Top 7 Advantages of Social Media Marketing
In today’s fast-paced era, social media is no more an option for brands and businesses. It is now a necessity for an individual or business. So, what are the impacts and benefits of social media marketing for any business?
Social media marketing might seem like it’s fairly easy to carry out. But, it does require a well-formulated strategy and an in-depth market research that gives you a good idea about the trends in the market.
Here are some statistics that reveal why social media is important for a business. According to reports, 97% marketers and 78% of sales people are using social media to outsell their peers. Social media is for small businesses in increasing their online presence.
However, the number or percentage of businesses who are not even considering social media marketing for their business is alarming. Almost 50% of small businesses are not using social media! Even more alarming is that an additional 25% don’t plan to use social media in the near future. Here’s a warning, those of you who are not implementing social media for your business are missing tremendous opportunities.
All the businesses that have a presence across various social media channels will agree all the points that we will be discussing below.
Here are 7 social media marketing advantages:
Brand awareness
Can you recall some advertisements easily? What is the name of this brand?
According to a recent survey, about 90% of marketers claim that social media generated immense exposure for their company and this is one of its primary advantages.
Social networks are now a substantial part of every marketing strategy. Brands are using social media to tell their brand’s story through social media channels which helps to develop your brand’s image.
Pushing out advertisements about your brand helps online viewers to know about your brand. This makes your brand popular and also easily recognizable by the viewers. So having a good presence on social media ensures that your audience recognizes you and can recall your brand easily.
More website traffic
Without implementing social media for your business, the traffic that is drawn to your website consists of only local customers. Just like search engines, users are searching for products or services offered by your business on social media. They do this by entering keywords that are aligned with your business. As a result, businesses that are sharing more posts on social media show up for the relevant keywords and hence are preferred by the customers.
A single post shared by your business on as many relevant channels makes it possible for users to reach your business organically (searching by the keyword). Without using social media for your business, you might always have the same handful of customers who search for your kind of services. Therefore, optimizing your social media posts and being clever in the captions can bring you more traffic your website.
Cost effective
Let’s face it, no business wants to spend an extra amount of money for a task that can be done in a lesser amount. The main goal for any business is to get maximum benefit resources. Amongst the various benefits of social media marketing for business, this is indeed one of the key advantages.
Unlike traditional marketing methods that require larger investments, social media is almost free of cost! The only requirement is access to the Internet and a system (be it PC, tablet or laptop) to spread a word about your business across social media channels.