TOP 6 ways to get Investments from Family Offices

Family offices in UAE are known for their strategic investments and long-term vision, making them a valuable partner for start-ups looking to scale their impact. However, the competitive nature of the start-up scene in UAE means that entrepreneurs must be well-prepared to capture the attention of these investors.

In this article, we share insights from 6 family offices in the UAE on what they look for in start-ups and how entrepreneurs can best position themselves for funding.

Family Office One: PREPARE LIKE YOU MEAN IT

?As one family office investor noted, "I don’t have time for entrepreneurs who clearly don’t fit into the scope of investments or our family holdings industries or who ask me questions about information they can easily find online." This highlights the importance of thoroughly researching potential investors and understanding their areas of focus before approaching them.

Family Office Two: STAND OUT FROM THE CROWD

Another investor emphasized the importance of standing out from the crowd, saying, "I get so many emails and pitches throughout the year that there’s only time for the most memorable ones that capture and keep my attention." Entrepreneurs must find ways to differentiate themselves and make a lasting impression on potential investors.

Family Office Three: PITCH WITH CONFIDENCE

"Your job is to give me confidence that my money will help you generate a financial and social/environmental return at some period in time," said one investor. This underscores the importance of effectively communicating the value proposition of the business and the potential for returns on investment.

Family Office Four: KNOW YOUR BUSINESSES KEY METRICS

Another investor emphasized the importance of understanding and communicating the key metrics that drive the business, saying, "The better you understand and communicate the metrics that drive your business, the more confident I will be to entrust you with my funds."

Family Office Five: EMBRACE A GROWTH MINDSET

"I’m here to help your business get to the next level and capital is only one part of the equation. I look for coachable entrepreneurs because I also have a wealth of experience and advice that will help you make the most of that money," said one family office investor. This highlights the value of investors who can offer not just financial support, but also mentorship and guidance.

Family Office Six: PLAY THE LONG GAME

"I’m dedicated to making informed, smart choices to create change, just like the entrepreneurs. We have aligned objectives and we’re in this together to work toward a better future", said one family office investor. This highlights the importance of building long-term relationships with investors and keeping them informed of the progress of the business.

Ultimately, securing funding from family offices in UAE requires a combination of preparation, differentiation, and a clear understanding of the business and its potential for returns. By following these insights from investors, entrepreneurs can position themselves for success in the competitive start-up scene in UAE.