Top 7 email marketing tools for SMEs

Small businesses often lack the resources and budget to compete with larger companies. They need tools that make it easier for them, so small business owners can focus on what matters most: running a quality company well.

The decisions around tech are more important than those made by midsize enterprises or large firms because these particular software suites help an organization run effectively without unnecessary overhead intrusion into day-to-day operations!

Here are the top 7 email marketing tools for your medium sized business:?

Benchmark

Benchmark’s email marketing suite is an incredible tool that comes at no cost. It offers almost all the bells and whistles you would need in a paid plan, with some exceptions like advanced reporting tools or social media integration which are only available for purchase but still cheaper than most other platforms out there! The light automations allow users to craft personalized emails without having any coding skills whatsoever - making this perfect if your business relies on its written word as well as digital communication strategy!

Flodesk

Flodesk is an email marketing tool that lets you design your own beautiful emails easily. The layout builder takes care of all the graphics and fonts, so there's no need to use Canva or any other fancy designing programs! You also get sign-up forms for getting people on board faster plus various workflow automations will help increase engagement rates with this powerful platform at only $38/month - which isn't bad considering how many features it offers at such a low price point!

Constant Contact

Constant Contact provides a full suite of email marketing tools, with automation and extended features. With so many platforms to choose from on the market today there's no shortage in terms or quality - Constant contact has it all! They also boast simple forms that make building your list easy as pie; rigorous A/B testing options perfect if you're looking for increased engagement rates (which means more sales); surveys geared towards gathering valuable customer feedback data which can ultimately help tailor future campaigns based on what performs best among other things.

Mailchimp

Mailchimp has been around for years and is known as one of the best email tools on the market. Mailchimp offers an affordable pricing plan for small businesses that want to use their email marketing software. You can start at the free level, move up in options based on what you need (from A/B testing and custom branding all the way down through phone support), so it's really easy not only switch providers but also adjust your campaign strategy over time as well!

Convert Kit

If you are a professional blogger or content creator, then Convert kit is an ideal service for your business. The pricing plans start at $49/month and depending on how many subscribers there are in total can be increased up to 3k! With its simple signup forms this tool allows easy sending of enticing offers + incentives with full automation such as emails sent out automatically when someone signs up so no need to stop every time something happens online - plus it comes equipped with auto responders which means great customer care even without staff members always available.

AWeber

The advantage of using AWeber is that you always get expert help with your email marketing. They have a blog for newcomers and beginners to provide some guidance on what they should be doing, which will save time in figuring out how best to practice this important skill ourselves! It is a long-standing email marketing platform that has been around for over 10 years. They have experts available no matter what package you sign up with, and their blog posts provide great starting points into prebuilt campaigns or developing your own strategy from scratch!

Substack

If you want to make money off your email list, then Substack is the perfect platform for creating beautiful emails and monetizing them. They have easy-to-understand tools that help with all aspects of growing an audience including how many subscribers there are in total as well as their engagement rates (which tells us if we should send more content or not). Their paid plans allow users who pay up front to earn revenue directly from those on our lists which means no need to worry about paying another fee after subscriptions expire!