Top 6 ways to increase footfall in your retail store in 2024

As a retailer, your overall objective is to provide value to consumers, which includes value in terms of price, time and experience. The era of retail is nowadays very dynamic, and thus it is essential to use measures to attract new customers as well as the existing ones.??

Attracting customers to a retail store is vital for both physical and online businesses.?High traffic foot flow helps to have constant conversion rate, increased brand awareness and customer patronage. Today’s competitive market requires a strategic approach to attract customers, whether offline or online.??

The concept of customer experience highlights that the attitudes of consumers need to be positive at every point in the buying process. It starts with having a visually appealing window with a promise of what to expect. In this perspective, good signage, attractive stand displays, and easy merchandising are very central to the decision -making process of the customers. Depending on whether it is a physical store or an e-shop, personalized service, specialized employees and human-like bots contribute to a better shopping experience by guiding customers to find what they need easily.?

Further, happy shopping does not stop when consumer makes the purchase but goes on to subsequent incidences of buying experience and customer care service. Frequently purchased items, easy and fast returns process, clarity of terms and conditions and, communication are major determinants of customer satisfaction and loyalty. ?

Every contact point will define the customer’s attitude toward your business affecting their repetition and your store’s word-of-mouth communication. Hence, focusing on customer acquisition and customer satisfaction is a business priority in retail for continued development and brisk business. If you're looking to increase your footfall in 2024, here are six effective ways to boost customer traffic to your retail store.?

?Embrace Social Media?

• Share valuable and useful information with customers.?

• Use paid advertising and social media marketing by reaching out to influencers.?

• Promote a list of special discounts and coupons on the group’s page.?

Implement Mobile Ordering?

• Offer easy navigation, purchasing options, and mobile payments through smart phones.?

• Promote through social media and E-mail to popularize the concept.?

• Promote our click and collect service as a way to drive additional purchases.?

Offer Free Shipping?

• Ensure free shipping is highlighted, both on your website and physical stores.?

• Bundling with near-store pick-up choices as a way of increasing traffic.?

• During peak seasons use free shipping to boost competitiveness?

Host In-Store Events?

Host product launches, training sessions, and themed gatherings?

• Promote occasions in different platforms in order to create a hype.?

• Use influencer outreach to extend your reach and the level of engagement.?

Enhance Customer Experience?

• Ensure the environment is welcoming and personalized service to the customers.?

• Design the store in a way that it is easy to navigate and looks good and presentable.?

• Adopt Loyalty programs to reward and retain customers.?

Leverage Technology?

• Use digital signage and interactive displays to showcase products.?

• Provide in-store access to internet and use QR codes in point of information.?

• Use analytics for targeted marketing and operations enhancement.?

?Summing up, customer acquisition and customer loyalty are the key factors that determine the effective performance of your retail store. To realize this objective, creating an integrated and favourable consumer experience across multiple touch points is of high importance. Leverage social media, mobile ordering, and in-store activities to improve and maintain footfall.?

? We at Neekan provide consulting services?to help customize and improve your business models and your customer engagement. Our team of experts provides integrated services that help address various business needs, from enhancing organizational efficiency and customer satisfaction to boosting sales. Whether you are looking to revamp your online presence, optimize your store layout, or launch compelling marketing campaigns, we are here to help you navigate the evolving retail landscape of 2024.?

?Ready to take your retail business to the next level? Contact Neekan today to schedule a consultation and discover how our innovative solutions can transform your customer acquisition and retention strategies.?