THE TOP 7 SOCIAL MEDIA PLATFORMS IN 20222
1. Instagram
Instagram has well over 1 billion monthly users and has long been the home of influencers, companies, bloggers, small business owners, friends, and everyone in between.
?The answer is probably a resounding yes if you're wondering whether a major amount of your audience uses the platform.?
Who Uses Instagram (and Why): In the United States especially, Instagram has grown to be one of the most popular social media sites among teens and young adults.
If the majority of your clients are under 40, Instagram is essential to consider because usage of the app generally declines with age but remains constant across men and women.
2.YouTube
After, ? Google, YouTube is acclaimed as the second most popular search engine in the world today.?
This social media network is essential if your company would profit from creating video tutorials or walkthroughs, visually stimulating instructional content, product reviews, or interviews to connect with their more than 2 billion monthly users.
A staggering 73 percent of American adults report doing so on a regular basis, with a concentration of users primarily between the ages of 15 and 34. Both men and women use YouTube in large numbers, and usage tends to rise with income and academic achievement.
3. Facebook
Facebook seems to be the most popular social media platform in the world, with around 2.5 billion users per month.?
Even though that nearly guarantees that at least some of your audience utilizes the platform regularly, younger users have developed a somewhat negative opinion of it and are increasingly using other alternative websites.
4. Twitter
However the number of monthly active users on Twitter has already been consistently hovering around 300 million for some time, a whopping 40% of those users visit the site multiple times each day, suggesting that if your audience uses the network, they're probably quite engaged.
This social media platform continues to be quite popular among tech-savvy users and is now particularly active in B2B verticals related to business, marketing, and politics.
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Who Uses Twitter: Nearly two-thirds of Twitter users are male, and 63 percent of them are between the ages of 35 and 65.
5.TikTok
Over 1 billion people installed this newcomer's video-based app in its first year of existence although having less than two years old.
In terms of raw user numbers, TikTok has over 800 million monthly users now, automatically placing it among the top social media sites worldwide.
Who Uses TikTok (and Why): In the United States, about half of TikTok's audience is under the age of 35, with the majority of that audience falling between the ages of 16 and 24.
6. Pinterest
When it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business, and everything in between, Pinterest has grown to be a very popular social bookmarking platform for saving ideas and discovering creative inspiration.
This social media network, which primarily attracts adult women, is frequently mentioned as being an essential step in the process of discovering new products.
?Why do people use Pinterest? Pinterest has one of the most concentrated female audiences of any social media platform, with over 320 million monthly users.
A significant portion of their subscribers 80% of them—are youthful women.
7. Snapchat
?But seems to be losing some ground to other social networks like Instagram and TikTok, Snapchat continues to be one of the most popular apps among users under 25 years old, claiming more than 300 million monthly users recently.
Most Snapchat users use the app frequently to share information and connect with friends via disappearing photos and quick video messages. Who Uses Snapchat (and Why): With over 14 billion daily video views, young adults between the ages of 18 and 24 make up a whopping 78 percent of Snapchat's active users.
The majority of users visit the app regularly and lean somewhat more toward being female.
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