Top 7 Skills to Become a Professional in Digital Marketing or as a Agency mentor

Search Engine,Social media is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit.Where scalability is never a challenge.

Unfortunately, not a lot of business owners or professionals have the right skills necessary to succeed in Digital Marketing.Mostly Digital Marketing is understood as a Ppc,Ad, Social media Engagement tool ,it's not .It's about TOFU(Top of the funnel),MOFU(Middle of the funnel) & BOFU(Bottom of the funnel) if you know it. As a result, they fail to offer the best specific marketing service and produce content that’s personalized to their specific market. In effect, their digital campaigns seem half-baked to their audience.

Digital marketing skills can be learned with patience, hard work, and determination & most preferably with a practical mentor.. You can train yourself to acquire the unique skills needed to launch effective digital marketing campaigns for your brand.

Here are the top 7 skills to help you become a digital marketing Specialist:

1. Writing and Editing Skills

Content Marketing or copy writing is the pivotal base for Digital Marketing.Content is King. Writing and editing are more than just producing articles for articles,blog posts and landing pages. It’s about connecting with your target audience using relevant messages and convincing them to take your desired action.So content is to educate, awareness driver, influence & convert.

Of course, having relevant and well-written copy and content is a must for every digital marketer. But, what can help optimize it is creatively incorporating SEO keywords into it for double edge knife effect. Keyword optimization will help your content rank on search engines so your audience can find it & a powerful well written consent goes viral.

Make it a goal to produce articles that are considered evergreen & timeless. This means that when someone finds it the day after its publishing date or even two years after, the content is still relevant to their information needs.

2. Data Analysis/KPI campaign/Market Trend/Market Analysis

Nowadays, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages and can effectively create economic growth strategy.

Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market. These interactions come in different forms such as online transactions, content consumed, search queries, and other online footprints relevant to your business.

Bear in mind that any form of consumer data is useless if you don’t know how to analyze it to study your customers and create marketing strategies to grow your business.

Along with data analysis comes data cleansing, which refers to the process of eliminating incorrect, duplicated, or incomplete data on the database. As a digital marketer, you need to periodically purge your database of outdated, useless data to avoid making ineffective marketing decisions.

3. Social Media Skills

Professional,social, personal all levels of communication happening around the globe through linkedin, Facebook, instagram, YouTube etc like social media platforms. As a digital marketer, you can use that advantage to engage people with your business and inform them about your product or service.What pain area you solve or can solve & how you can benefit them can make the difference.

You may already be familiar with social media because you’ve been personally using it since it first emerged. But, an effective digital marketer knows that there’s more to social media than just posting regularly and consistently.

Because businesses are now using social media to reach their target consumers, the platforms have significantly evolved to accommodate digital marketing needs. There’s social media advertising, boosted posts, hashtags, business pages, groups, and more. Indeed, there’s a lot to learn.

Community management also goes hand-in-hand with social media skills because it’s about seizing every opportunity you have to develop a better relationship with your customers.

4. SEO and SEM Skills

A well-written article or newsletter is useless if the right people don’t find it. Remember, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website in a most effective manner with lowest capital expenses. A deeper understanding of it translates to better execution of your marketing strategies & hence higher ROI with respect to your goal.

Google’s algorithm is constantly upgrading and evolving, and the importance of using relevant and specific keywords have reached a new high where high level AI is currently seen in 2021. With the worldwide web becoming more crowded each day, it’s important to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking.As per my knowledge I know over 220 algorithm factors responsible for populating your Content to Search Engine and there could be more factors as well. At the same time, marketers need to strategically consider those algorithms in their content creation and distribution strategies to attract and engage people.

5. Paid Social Media Advertising Skills

Social media is no longer as simple as it used to be when I started SMO back in 2007. Reaching your target market takes more than creating a business page, using the right hashtags, or regularly posting entertaining and relevant content.

Facebook Ads/Linkedin Ads, for instance, provides marketers and advertisers with a comprehensive tool to create and manage advertisements. But, how do you make sure that you’re using it effectively? Without a proper understanding of how social media ads work, you may end up spending more than you need to and fail to reach the right audience.Each social media platforms are functioning with unique algorithm & technology.

Learn and develop skills in oCPM bidding, creative ad experimentation, granular targeting of custom audiences, and social media data analytics tools like Facebook Insights.

6. Fundamental Design Skills

In the world of marketing, it can’t be all about text. It also involves a well-designed visual appearance. That’s not to say that you need to be a Photoshop/illustrator Professional. But, when your graphic artist doesn’t get the changes you wish to make with your material’s visual appearance, it eats up too much time. When you have basic knowledge of design principles, it’s easier to convey what you want your content to show.

7. Mobile Marketing

Almost half of B2B buyers do product research on their mobile devices while at work while 51%+ of consumers have discovered a new company while searching on their smartphones.

Because there seems to be no end to the growth of mobile marketing, various businesses and social media platforms are now coming up with innovative ways to reach people on their mobile phones & to mention in 2021 & beyond high growth rate will be seen.

It’s now essential to determine how you can create mobile-friendly content, and how you can leverage consumers’ dependence on smartphones for your business.

Take Action ::

Digital Marketing isn’t for everyone & not for lazy. But, these skills can be learned. All the information and tools you need are at your fingertips now .

www.uettechnology.com

Dr.Pramit Kumar Senapati

Founder & Managing Director

Uet Technology Pvt Ltd

[email protected]