search. According to the reports from search engine journal, by the year 2024, there will be over 8 billion voice assistance in use.?
Consumers will now conveniently use voice search to make purchase decisions. Therefore, digital marketers must ensure that they incorporate voice search optimization in their marketing strategy.
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5. Influencer marketing?
It’s 2023 and influencing is a full-time job. The truth is this, people tend to trust people that are on their side more. In the context of e-commerce, consumers are on one side and sellers are on the other side. Therefore, consumers are more likely to trust their fellow consumers when making a purchase decision.
Individuals who have intentionally positioned themselves as experts in their various industries, are known as influencers. These are the people that consumers trust. According to reports, over 82% of marketers plan to dedicate a budget to influencer marketing in 2023.
Social media marketing and influencer marketing are trending terms in google search today. This is an indication of the importance of influencer marketing.
6. Youth-centric marketing.
You probably already guessed it, the Gen Z. This generation is here to stay and all forms of marketing must find a way to include them.?
Reports have shown that this generation has a whopping $143 billion purchasing power. That is certainly a lot of money to overlook. In 2021, they made up over 40% of consumers in the US. Presently, 1/5 of the US population belong to the Generation Z.
This generation are looking for brands that are honest, authentic, transparent, and fun. They want you to develop a brand persona that they can relate with.
7. Social media marketing
As you probably already know, social media is not going anywhere anytime soon. Almost all businesses are on social media and if you are in 2023 without a social media presence, then you are most likely missing a lot.?
What makes it more interesting is that social media has different cost effective methods of marketing products and services. As a digital marketer, you can reach your target audience both organically and with paid marketing. Both methods are guaranteed to produce results as long as they are done effectively.
A successful social media marketing in 2023 looks like; having the right audience, staying abreast of recent developments, and bringing the social to the media with your brand voice and actions on the platform.
8. Sustainable and ethical marketing
The world is big on sustainability right now. Consumers are now more interested in your products and services. They no longer only want to know the benefits of your products, but they are taking a step further to find out the methods behind the production of your products. They want to be sure that you are not putting nature and humanity at risk in a bid to satisfy needs.
To market successfully, you must ensure that you incorporate sustainable methods into your business strategy. Your business should demonstrate social responsibilities like reduction of carbon emission, charity donations, volunteering services, and other ethical practices.
Conclusion?
So, what is the next step for digital marketers? One quality of a good digital marketer is the ability to be flexible. What you must do is review your marketing practices and find a way to incorporate these trends in your practices.