Top 6 Things Pet Parents Want in Products & Services Today

This is a great and accurate article. As a franchisee of The Healthy Animal, you will benefit from providing your customers each of these “things”!

Top 6 Things Pet Parents Want in Products & Services Today

The pet care market is a booming industry, and there are many emerging trends that will shape future growth. By 2027, Global Market Insights, a market research firm, projects the international pet industry will exceed $350 billion (USD). To help plan for the future, we’ve put together a list of top 6 things pet parents want in products and services today.

1. Products & Services to Treat Pets Like Family

A silver lining of the pandemic is that it strengthened the bond between people and their pets. As people sheltered in place due to the crisis, pet adoptions surged as more families added furry friends to their households. This rise in pet adoption led to increased spending on pet care. Industry research suggests one in five pet owners boosted their pet-related spending during the COVID-19 crisis. As people are treating pets like family members, they are looking for products and services that mirror their own preferences. This is an over-arching theme for all the other items on this list.

2. Natural Pet Products

As more people understand the dangers of synthetic chemicals and harmful ingredients, they are looking for more natural-based products. The trend in pet products was first seen in a growing demand for natural pet food. The movement has grown to include treats, supplements, grooming products, bedding, cat litter, flea and tick repellents, toys and more. Research shows pet parents are willing to spend more on products that contain natural-based ingredients.

3. Premium Pet Food and Treats

In 2020, the pet food segment accounted for 94.2 billion (US) in expenditures. Pet owners are looking for food choices that are reflective of their own preferences. There is a growing trend toward clean, healthy diets that contain a number of limited natural ingredients. Protein rich diets have been shown to improve overall pet health, so many pet parents are looking for protein rich foods including pet treats.

Traditional proteins, such as chicken and beef, are still preferred by the majority of pet owners. However, unique and exotic proteins such as rabbit, duck and wild boar are anticipated to be increasingly popular in premium pet products. There is a preference for whole grains, and products that are “Made in the USA” are popular due to stringent quality controls.

4. Pet Supplements to Promote Wellness

According to a report by Grand View Research, the global pet supplement market is expected to reach over $1 billion by 2027. The most popular pet supplements are shown to improve the most common health concerns such as preventing joint problems, keeping pets calm during stressful times, and promoting general wellness. However, research indicates the fastest-growing pet supplement category is CBD. Sources have reported that online searches for “cbd for dogs” are up 7400% over the last 5 years.

5. Mobile Pet Grooming & Quality Grooming Products

There has also been growing demand for mobile pet grooming services. Mobile grooming is an ideal solution as more busy professionals are working from home. For elderly pet owners, limiting exposure to other people and pets has been an important factor. Mobile grooming fits the pet owner’s schedule, reduces stress for the pets, reduces the need for pets to wait in a kennel or cage, and eliminates trips to drop off and pick up the pet. Additionally, pet parents prefer for groomers to use premium products that are naturally based and do not contain dangers chemicals or harsh ingredients.

6. E-commerce & Pet Subscriptions

Online shopping continues to grow in popularity. In fact, global online sales are projected to reach $51.91 billion (USD) by 2027. To drum up recurring sales, more and more e-commerce sites are offering subscription delivery programs for pet food, pet treats, pet supplements, and other pet products. Research shows the pet-based subscriptions are very popular with millennials, who are now the largest portion of pet owners in the US.

Source: Natural Pet Innovations