Top 6 Social Media Marketing Trends 2020
Top 6 Social Media Marketing Trends 2020
Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.
The past decade has shown incredible growth in global social media usage.
The rapid increase in social media, and at the same time advances in AI Technology, have improved the capabilities of digital advertising platforms. Social media changes constantly so it’s important for digital marketers to stay on top of the trends to maximize their reach and gain good results. Advertising on social media has always been effective in helping brands reach their target.
- Social Media Stories
Short-lived content is now a thing. Snapchat and other platforms such as Instagram have made ‘stories’ a core part of their user experience. Stories are also known as “Ephemeral content” that is limited and disappears after 24 hours. It’s used by influencers and other people to share new and up-to-date news to their followers. Stories are fun, easy to digest, more engaging and addictive. Social media stories work best when they incorporate images, video, text, storytelling, and more. Not just this, but they also help you to understand your audience better by using Call-to-Actions.
Moreover, with the highlight feature, you can make sure that your stories remain on your page even after their 24-hour lifespan. It’s time to explore more!
2. Video Content
Video content is perhaps the most engaging form of content nowadays. The video takes the spotlight in the world of social media for its ability to grab attention and deliver the desired message. It is proven that video content is the most effective and engaging marketing medium compared to images and texts.
- Digital Marketing experts predict that by 2022, around 82% of all online content will be video content. If you’re able to make engaging video content, now is a great time to focus on building that.
3. Automating Customer Service with Chatbots
AI-powered chat services are popping up on many sites worldwide. They can precisely understand your queries and concerns and offer you the best solutions within seconds. They provide better help and more sound recommendations for customers.
A great example of Chatbot is Spotify’s Facebook Messenger bot which makes it easy for customers to search for, listen to, and share music directly within Facebook's omnipresent messaging app. Spotify will now automatically offer playlist recommendations based on your mood, what you're doing, or any genre of music you want. It’s time to enter the world of chatbots!!
4. Influencer Marketing
Influencer marketing is a popular trend based on word of mouth promotion. Influencer marketing employs leading, niche content creators to improve brand awareness, increase traffic, and drive your brand’s message to your target audience.
Influencer marketing is in trend because people tend to purchase products or services recommended by well-known personalities or people whom they admire.
5. User-Generated content
User-Generated Content (UGC) is any content - text, videos, images, reviews, etc. - created by people, rather than brands. It continues to dominate social media trends in 2020.
One of the best ways to push customer advocacy is through user-generated content. Repost User-Generated Content; the more you engage with your followers, the more your followers engage with you. It’s a win-win.
6. Augmented reality and Virtual reality
Augmented Reality (AR) and Virtual Reality (VR) are the current social media trends in 2020, as brands try to offer an exciting user experience. AR and VR will help you drive engagement and increase visibility for your brand.
We can expect to see AR and VR play a bigger role in the way people shop as companies begin to invest more time and money into creating a virtual mirror in which to try their products. To integrate AR into your business, you might consider running virtual stores on social media, creating interactive videos, or even getting your customers to craft custom scenes using your products.
Wrapping up
There are a number of social media trends that will rule the year 2020 and have a massive impact on the users, as well as, brands. However, being relevant with your strategy and content is imperative not only for survival in the world of social, but to set your brand apart from the competition.