Top 7 Video Marketing Tactics to Increase Lead Generation
Rajan Arya
Chief Executive Officer | Revenue Dealer Limited | Viom Global Inc. | Digital Marketing & Business Transformation Enthusiast | The Tech Wizard!
Online video content is enormously popular, effortlessly complementing online marketing. Video marketing plays substantial part in any brand’s marketing irrespective of the intent for which the video is produced.
Looking at the global data, that 70% of marketers practice videos in their marketing outreach, whereas 82% acknowledged, video content has fetched positive outcomes so there can be no hesitation in considering executing video content marketing in marketing plan. It can be employed in building client link, endorsing a brand, services or products, sponsor customer recommendations, live-stream events and deliver viral (entertaining) content.
Although, the style in which, video marketing is incorporated is very simple: brand produces a video, that promotes your business, drive sales, increase cognizance of the product or services, or engage customers. Still, in practice, it’s complex. Video marketing comprises monitor several metrics and track customer engagement as it is data driven.
Planning a video marketing strategy, involves:
Resource allocation: budget for video, decent gear, decent editing software, a video marketing team.
Story-telling: To choose on what and how to display and highlight in audiovisual, is very imperative.
Engage Audience: structuring the video in a striking design to convey the message, in fascinating and engaging way is very significant.?
Precise: the universal rule is shorter is better. Video should be attention-grabbing and self-advertising.
Circulate: launch videos far and wide – on all popular social media channels to promote.
Analyze: Track stats, to conclude video popularity.
Successful brand video marketing is grabbing eyes on nearly all popular social media channels and internet networks.?
What is Video Marketing
Video marketing is the approach designed by marketing crews to create, curate, and use videos to market brands to target audience and get them influenced by the brand. Planning a video marketing strategy is a vast way to engage clients through various sites. YouTube is most popular, video content site whereas users express that video popularity is rising over Facebook as well. Planning video marketing strategy for social media need similar groundwork as other marketing strategy:?
Marketing Video has to be short to hold audience attention, transmitting the purpose and point of the commercial. The recommended video lengths for social media platform are Instagram (30 seconds), Twitter (45 seconds), Facebook (1 minute), YouTube (2 minutes).
Proper video marketing strategy matter as social media is gaining more grip over sites like YouTube. The primary goal for good marketing strategy is to attract clients and engage them for longer span with the brand.
Benefits of Video Marketing
There are abundant benefits of video marketing, the effortlessly calculable are statistics, numbers, and data. Video is bridging that let the customers know the brand. It does not solitarily links brand-audience; but the marketing efforts are designed to help build and maintain trust.
Video is an SEO gold-mine, that helps to improve inbound-link to site, increasing likes and shares (improving search rankings), and pouring audience for brand. Always while posting video, tag with keywords on networks like YouTube as it is owned by Google, that can catch-eyes of wider population.
Videos enhances information retention; 65% clienteles can recollect video-imagery information three days later. Video content accounts for about 74% of entire online traffic. Available and prospect customers watch videos, attracting more visitors. Even email subject with the word “video” has 19% surge in open rates, and a 65% boost in click-throughs. A video attracts nearly four times more customers, than read a product description. Certainly! probabilities of procuring a brand are 64-85% more after viewing an impressing video.?
10 Video Marketing Benefits to Power Your Business
There are ample bonuses of creating online video marketing part of your digital strategy. Video marketing figures highlight exactly how brands, in businesses across the B2B and B2C spectrum, are gaining from this medium—and why is it significant for business:
1. Revenue Growth: Brands using video are rising business returns 49% quicker every year than those who don’t.
2. Influence Buying Choices: Gigantic 90% patrons consider product video while, making buying decisions, and according to 64% video makes them more likely to buy. Plus, 97% of sellers state that video has facilitated rise for user to understand their product and service.
3. Provide to people’s need: From brands, public prefer video content over emails, social images, newsletters, blog posts, social videos, and downloadable content.
Customers plan and research by numerous options before purchasing a product. The top tactics comprises with a search engine, visiting brands official website, tracking websites review, and watching videos. Video surely convinces consumer better, if it is properly incorporated through various networking channels.
4. High Search Ranking: Video supports to expand site’s position on search engine results pages (SERPs). The total time spent on brand page after google search, influences on high ranking in results. It is known as dwell time; this is a chief Google ranking factor. 80%of the marketers says that video has amplified dwell time on their sites, establishing that video is an effective method to reach clients. An average internet handler devotes, 88% more time on video containing website. And websites those contain video have a two-minute lengthier dwell time in comparison to those who don’t have video. Websites showing video intensify their possibility of getting classified on the foremost page of Google results by as much as 53 times. Apart from the upsurge in stretch consumed on your site, merely having a video increases the chance of appearing in the SERPs and making brand a more looked-for click.
5. Increase Traffic: Video handlers enjoy 41% added web traffic from search than non-users.
6. More Backlinks: Inserting a video into a post approximately triplicates the usual figure of connecting domains.
7. Bump Up Conversions: Video users have 27% more click-through rates and 34% higher web conversion rates. Using video on a landing page can hike conversion by 86%.
8. Reach Decision Makers: 0.75% of corporate executives watch job-related videos weekly. Plus, 54% of senior officials share professional videos with contemporaries every week. Moreover, 59% of senior executives approve that over-laying videos are preferred and more accessible as all the information needed is at one place and one click away. 72% of individuals consider video for better understanding of a product or service.
9. Crush Email Sends: Mentioning the word “video” in an email subject boost opening rates, click-through rates and reduces unsubscribes. Circulating video by email can enhance click rates by up to 300%. Essentially, video is an influential addition for brand’s email marketing.
10. Rack Up Shares: Social video get better results and 1200% more shares than text and images combined. An interesting and entertaining video, gets 83% higher sharing with friends, family and colleagues.
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Improve Social Engagement
Watching videos is quickest way to transfer information across as it is easy to access and distribute at various social media platforms. Viewers can trend a video overnight, just at touch of their fingertips. More and more sharing of video, get new and out-of-reach audience as well. Sharing content with people over internet, can engage and attract way higher audience than imagination.?
Eliminate Language Barriers
Total population is over 7 billion worldwide, and nearly 4.88 billion own a smartphone or device with internet access. Data suggests, 61.85% of all linked devices used by potential clients watching the brand products or services. Trying to format an effective marketing campaign for such a wide population is nearly impossible considering different languages, cultures, and more.?
Videos, still, can characterize the message in the arrangement of graphics and sounds to the viewers. No matter what language the viewer understands, an impactful video will always transfer the message and context of the brand.?
Improve SEO and Page Rank
Google publicized that video content will hold top ranking, and search engine will project its word. To achieve a steady traffic flow to the website, uploading videos through blogs would be effective. Videos let the website get easily noticed, just at a click of exact keywords. Video makes the blog, stand out as they become easy and quick to recognize.?
Videos Help You Establish Credibility
Video somehow gets a personalized touch to the clients with addressed brand. Live video sessions of the business owners can build a trustworthy and credible bond by attending to question-answer session with the consumers about brand product or service offerings.?
Videos Increase Conversions
Video helps the audience to consider buying on a product they hardly know about. Apart from printed descriptions, product videos can effectively aid public recognize product benefits and features fast. It is extremely vital to watch product demonstrations through video rather than understanding by a product broacher. Hence, it surges the coincident of receiving more conversions, as video would always be preferable to understand a product better before buying.
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Top 7 Tactics to Increase Lead Generation
There can be a bundle of video formats that has to be considered before making a video marketing strategy, each is inordinate for assembling leads and fostering them in the marketing funnel.
Tactics that may help to improve video marketing to gain leads and close more deals:
1. Use Videos as Gated Content
One video may be utilized for multiple businesses. Thus, most businesses are not aware of generating leads with video marketing strategy. There is so much already available in this mode of media that often becomes hard to choose of tips on how video marketing can produce more leads.
Combining created video, with blog posts and further by subscribing to your newsletter is a great idea to bring more attention. If the viewer values the material, you are distributing in videos, the video will surely get more exchanged and gain popularity by getting forwarded. It is an outstanding process of generating leads.
2. Include Videos in Email Messages
For Email marketing campaigns for business, add videos together with images or infographics through emails. It has become convenient to do so by email marketing software. Uploading videos and including them in the template design can be easily done. By adding the screenshot of video shots and dropping links in email messages. This tactic increases engagement rate, but it also fetches improved CTR rates for the business.
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3. Add Videos on Landing Pages
For fascinating more guests to the website, adding appropriate videos and contents may do wonders. Precise and apt videos are the key, with time range of 2-3 minutes that can keep the audience engaged and entertained. The A/B test videos (and pages) with heat maps testing software tools for improving landing pages by recording user performance such as clicks, improving the user experience for website.?
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4. Incorporate Video Retargeting on social media
Targeting audience on the basis of their interests will be a great for the consumer as well. Offering the right product for target audience. For example: Facebook ads. In social media, video retargeting guides to find the accurate consumer to promote, products or services. The video retargeting option on social media platforms aids to grasp out at target audience more successfully and competently.
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5. Use Video Case Studies
Video case studies assists prospective clienteles recount to and recognize with product as it doesn’t feel like decorative ad rather an honest authorization from clients who has satisfactorily used the product or services. Personally shared, recorded experiences of the clients about the product or service will be a good influence to people looking for the same products, improving the market of the product.
6. Incorporate Video Testimonials
Primarily, prospects can share their experience about the product or service. Fortunately, there are additional ways for possible clients to narrate about product over video testimonials. A compelling video testimonial can be easily created by requesting existing clients to record and share their views about the brand and encouraging more customers to try the products.
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7. Insert a Clear Call to Action in Your Video Marketing Content
Call to action plays an imperative part in generating leads from your video content. For generating leads from your videos, create a clear call-to-action enquiring audiences about the video by subscribing to your channel, visiting your website, following your social media handles, and many more.?
Don’t keep viewers confused about what to do next while watching brand marketing videos. Video should tell them what to do in a brief style. Don’t over burden viewers with questions. Keeping it to the point at the end of the video and do provide numerous ways for them to reply.
The bottom line is that your video should encourage viewers to visit the website or purchase your products effortlessly.