Top 7 Instagram Marketing Tips to Increase Brand Engagement

According to the most recent Instagram statistics, the platform currently has more than 800 million active monthly users and is expected to surpass a billion users in 2019. That equals more than twice as many WhatsApp and Facebook Messenger users as there are monthly active users of Twitter.

What is it about Instagram that makes it so successful and lucrative for marketers? Let's learn some effective Instagram marketing advice. While the majority of e-marketers place a strong emphasis on visual appeal and usability as crucial Instagram marketing techniques important for businesses, we frequently overlook the various features and functionalities that support brand engagement. Here, we've covered seven Instagram marketing ideas for successfully attracting, interacting with, and converting customers.

1. Keep Up with the Algorithm:

While some see the altering algorithms as a chance for growth, Instagram users are more frequently bothered by them than others. Instagram users share more than 95 million photographs every day. The new Instagram algorithm, however, means that about 70% of postings are not visible.

We frequently misinterpret the motivation behind the frequent algorithm adjustments. In actuality, Instagram's new algorithm prioritises past page activity when deciding which material to show users.

The modifications give you more control over your feed and recommend the ideal timing for submitting updates, according to the Mach 2018 release. You can plan, schedule, and optimise your Instagram posts by using Later's Best Time to Post tool.

2. Captions:

The majority of Instagram users neglect the written portion in favour of the photo or video. Your texts can be lengthy or concise. However, they must be pertinent and important to the people you wish to reach. Before they "like" or "add to cart," people adore reading tales about brands or products. Write something hilarious and realistic, something strange and fantastical. Give your community members a place to offer ideas and feedback as well.

In 2019, using Instagram Stories for business should be a key component of your Instagram marketing plan.

3. Instagram Content:

When it comes to truly showcasing your stuff, Instagram is fantastic. Imagine your product as a movie that is ready to be released or as a new Amazon Prime series that has fresh episodes released each season. Instagram users engage users by promoting their brands in a variety of ways:

1. Use of your product demonstrated in a how-to video. Short and uncomplicated is best.
2. What happens behind the scenes during production Include all the terrible and unfiltered vids. Fun will be had.
3. Updates/Streaming for the event: Any exhibition or art fair in which you will be taking part
4. Exclusive Content: A unique feature. For instance, DIY solutions for damaged jeans
5. Make contests a regular event. Three times a week is ideal.
6. Demonstrations of Products: applicable to goods that require direction
7. Joint ventures: Feature your network. Develop the community.

4. Acquire more Instagram followers:

You currently have a respectable number of Instagram followers. Utilize Instagram Live to expand. Instagram Live is a fantastic platform for engaging with your followers. You can respond to their queries immediately, share trivia, have regular conversations, and address any problems they might be having. By tapping the camera symbol on your screen, you may access Instagram Live (top left).

5. Know more about User Engagement:

Your brand needs to stand out from the crowd if you want to beat the competition. To stand out, use live videos or Stories advertisements. Allow your community or followers to suggest your business to other Instagram users by sharing their personal brand experiences from the live broadcasts. You can also cite locations in your posts. Your material will be found by anyone looking for information about those locations. Include more videos, especially the more popular DIY ones. Users can scroll to view your video. Your videos might inspire viewers to act.

Instagram Retail:

You must use the Shopping feature if you own an online store or want to promote your brand on Instagram. By consolidating and making information accessible in one location, this new Instagram feature enhances the app's ability to discover products. One of the best Instagram marketing advice for you is to use Instagram Shopping.

How do you know if you have a product that can be purchased? Simply said, a white shopping bag icon or a "Tap to View Products" pop-up will appear on all Instagram photos that make use of this functionality. Additionally, a white shopping bag icon may be seen in the top right corner of all shoppable posts on account profiles. Instagram claims that 75% of users who see a business post react in some way.

Current hashtags

The most important Instagram marketing advice I can give you is to use hashtags. Hashtags must be your closest buddy if you're using Instagram to sell your business. Here are five tips on how to utilise hashtags effectively.

Command - The Command tool displays the effectiveness of your hashtags. Only iOS users can purchase this paid resource in the App Store for a price ranging from $1.99 to $9.99.

You can find any hashtag using the free tool Hashtagify. You will be given detailed information on the hashtag's popularity, the current trend, and other relevant hashtags that you might utilise.

KeyHole - Keyhole lets you follow a hashtag in real-time and gives you the most recent information about it for a predetermined amount of time.

Final observations

Here are some cutting-edge marketing advice for boosting brand interaction on Instagram. Keep these Instagram marketing ideas in mind. Observe achievement beyond social media. The moment has come to concentrate on creating an excellent brand experience with the introduction of Instagram's newest algorithm.

To improve engagement and gain more likes and comments on your Instagram posts, which is essential to your brand's success, you might need to reevaluate your Instagram approach.

Do you have something to add? Tell us about your favourite Instagram success. Comment below.