The Top 7 Ways to Reflect Being a Brand of Service
Grace Lanni
Empowering Companies & Their People to Partner, Innovate & Celebrate Their Impact
Austin, Texas is an awesome city. We formally engaged ‘Stay@Home’ in Austin, TX on 3/16/2020. Today marks week 4. Though I’m naturally online daily researching the online presence of my projects, clients, and prospects – social is feeding me lots of different connections – which leads to more new connections.
I’ve noticed a wide range of reactions to covid-19 from both personal and business perspectives. I find I’ve ‘followed’ many and ‘unfollowed’ more. I’ve noticed several folks went quiet during this time and others excessively chatty. Those who follow me tell me that I give too much, and yet right now, I feel as if I’m not giving enough. So today, I’ll share the top 7 ways to embody ‘service’ as part of your brand.
#1: Pay attention to what is happening in the world (by spending a few minutes/day on your favorite social feeds) and acknowledge or respond with a positive thought. This doesn’t mean showing up like a Pollyanna cheerleader when the world is in crisis (i.e. March 2020 coronavirus). This means if someone is posting a breakthrough regardless of the crisis, like, comment with authentic words, and share with your network to edify their good work.
#2: Find someone who’s doing a good job of being of service and celebrate them. Interestingly enough, when I started writing this article, I received an email from a local restaurant chain (Waterloo Ice House), who usually sends an email 1-3x/quarter centered around a holiday offer. This time, they were celebrating crawfish season with a takeout family dinner and the ability for others to buy 1 and get a matching donation for a first responder meal. It was so in line with their brand, past communications, and with the awareness of what is going on today – I took the time to share their goodness on my main social channel. Though I have contacts around the world, living in Austin the last 20 years means there are many of my colleagues locally who know this firm. Hope they liked, commented, shared & donated, too! MORE
Portrait & Commerical Branding Photographer
4 年This is a great list Grace! It made me feel accomplished that I'm already incorporating several of these things into my brand engagement online. Plus, it give me some more ideas to try out in the future! xoxox, Brenda
Owner of Musical Starts
4 年And where were you and Scott playing out in this picture??